Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

GTM 98

GTM Niche Consult Follow-up 98

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2B marketers use GA4?

B2C 114

B2C Sports Referrals Non-Profits 114

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die. How can it help my business?

Niche 100

Niche Entertainment Education Promote 100

Search Engine Land

JULY 7, 2023

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Linked words are determined by YouTube based on what users are likely to want to explore further.

Follow-up 102

Follow-up Engineering Start-ups Process 102

Search Engine Land

FEBRUARY 9, 2024

This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options like YouTube TV. Google TV: The next stage of video advertising The expansion of Google Ads video advertising through YouTube has been remarkably innovative. Google Play Movies. Google TV smart TVs.

Campaign 109

Campaign Networking Growth Price 109

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Voice-over : Uses a high-quality, human voice-over. Get MarTech! In your inbox.

Launch 123

Launch High impact Campaign Process 123

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 120

Education Territory Growth Technology 120

ClickFunnels

SEPTEMBER 17, 2021

The post What Is Sales Funnel Analytics? Here’s what we are going to discuss today: What is sales funnel analytics? Table of Contents: What Is Sales Funnel Analytics? What Is Sales Funnel Analytics? YouTube channel. Marketing emails? And How To Effectively Use It] appeared first on ClickFunnels.

A/B testing 235

A/B testing Conversion Sales Price 235

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Entertainment 111

Entertainment Networking Technology Technology 111

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

B2B 96

B2B Lead generation Education Campaign 96

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

A/B testing 124

A/B testing Engineering Launch Drivers/motivators 124

Hubspot

NOVEMBER 23, 2010

YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. Have you used YouTube's analytics tool for your business?

B2B 58

B2B Referrals Pitch Campaign 58

Search Engine Land

OCTOBER 23, 2023

Retirement of attribution models Google retired four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above were removed from both the Analytics user interface and Admin API. Let’s get to it! Time decay. Position-based.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Objectives and Key Results 118

Objectives and Key Results Promote Campaign Drivers/motivators 118

ClickFunnels

DECEMBER 14, 2022

The post 7 Effective Copywriting Tips For Affiliate Marketing appeared first on ClickFunnels. It might seem like you don’t need copywriting for affiliate marketing. But nothing could be further from the truth because copywriting is required at every stage of the affiliate marketing sales funnel. YouTube videos.

Pitch 229

Pitch Up-sell Niche Sell 229

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Here’s how it’s done.

CTR 72

CTR Click Through Rate Promote Entertainment 72

Search Engine Land

FEBRUARY 21, 2024

But digital marketers who know how to measure what matters should remind their brands and ad agencies that USA Today created the Ad Meter’s methodology back in 1989. So, which metrics should digital marketers use? Get the daily newsletter search marketers rely on. DON’T FORGET UBER EATS ,” (6.26). “ Usher) ,” (6.10).

Gaming 113

Gaming Campaign Clients Represent 113

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Image: YouTube.

Represent 116

Represent Conversion Product Customers 116

Search Engine Land

OCTOBER 31, 2022

Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers. New query templates, automated workflows, and reporting updates will reduce the time needed to generate insights.

Launch 94

Launch Campaign Engineering Service 94

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Niche 130

Niche Negotiate Legal Contract 130

Search Engine Land

DECEMBER 12, 2023

YouTube YouTube allows you to run banner ads, as well as skippable and unskippable video ads of varying lengths. Given that most users are browsing YouTube for a mix of entertainment and problem-solving, this can be a gold mine of leads if done right. This keeps you top-of-mind and collects potential lead data. Phone calls.

Non-Profits 129

Non-Profits Campaign Networking Entertainment 129

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world.

Click Through Rate 95

Click Through Rate Niche Follow-up Trust 95

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. perform instead of giving them a blanket rating.

B2B 111

B2B X-functional UX Campaign 111

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. And then there’s YouTube. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus how, when and why they use the platform. Thinking about trying YouTube Ads in 2022?

Entertainment 94

Entertainment Campaign Promote Clients 94

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Using Google Analytics to understand who is coming to your site is a great place to start. TikTok, YouTube, Amazon, Pinterest? Use design thinking to balance the analytical and creative sides of SEO. It’s about understanding user intent and adding value. See terms.

A/B testing 96

A/B testing Entertainment Engineering Campaign 96

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Anyone else remember Smosh and Fred ? They want help.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If If you are new to attribution, read the Google Analytics help article on attribution first.).

Referrals 111

Referrals Conversion Campaign Start-ups 111

Search Engine Land

NOVEMBER 29, 2023

This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising.

Price 122

Price Engineering Launch User Experience 122

Search Engine Land

AUGUST 11, 2023

Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market. Google Shopping or YouTube) gives insights into the different buying intents and trends. Get the daily newsletter search marketers rely on.

Campaign 94

Campaign Start-ups Growth Launch 94

Search Engine Land

SEPTEMBER 12, 2023

Website analytics. The connection between the data/analytics and PPC teams may have been limited in the past. However, it’s essential to establish a robust and ongoing relationship with your data/analytics team to ensure PPC success. CRM access. Utilizing scaled automation and data reporting. If not, get started!

Account management 140

Account management Gaming A/B testing Campaign 140

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 114

B2C Retail B2B Campaign 114

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

E-commerce 110

E-commerce Retail Entertainment Launch 110

Search Engine Land

MAY 2, 2023

Whether it’s video (more on that in a bit), enhanced static-image creation from Canva, or motion graphics like Storyblock or Dribbble, marketers have plenty of tools to help bring their creative to life. The last area where you can use AI to save time and create efficiency is analytics. Visual creative. SUBSCRIBE See terms.

B2B 89

B2B Strategic planning Campaign Strategize 89

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. You can then align your wider marketing strategies with real user behavior to ensure your brand is present and persuasive at every step of the customer journey.

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Angle 101

Angle Promote Niche Engineering 101

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Social media is just one piece of the puzzle.

B2B 110

B2B X-functional Pitch Click Through Rate 110