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How We Increased Sales Nearly 100% In One Quarter

SaaStr

I think you’ll pick up at least one good idea or improvement. — Jason, ed. Here is how we did it: Eliminated Traditional Territories. And here is why: You have no idea what the territories are worth. At HackerRank, they had a traditional enterprise territory model. You don’t have enough data.

Territory 108
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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Especially when the job covers so much territory. That means you need to align both up and down — understanding the problems of people at every level and finding ways to help them all reach their goals. Sales enablement best practices will get you started, but you need to be able to think strategically. Stephanie Middaugh , Sr.

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7 questions brands must ask when assessing affiliate agencies

Search Engine Land

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. Conde Nast, Hearst and New York Times-level partnerships are highly coveted. To truly assess the agency's partner set-up, ask how they optimize those partnerships.

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Michelle Benfer: 5 Tips for Remote Sales Management

Gong.io

Why is it important to create balanced sales territories? Well-designed territories help create an equal footing for your reps. So if you’re a new rep and you start at HubSpot, everyone around you wants to help you. Can we come up with events that don’t have alcohol as a part of our entertainment?”.

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What’s Different About Account Based Marketing/Selling?

Partners in Excellence

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

Sell 57
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The What, Why, and How of Behavioral Marketing [+ Examples]

Hubspot

Data is incredibly valuable to marketers, and as companies continue building out massive information caches, they can get better at generating and serving up relevant content to consumers. Consumer data can be used strategically to pinpoint audience preferences and deliver relevant outreach. Marketing Automation. Geolocation.

Territory 101
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Account Based Everything

Partners in Excellence

I’m somewhat amazed, but pleasantly so, about the sudden discovery of “Account Based Selling,” or as the great folks at TOPO refer to it, Account Based Everything. We had to run up the stairs to see the CIO. I didn’t sell payroll systems or solutions. I didn’t sell payroll systems or solutions.