more-useful-technology 
Salesforce
MAY 9, 2024
Learn how to use copilot actions and create custom actions that are unique to your organization. And dive into Prompt Builder, which lets you create and use prompts anywhere, with the Einstein Copilot and Prompt Builder Quick Starts on Trailhead. It’s a total game-changer for your company. Take the quest today.
Martech
APRIL 11, 2024
“What marketing technologies should a (fill in the industry) company have in their martech stack?” So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Both provided a summary of the different categories of marketing technology and the purpose of each technology.
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Martech
MAY 9, 2024
When we spoke, he was driving to an airport in Croatia, but he was still able to address the “trough of disillusionment” that might be just around the corner for some — not all — uses of generative AI. Q: It seems every manager has been given a mandate to bring genAI into their technology and processes.
Salesforce
APRIL 24, 2024
Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Martech
APRIL 17, 2024
Use incremental innovation to create change. Use customer data to inform email programs. Look for something to fix instead of using the same playbook year after year. Call on vendor and tech partners to help us succeed. Technology companies continue to invest in their acquisitions and fully utilize them.
Search Engine Land
FEBRUARY 19, 2024
The goal of voice search optimization is to make your content more likely to appear in voice search results.” My phone, watch, voice assistant, or browser – even taking notes for this article – now I’m more inclined to speak it. My friends with kids tell me their kids use voice for most things. billion units.
Advertisement
Sellers are relying on virtual selling more than ever. The good news is, there are various methods and technologies that can be used to provide sales coaching and training to your sellers – wherever they might be. How to choose the right technologies for remote coaching. And much more! If so, you’re not alone.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more. Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies.
Speaker: Michelle Vazzana
Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Should they adopt better technology tools? Every sales organization wants their sales force to be agile. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. How do they decide?
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