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You Can’t Grow What You Can’t Keep

Sales Pop!

I taught a Selling class at Loyola University Maryland and many of the students were shocked when they saw the syllabus, which indicated that participation was 50% of their grade. Effectively Covering the Buyer Network. And active participation in the real world of selling, of course, is worth much more than 50% of the grade.

Clients 97
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Top 3 marketing use cases for the B2B metaverse

Martech

A study by the University of Maryland concluded that people remember information better if it is presented in a virtual environment. Mind-blowing networking. One of the best virtual networking events I attended was iHeart Media’s virtual Billie Eilish concert in conjunction with CES.

B2B 107
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How One Marketing Agency Earns Radio, Local, and National Television Coverage

Hubspot

Radio networks work together and bounce content from site to site. For instance, a campaign uncovering popular baby names through generations saw coverage on the iHeart Radio network and was a top performer for our client when it came to natural syndication. How to Get Radio Coverage. The major draw?

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4 areas of martech with ethical concerns

Martech

They’ll take all the prospect data they can get and social media networks are goldmines for such information. In 2014, University of Maryland Law School Professor James Grimmelmann raised serious ethical concerns about Facebook and OkCupid performing behavioral experiments without user consent or knowledge.

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How to Detox From Social Media Without Deleting Your Account

Hubspot

We’ll dive into reasons you might take a break from social media and how to cut back on some of your social networking to strike a healthier balance. Take stock of how you’re relating to your digital social networks. What activities or hobbies would you have more time for if you re-dedicated the time you spend social networking?

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. We''re All Part of These Experiments. Don''t they alter our emotions in one way or another? "We

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AI-powered martech releases and news: April 25

Martech

This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. The teacher used the school’s network to access OpenAI tools and Microsoft Bing Chat services a day before the audio clip was sent out, police said.