Search Engine Land

DECEMBER 5, 2023

Are you looking to improve your website’s SEO and increase organic traffic? Visit Digital Marketing Depot to download 8 New Winning SEO Tests. This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Learn more!

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A/B testing Click Through Rate Presentation 110

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

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Drivers/motivators Meeting Launch Referrals 123

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Once you’ve broadened your coverage to meet the passive market, you also want to remain top of mind when a potential candidate moves into the “actively seeking” mindset.

Healthcare 131

Healthcare Strategize Promote Campaign 131

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? Quickplay’s Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. EXL and Quilt.AI

Technology 100

Technology Technology Campaign Promote 100

Martech

MAY 9, 2024

Once selections are made and images are uploaded, the AI Creator generates project options with clustered images, suggested titles and descriptions, and shows customizable layout options. Typeface ’s Typeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing or HR campaigns (without needing a prompt).

Campaign 93

Campaign Conversion Presentation Technology 93

ClickFunnels

JANUARY 30, 2022

The post 8 Website Design Tips For Small Business Sites appeared first on ClickFunnels. In today’s world, having a website for your small business is about as important as generating leads, selling products, and making a profit — actually, it’s a fundamental pillar of those three pursuits. Somebody let a website designer runamuck.

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Real Estate A/B testing Represent Entertainment 227

Search Engine Land

DECEMBER 18, 2023

Technology : Is your website search engine-friendly? If you are a small business using WordPress (or a similar CMS) for your website, technical SEO should be something you can check off your list pretty quickly. If you have a large, bespoke website with millions of pages, technical SEO becomes much more important (and troublesome).

UX 134

UX Click Through Rate Engineering Service 134

Search Engine Land

AUGUST 30, 2023

Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s audience sizes of millions of people, you may be surprised to learn that audience size is way too broad for anything on LinkedIn – even if you’re aiming for pure awareness. Don’t rely solely on job titles as the primary targeting criterion.

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B2B Campaign Lead generation Represent 129

Search Engine Land

SEPTEMBER 6, 2023

I am the first generative AI chatbot for search marketers. 7 By following these points, you can create an EEAT SEO-optimized Contact Us page that not only improves your website’s visibility but also enhances user experience and builds trust with your audience. Include their names, job titles, and companies (with permission).

Contact 127

Contact User Experience Engineering Trust 127

Search Engine Land

NOVEMBER 8, 2023

Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. One way to make sure your users don’t want to come back to your website is to frustrate them.

User Experience 107

User Experience Start-ups Follow-up Gaming 107

Search Engine Land

SEPTEMBER 26, 2023

Market and competitor research. Planned product launches or marketing campaigns. For example, when I worked at Optus, a major telco in Australia, folks would be hard-pressed to get any new development done on the website, large or small, from about June to September because we were preparing for the iPhone launch. (In

Launch 128

Launch High impact UX Manufacturing 128

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Include your full name, title, company name, and contact information. You can even provide the link to your website. No wonder many companies go for automation. Get MarTech!

Follow-up 130

Follow-up Contact Trust CRM 130

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Contact 93

Contact Meeting CRM Conversion 93

Search Engine Land

MAY 13, 2024

Think of a simplified world where websites are replaced by books, and answers are found by a team of 1 million dedicated workers. Version 1 of your library: Returning based on titles Let’s imagine someone asks, “how fast is the fastest animal”? Get the daily newsletter search marketers rely on.

Engineering 106

Engineering Construction Start-ups Process 106

Search Engine Land

JUNE 16, 2023

Title and description tags still matter Title and description tags are HTML elements that you can customize to reflect the content of your web pages. The text of your title and description tags is displayed in search results. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Click Through Rate 117

Click Through Rate Service Start-ups Up-sell 117

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. Identify your customer One fundamental mistake many SEO experts make is focusing on the website and forgetting about the customers. Dig deeper: Do personas REALLY matter in content marketing?

Product 104

Product Launch CRM Start-ups 104

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities.

E-commerce 127

E-commerce Click Through Rate Strategic planning Pitch 127

Search Engine Land

SEPTEMBER 14, 2023

Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. Title and descriptions. It can be helpful to understand what is currently appearing on Google Search [insert scraped page titles from Google search for the target keyword].”

Follow-up 136

Follow-up Start-ups Presentation Process 136

Search Engine Land

JANUARY 11, 2024

Here’s a quick way to check what other sites say about you: Google your website. These results “are based on a combination of information, including searches for names of the source, to identify pages that may give you context about the website. Get the daily newsletter search marketers rely on.

Trust 125

Trust Engineering Represent Follow-up 125

Search Engine Land

OCTOBER 4, 2023

The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. FAQs rich results are now only shown for “well-known, authoritative government and health websites” as Google announced Aug. Why we care. About the analysis.

Government 123

Government Engineering 123

Search Engine Land

AUGUST 30, 2023

Get the daily newsletter search marketers rely on. Visualize internal linking Perform server log analysis Identify themes in keywords Optimize titles and meta descriptions Automate redirect mapping 1. Visualize internal linking on a website With the plugin, you can take your tracked internal link data and let AI do its thing.

Represent 91

Represent Follow-up Start-ups Technique 91

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Or if you’re looking to drive traffic to your website, YouTube may be the best option. So why wait?

Entertainment 104

Entertainment Consult Gaming Promote 104

Search Engine Land

MAY 15, 2023

Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Education / Exploratory – Main Website Pages 4.

Engineering 116

Engineering Growth Education Territory 116

Martech

APRIL 4, 2023

Popular articles for people with a specific job title. Each option might have a different use for various content or on distinct areas of your website. job title), you can show the most popular articles for people with that job title. Content can be classified in several different ways, such as: Words in the title.

B2C 117

B2C Referrals Engineering Promote 117

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 112

Customers A/B testing Strategize User Experience 112

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? This individual has a website; his first blog post was published on Dec. Figure 6 Google team members We identified 10 Google employees mentioned in the titles of posts ( Figure 7 ).

Engineering 98

Engineering Follow-up Start-ups Niche 98

Search Engine Land

FEBRUARY 7, 2024

On one hand, SEO is crucial for getting a website to gain visibility on search engines. UI/UX SEO: Harmonizing SEO and UX for digital success Think of a website meticulously optimized for search engines but needs more design finesse and usability. Nowadays, people judge a website by how it looks, works, and how easy it is to use.

UX 114

UX Strategize User Experience Engineering 114

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

Niche 118

Niche Promote Campaign Launch 118

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. Tip: Be sure your website is up-to-date when using this feature!” Why we care.

Campaign 112

Campaign Engineering Closing Conversion 112

Search Engine Land

NOVEMBER 21, 2023

PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images. These stories could be “on-page” (owned website assets) or “off-page” (appearing on other websites, news outlets, publishers, etc.). SUBSCRIBE See terms.

Objectives and Key Results 117

Objectives and Key Results Strategize Non-Profits User Experience 117

Search Engine Land

FEBRUARY 5, 2024

It will have helped you write meta titles or enabled you to complete a complex Python script. However, severe limitations still make it a tool rather than a replacement in search marketing. Marketing efforts have to keep up with changes in human behavior and appetite. AI has an important place in SEO. It is smart.

Engineering 124

Engineering Pitch Growth Strategize 124

Sales Pop!

APRIL 25, 2024

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! Write irresistible meta titles & descriptions Meta titles & descriptions are like little billboards displayed on search engine results pages. Delve in to get your content the attention it truly deserves!

Promote 52

Promote Engineering User Experience Education 52

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

Healthcare 106

Healthcare B2B Campaign Prospecting 106

Search Engine Land

MAY 9, 2024

By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. Get the daily newsletter search marketers rely on. This could mean that we go to Tripadvisor, TikTok, YouTube or any website/ search engine that comes to mind. We’re optimizing for AI.

Engineering 93

Engineering Angle UX Trust 93

Search Engine Land

NOVEMBER 9, 2023

Work closely with UX designers to create websites that are easy to use and navigate. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. All of this change has led to some big questions for us.

UX 112

UX User Experience Engineering CTR 112

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. Better engage with website visitors by adding videos to your CTA modules (beta).

Legal 112

Legal Contact Territory Prospecting 112

Search Engine Land

JUNE 5, 2023

One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. I’d advise content marketers to think about this before they start prompting ChatGPT and write down specific and clear requirements. Most prompts I see marketers using are not long, they are very short. Here’s how.

Start-ups 143

Start-ups Follow-up Represent Up-sell 143