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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journey—whether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Unlock AI’s potential in paid media creative

Search Engine Land

That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. Ensure your message isn’t too broad or too niche and develop for different customer needs. Get leaders and creative stakeholders on board with quantifiable results that prove the impact of these efforts.

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The best AI agents for sales on the market — here’s what I tested and expert takes

Hubspot

Gong records and analyzes your sales conversations to spot patterns, objections, competitor mentions, and deal risks. Gong had already summarized each call and flagged the key next steps, so the rep just reviewed and sent personalized recaps right after the third call. Misses key moments in transcriptions and screen-sharing.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Enabled partners can tap into niche markets your internal team might not reach. resellers, distributors, MSPs)?

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Maximizing your B2B paid media ROI with alternative platforms

Martech

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services. Why are buyers price-sensitive?

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