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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. For Owner, they hired these two leaders on contract from their networks. Every function gets a stack rank.

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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Demand generation — All about educating your target market on a problem and building trust and interest in your brand and solution.

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10 x Essential Account Manager Skills For Success

The 5% Institute

Establishing trust, understanding client requirements, and showing empathy are pivotal in nurturing enduring partnerships. This expertise positions account managers as trusted advisors who contribute to clients’ success. The post 10 x Essential Account Manager Skills For Success appeared first on The 5% Institute.

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Can You See Who Viewed Your LinkedIn Profile?

Hubspot

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. Build Your Network As a best practice, check your profile views at least once a week to see who’s viewing your profile (keep reading for step-by-step instructions!). Consistent engagement takes discipline, which can go a long way in building your network.