Remove marketing workplace-wellness
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3 Ways To Build a Workplace That’s Accessible to All

Salesforce

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. In addition, people with disabilities constitute a significant market segment. Read on for our tips.

Education 134
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How to avoid search marketing burnout

Search Engine Land

We’re worried by all the uncertainty, and it’s impacting our well-being and our work. Search marketers have a unique challenge. The shift then moves into chronic or habitual burnout, where health and well-being are at significant risk. For individuals, the health and well-being impact is significant. Slack message.

Teamwork 100
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Will AI replace SEO professionals?

Search Engine Land

Everyone will have seen ChatGPT being used cautiously (if we’re lucky) in our workplaces to streamline once admin-heavy tasks. Dig deeper: 10 ways to leverage generative AI for advanced SEO Limitations of AI in the workplace At first glance, it seems like AI could solve many commercial problems. Plus, it doesn’t have employment rights.

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Here’s How Experts Measure Happiness at Work (So You Can Too)

Salesforce

But that is not enough when it comes to workplace happiness. Put in more holistic terms, humans need to feel nurtured in body, mind, and spirit to thrive in the workplace. That’s a tall order for employers that are new to the concept of workplace well-being. We will all need to do it well because talent will self-select.

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B2B Reads: Primal Branding, Effective Leadership, and Conversational Capacity

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. Brand Enthusiasts Back Beliefs, Not Products.

B2B 98
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This week’s AI-powered martech releases

Martech

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

B2C 108
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B2B Reads: Next-Level Leadership, Workplace Passion, and Improving Retention

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Build Workplace Passion. Passion leads productivity and it’s well-documented that many employees are not excited or passionate about their work. How Sales Really Works.

B2B 98