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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

B2B 101
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38% of People Don't Think Twitter Will Fix Platform Abuse

Hubspot

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. presidential election. But there are a few issues. But there are a few issues.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

They cross-promote with other social networks. UC Berkeley has cross-promotion across all their social media accounts down pat. The cross promotion culminated in a compilation album on their Facebook Page (pictured below) and a compilation on their website of social engagements across all the social platforms.

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7 Schools That Are Totally Rocking Their LinkedIn University Pages

Hubspot

These seven, in particular, have done an exceptional job engaging their network in unique and effective ways. These posts are geared toward current students, and promoting on-campus activities and school spirit. You can even set your Page wall to allow questions and comments from followers: 6) University of Washington.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). What we might know as"major network" evening news programs in the U.S. "Just over four-in-ten U.S.

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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. Leveraging social media is a simple, and most often free tool, to promote content and generate engagement or interest. Amplify content through extended networks such as SMEs, fans, contributors, etc.

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Even More Requirements for Facebook Advertisers

Hubspot

That's important, because it was that type of ad that allegedly played a role in the aforementioned efforts to share divisive content on Facebook (and other social networks) that could have ultimately influenced the 2016 U.S. We'll be on the ground in Washington, DC to report on these hearings next week. presidential elections.