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Transition to a career in martech: Best of the MarTechBot

Martech

Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. This diversity allows you to explore various paths and find a niche that aligns with your interests and strengths.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

This is where smaller publishers, new media companies, and niche sites can move in and dominate. How have they had real-life experience in the niche for an extended time? A few, in particular, make it clear that editorial and ad sales/affiliate relationship managers are separate. That is a very good thing!

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How to Build a Small Business Intelligence Strategy in 7 Steps

Salesforce

For SMBs, BI can help uncover niche markets, better understand customer preferences, and streamline operations giving you an edge over larger competitors who may be bogged down by bureaucracy. Why SMBs need business intelligence (BI) In a world where large corporations often dominate the marketplace, BI offers a level playing field.

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What Is a Target Market? How To Identify Your Ideal Customers

Salesforce

If you have a customer relationship management (CRM) tool, use it to dig deeper into your sales data. If existing businesses are focused on broad audiences, there may be an opportunity to specialize in a niche market. Customer feedback is just as important as numbers.

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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

At their core, all preconceived notions aside, real estate entrepreneurs are pretty good salespeople, and theres a ton to learn from them, from making profit to closing deals, even client relationship management stuff. Are real estate agents and realtors the same thing? Short answer: No. Theyre similar but different. Happy clients.

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The latest AI-powered martech products, platforms and additions

Martech

GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. It will build a fully functional website based on voice or text prompts about the name, type, niche, style and goals of the website. New websites can be prototyped by answering a few simple questions.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Its geographic reach, cloud service, and customer service management make it a contender for the leader group. Automated data entry. Customer segmentation. Process scaling. Prospect follow-up reminders.

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