ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). via YouTube).

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Once the results of the survey came back and the survey had closed, the team began the content development phase of the project.

B2B 62

B2B Objectives and Key Results B2C Promote 62

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Increasing your total sales results. Some functions (e.g.

B2B 80

B2B X-functional Cold Call SQL 80

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Each session included 8—10 sales reps from various regions and product lines.

Process 52

Process Objectives and Key Results X-functional Sales 52

PandaDoc

OCTOBER 13, 2022

Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. Among the main differentiators between the plans is how many operations can be automated, which email marketing features are present, and how many open deals you can work with in parallel.

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. The best possible variation might not be present yet. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result?

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. As a result, there is less data available for algorithms to effectively bid.

X-functional 114

X-functional Non-Profits Objectives and Key Results Profit margin 114

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s equal to Maximum Bid x Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. NPS scores and key cohort analyses can be key indicators of engagement, retention and satisfaction.

X-functional 95

X-functional Objectives and Key Results Technology Technology 95

ConversionXL

FEBRUARY 26, 2014

Ask your sales team: How do different product categories do throughout the year? Write out holidays or months of the year and have people shout out the first product or service related to your business for that time. The Products Campaign isn’t running on Saturday and Sunday, and Services is only on during the weekend.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? Every click they gave us, they’re leaving that scent, I think one of the presenters talked about this scent, their leaving it in there.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Through customer stories.

B2B 91

B2B GTM Objectives and Key Results X-functional 91

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Are these really product companies? Matt Garratt. Trisha Price. David Schmaier.

Price 59

Price Retail X-functional Healthcare 59

Hubspot

JUNE 13, 2018

SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions. Features and benefits are the most common ways to pitch a product to the buyer. Preventing Objections.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

JUNE 21, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. You know, you spent a lot of time in product marketing divisions, running product marketing teams. Who can think about “what is the movement that you’re creating with your product?”

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

Sales Hacker

MARCH 2, 2020

Productivity. It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. If particular conditions are present, the laws will always occur, plain and simple. The Decision Book. Thinkertoys.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first insight is that there’s two key systems in a startup.

Finance 111

Finance X-functional Launch Objectives and Key Results 111

SaaStr

JUNE 14, 2019

What were his biggest lessons from being in the Sequoia boardroom when they presented “RIP Good Times”? SaaS companies face sustained headwinds in the attracting, cultivating, driving productivity, and retaining talent. Dave Kellogg: Now, back to your point, a key outlet of the book itself is the go forward operating plan.

Strategize 58

Strategize Quota Non-Profits Price 58

PandaDoc

FEBRUARY 27, 2023

They help give a lasting impression of the company and the product it’s offering to drive the decision-making process. Open-ended questions give the salesperson one last chance to address any pain points or objections. The techniques you employ will depend on the product, vertical, customer, and other factors.

Closing 52

Closing Contract Technique Objectives and Key Results 52

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Start by researching your options on Google and follow the paths presented to you.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

PandaDoc

MARCH 7, 2023

The result is an improved customer experience overall. This can be intimidating at times, but often you’ll already be aware of genuine interest and know exactly how your product eliminates a pain point (solid preparation is key). Present product or service The presentation or the pitch is showtime in any sales workflow outline.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Collaborate with partners on data.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

NOVEMBER 23, 2015

moves the mouse cursor next to the browser window closing X). Identify demand for new products or improvements to existing products. What doubts do they still have about your product? What’s stopping them from buying – emotionally, functionally or otherwise? Before Anything Else, Define Your Objectives.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Continuous Optimization.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 23, 2019

One of your key tasks is to answer these questions effectively—on every page of your site. Make sure visitors know what their options are (links like “See also” or “Related products”). the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result.

UX 114

UX Objectives and Key Results User Experience Represent 114

Sales Hacker

MAY 9, 2019

This could be anywhere from a first SDR job focused on inbound, to a senior SDR calling on key accounts with 1-4 years of experience. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Account Executive (AE) Compensation Plan Example. Experienced/Top Performer.

SQL 103

SQL Commission Customers Non-Profits 103

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. And, a productivity app that seeks to boost usage can measure average sessions per user. You get the picture – real business objectives and in-app event measurement go hand in hand.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Hubspot

SEPTEMBER 13, 2014

Your summary should include keywords that are relevant with your goals and objectives in your area of business. Simply hit the “X” next to the skill you would like to delete. Be sure the writer include specifics such as the results of your work together, sales increases or how your expertise was put to use.

X-functional 78

X-functional Objectives and Key Results Follow-up Networking 78

SaaStr

MARCH 5, 2019

. “At Atlassian, openness is core to everything we do: every employee can access most information on our product Confluence; “open company, no b t” is one of our five values; it’s a rigorous set of practices we work at every day. Our products are bought, not sold. But it can be risky. Alright, thanks my friend.

Objectives and Key Results 61

Objectives and Key Results Cross-sell Trust Product 61

SaaStr

MARCH 5, 2019

. “At Atlassian, openness is core to everything we do: every employee can access most information on our product Confluence; “open company, no b t” is one of our five values; it’s a rigorous set of practices we work at every day. Our products are bought, not sold. But it can be risky. Alright, thanks my friend.

Objectives and Key Results 56

Objectives and Key Results Cross-sell Trust Product 56

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. Make sure visitors know what their options are (links like “See also”, “Related products”). Users have four fundamental questions when they arrive at a website: Am I in the right place?

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Heinz Marketing

FEBRUARY 5, 2018

And every episode past, present, and future of Sales Pipeline Radio always available at SalesPipelineRadio.com. Fascinating for me is the marketing implications of having content as the product and the product being in the manufacturing side of the business is really both, it is product. You’ve got suppliers.

Pipeline 50

Pipeline B2B Sales Pitch 50

ConversionXL

MARCH 25, 2016

They support the notion of a product family or suite when the same icons and style are used in several places.” In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. But what if you add rollover / alt text like Unbounce or legends / keys?

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

APRIL 28, 2016

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

Search Engine Land

DECEMBER 5, 2023

Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. The key signals, according to Nayak, are: The document (a.k.a., “the words on the page and so forth”). This is called an index.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145