Remove Niche Remove Objectives and Key Results Remove Pitch Remove Service
article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. The race has begun for email service providers to develop plug-ins and advancements. These three developments stood out for me this year.

Retail 135
article thumbnail

Selling Financial Services – 5 x Powerful Tips

The 5% Institute

Selling financial services can sometimes feel a bit harder than selling other product types. Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Financial Services – 5 x Powerful Tips.

Service 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

You’ll also learn about offering comprehensive services such as lead generation and social media advertising while maintaining professionalism when attracting clients. Data-Driven Decisions: Make informed decisions based on real-time data from integrated applications, ensuring optimal results for clients’ campaigns.

article thumbnail

Selling Services – 5 x Secrets To Close More Sales

The 5% Institute

Selling services can sometimes feel a bit harder than selling other product types. Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. That’s why when selling services, you need to have a slightly different format and process to close more consistently.

Service 98
article thumbnail

Selling Finance Products – 5 x Effective Tips

The 5% Institute

Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. When selling finance products and services; the competition will be rife!

Finance 138
article thumbnail

How to develop a winning B2B ideal customer profile

Martech

The table below outlines the key differences between an ICP and a buyer persona. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields.

B2B 127
article thumbnail

How to Start Influencer Marketing Agency: Step-by-Step

Lead Fuze

Moreover, we’ll delve into crucial aspects such as legalities and financial setup, developing an online presence with a professional website, finding relevant influencers who align with client objectives, managing compensation and collaboration effectively, and continuously improving based on feedback from clients and influencers alike.

Niche 52