SaaStr

MARCH 25, 2025

Toasts sales model relies heavily on field reps who own their territories and immerse themselves in the local restaurant ecosystem. For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations.

Conversion

SaaStr

JULY 23, 2025

Toast’s sales model relies heavily on field reps who own their territories and immerse themselves in the local restaurant ecosystem. For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations.

Conversion

Hubspot

APRIL 23, 2025

The more niche their experience, the more theyll be able to guide your sale appropriately. Keep in mind, they may be in a different region or neighborhood and want to grow by acquisition instead of scaling, so cast a wide net. Auctions may not be suitable for smaller or niche businesses.

Sell

ConversionXL

SEPTEMBER 20, 2018

Perfect for hyper-niche solutions. Rapid global scale : While your competitors are busy hiring new sales reps for each region under the sun, you can focus on improving your onboarding so that you can service more customers around the world in a fraction of the time. Pros : Ability to close high Lifetime Value (LTV) customers.

Go To Market

Sales Hacker

FEBRUARY 11, 2025

Look at this, any particular industry or region. Is ISP, uh, this is like regional providers. So for Gaia, The most thing that ZoomInfo is probably, and I don’t mean to pick on them, they just, you know, they don’t focus on this particular niche. I’m selling to today’s market. Where should Gaia focus?

GTM

Martech

APRIL 9, 2025

Evaluating an endorsement deal whether it’s with a global icon or a niche influencer can be done with rigor and structure. It works because: Niche focus : Influencers often operate in specific verticals fitness, skincare, gaming, fashion and speak directly to an audience with relevant interests.

Niche

Sales Hacker

FEBRUARY 4, 2025

00:11:00] Was literally treating me like an outside entity and this is my territory stay out of it You know, it’s kind of an old school type of mentality. How did you learn to speak the Multilanguages when, of business, when many usually go really deep or niche on maybe one or two. So what you don’t want to do is start.

GTM

SaaStr

JUNE 26, 2025

Harvey’s $5B Validation: The Art of Claiming Territory Before Product-Market Fit Harvey’s journey to a $5 billion valuation offers a masterclass in strategic positioning. The math behind Harvey’s valuation only works if legal AI can “eat the work” rather than just assist with it.

Territory

Hubspot

MARCH 14, 2025

For example, if a regional healthcare network is creating a custom tool for coding medical procedures, you can analyze its historical data, clean it up, and format it so its optimal for AI training. If the niche youre interested in is more saturated, focus on specialized solutions that nobody else offers. A novel technical approach.

Legal

Martech

MAY 16, 2025

A/B test groups like job titles, regions or interests to find the highest-converting audiences. Research whats typical in your niche to set realistic starting points. If youre using personal data, comply with GDPR, CCPA and other privacy regulations. When in doubt, check with legal. Watch for diminishing returns.

CTR

Martech

FEBRUARY 13, 2025

LUMAscapes have become so crowded that no screen is wide enough and no font is small enough to fit all the super-niche and super-everything-but-nothing-well-enough solutions. and the European Union (EU) key expansion regions for next year. Your product bundles are displayed on the landing page, with the next CTA leading to the cart.

Negotiate

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Niche

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. The niche aspect comes into play because this type of sale also skews in the way of knowledge. In the niche enterprise space, this is an absolute must. Rule #1: Know Your Industry & Niche.

Niche

Hubspot

DECEMBER 8, 2020

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Would your business benefit from a micro niche? Less competition.

Niche

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. For a local company, Distinctive Landscaping's "niche" is its geography.

Niche

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Regional publications face a lot of competition to stand out, and there’s lots of room for improvement. Many of these initiatives will require long-term planning and experimentation.

Territory

Score More Sales

JANUARY 10, 2013

Reserve your company name and use Twitter to listen to what is going on in your buyer’s niche, sector, and company. Look for more of what your buyer and their niche, category, or sector are talking about. LinkedIn can also give you a weekly update from any saved searches you do for specific job titles in specific regions.

Territory

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. What is hyper-precision targeting?

Campaign

Hubspot

DECEMBER 30, 2020

Mature lead routing models take multiple factors into account, like deal value, territory or geography, use case or specialization, or a combination of multiple factors by a lead scoring system. Unless you’re in a highly niche industry, chances are your business attracts more than one type of customer.

Territory

Martech

MARCH 23, 2023

The trend is for vendors who built their business on offering solutions for niche parts of the customer experience to seek its broader application. Stensul’s territory is creation rather than content, but it makes sense that the Stensul platform would look to support creation and collaboration in other areas.

Territory

Hubspot

FEBRUARY 7, 2020

Different Regions : If you serve multiple regions, whether nationally or internationally, using a subdomain would be a good idea. For instance, Craigslist uses subdomains for the different regions it serves. Additionally, a subdomain is useful for a blog if you want to create a niche authority.

Territory

Search Engine Land

FEBRUARY 7, 2024

User-generated content, for some niches, is what makes their pages highly converting. Note : Only use this type of content if it’s relevant to your niche. It includes: Cultural customization : Understanding cultural nuances and preferences in different regions. Local SEO : Using region-specific keywords and phrases.

Product

Score More Sales

MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche. Understanding Your Target Market .

Prospecting

Search Engine Land

SEPTEMBER 11, 2023

You can drive organic traffic, generate leads, increase conversions, and grow your brand awareness while outranking your competitors and dominating your niche. You face low demand for your product or service SEO is about getting people to find you online when searching for something related to your niche. SUBSCRIBE See terms.

Niche

Score More Sales

JUNE 30, 2014

Complicated commission plans or unwieldy territory rules and exceptions cause a half-baked sales team. They need to track their buyers and clients through social platforms or by aggregated content specific to their industry niche, geographic territory, or through named accounts.

Territory

Score More Sales

MAY 27, 2013

If you haven’t already had amazing things happen by being online, you will see how you can be blown away by the prospects, former customers, and soon-to-be-strategic partners just waiting for you to define yourself, your market niche, and the value you add to doing business with others. Gain Connections. And you must do it to get ahead.

Inside sales

Martech

NOVEMBER 6, 2023

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Narrow down location targeting: Go beyond general regions. Target specific industries : Broad targeting can be ineffective. Move into verticals. As a result, we get a 30% rise in the number of appointments.

Appointment

Score More Sales

FEBRUARY 27, 2013

2. Become an Influencer in Your Industry Niche. If you set your mind on becoming a voice for your industry niche or regional niche or product niche, with some focus you can grow your visibility and eventually become synonymous with your area of expertise.

Prospecting

Search Engine Land

SEPTEMBER 11, 2023

This is where smaller publishers, new media companies, and niche sites can move in and dominate. How have they had real-life experience in the niche for an extended time? They’ll shift to a new site that stays true to the niche, and you’re likely confusing search engines with what the topic of your site is.

Niche

Sales Pop!

DECEMBER 19, 2022

However, you need to know that it is less effective than the others and that its results are easily affected by fluctuations in your niche. Using this data, business owners in the accessories and apparel niche can focus their marketing endeavors on these three marketing channels for more engagement and public exposure to their products.

Growth

Search Engine Land

JUNE 6, 2024

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. There are a lot of general local SEO best practices that will apply to any home services niche, such as: Getting a volume of quality reviews. Yelp, Angi, Bing, etc.)

Service

Hubspot

DECEMBER 27, 2019

Are they located in a specific geographic region? But what do you offer that makes you stand out from the other consultants in your niche? Share helpful content related to your niche. Establish yourself as an authority in your niche by sharing content that speaks to the problems your ideal client is likely to face.

Consult

Partners in Excellence

SEPTEMBER 7, 2012

It could have a geographic definition–your community, a region, a country, or so on. Each is very successful in their own niche, each has a strong reputation in the niche. To be successful and profitable in those regions, we have had to change our service delivery approaches quite a bit.

Manufacturing

Hubspot

NOVEMBER 22, 2017

Ask yourself three questions to identify your niche: “ Do I have a unique point of view? ”. “D You might identify the perfect niche, but if you can’t meet independent deadlines or manage a billing cycle, you might not be ready to become a consultant. Finding a Consulting Niche. Will you accept national or regional clients?

Consult

Score More Sales

JANUARY 16, 2013

Become an Influencer in your industry, niche, company, region, or sector. I write about this all the time – take a look at the most recent LinkedIn post on boosting your profile and search for others. If you have no time to blog or get your name out there socially, consider a service like Sales Rep Marketing.

Territory

Hubspot

FEBRUARY 8, 2021

For your business, micromarketing means drilling down past the level of niche marketing (targeting a specific segment within the larger market) to target specific individuals or micro ("extremely small") groups. There may only be a small number of potential customers in your region or industry. What is micromarketing?

Territory

SaaStr

AUGUST 1, 2022

By seeing the entire world as their market instead of limiting themselves to specific regions, they proved market feats and identified problems competitors faced ?they Finding these niches will push you to the top of your category and open doors for further innovation. Red Points was determined to think big from the very beginning.

E-commerce