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Price, Cost, Value Propositions, Value Realization, Value Creation……

Partners in Excellence

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. In presenting our value this way, we usually defend it by comparing our price to that offered by competitors. And we present these as our total value proposition.

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Our Unique Value Proposition

Partners in Excellence

.” For decades, we have thought about our value proposition in the context of our products/solutions. We would go through endless detail about the unique and differentiated capabilities of our products and solutions. We focus on our products and why they are better than the alternatives.

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

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People, Process, Product – 3 x Words To Succeed

The 5% Institute

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

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Must Have Funnel Hacking Necessities For Marketer

ClickFunnels

Our list of five funnel-hacking essentials will ensure that you can stay productive, regardless of whether or not you’re online. Likewise, why should our productivity suffer because of an Internet outrage, computer shut-down or other technical factors beyond our control?

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Martech implementation: 3 tips for cross-functional alignment

Martech

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. The process can take months to complete, which is not always ideal, especially when you want to release a product MVP to the market ahead of your competitor. Sound familiar ?)