Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. These directors want to use AI to improve business results. However, the key to success lies in how you communicate with your AI co-pilot.

Angle 131

Angle Objectives and Key Results Education Strategize 131

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. A coach helps each individual absorb and adapt those lessons to their unique style, role, or territory. Managing is driving the step by step processes that execute strategy.

Objectives and Key Results 60

Objectives and Key Results Appointment Territory Technique 60

Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” For example: “Navigated procurement processes in enterprise SaaS, closing $1.2M Highlight your sales process efficiency and deal velocity. Sales revolves around two key goals: acquiring new customers and keeping them.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

OCTOBER 28, 2024

That‘s why they’re still central to many orgs' sales processes. billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. The lack of preparation can result in a lost opportunity and leave a negative impression on the potential client. of the time.

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Hubspot

JULY 23, 2025

What I’ve learned across every region is this: The best funnels don’t push. They anticipate objections. In the Evaluation stage, I share tailored case studies or objection-busting content. As sales strategist and author Aaron Ross once said, “The more predictable your system, the more scalable your results.” They guide.

SQL 54

SQL Customers Cold Call Sales 54

Salesforce

OCTOBER 29, 2024

Back to top ) Understanding the door-to-door sales process The D2D sales process follows a typical sales cycle , except that nearly all the steps happen in person. The process has evolved with the advent of technology and tools. Let’s take a closer look at each step of the process. I’ll show you how.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Martech

NOVEMBER 1, 2024

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Highspot

JUNE 23, 2025

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. Meanwhile, execution varies by team or region because there’s nothing to reinforce consistent adoption.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results 106

Objectives and Key Results B2B CRM Territory 106

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 95

Gaming Objectives and Key Results Strategize Education 95

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. This multi-threaded strategy often results in a larger deal size and higher overall revenue per account.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Hubspot

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. Option 2: Objection I understand. Voila — a list of potential customers.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. It includes everything from onboarding through support to guide every stage of the sales process.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Salesforce

JUNE 11, 2025

Identify and classify common queries First, it’s key to identify the types of questions your users ask that the LLM will get wrong unless you provide more context and instruction for how to answer. Expanded: “Retrieve the Key Sales Domain Manager from Opportunity_Grouping_Role__c for opportunity ACME, filtering by Primary__c = true.”

SQL 52

SQL Objectives and Key Results Consult CRM 52

Hubspot

JULY 10, 2025

Key Features Basic CRM and contact tracking Meeting scheduler Email tracking up to 200 notifications a month 3 email templates Conversational chatbot Task and activity tracking Best for: Individuals and early-stage startups needing a no-cost CRM with basic sales capabilities. This suite of free tools offers a free business platform.

Price 36

Price Objectives and Key Results Territory Government 36

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Review the gaps in sales calls, win/loss data, and campaign results.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

PandaDoc

JUNE 16, 2025

For employers, OTE helps to align compensation with business objectives. OTE compensation is usually mentioned in a job description, and it’s discussed openly with hiring managers as part of the hiring process. Ready for a better sales process? See why businesses rely on PandaDoc to build better proposals, quotes, and contracts.

Commission 52

Commission Quota Represent Sales 52

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. What’s more, they often navigate highly technical buyers, strict procurement processes, and tough competition. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Salesforce

FEBRUARY 3, 2025

70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? Adoption process The steps a potential buyer takes to evaluate, accept, implement, and integrate (or reject) a new product or service. Learn more What you’ll learn: What are sales terms?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline Cold Call 52

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 115

GTM Sell Customers Cold Call 115

Partners in Excellence

MARCH 20, 2025

What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Does it support your systems, processes, tools, and will these support and reinforce your training? Choose all those you want! And training, at least successfully implemented, never stands alone.

Real Estate 109

Real Estate GTM Objectives and Key Results Objection handling 109

Sales Hacker

FEBRUARY 14, 2025

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. When it came to raising from larger institutional investors, we were navigating unfamiliar territory. The actual list building process was difficult.

GTM 77

GTM Sell Pipeline Networking 77

Martech

APRIL 10, 2025

Unlike text-based objects which can be readily, if not always precisely, searched for, digital assets depend on metadata for retrieval. As a result, we have a virtually limitless, inexhaustible and inexpensive resource to tag digital assets. And yet, for decades, this has remained an elusive and near-impossible goal to achieve.

Objectives and Key Results 107

Objectives and Key Results Territory Campaign Process 107

Salesforce

APRIL 7, 2025

More specifically, event monitoring can concentrate on what Security Center prioritizes as Objects that Should be Monitored (OTSBM) and high risk user accounts. Salesforce recently added Event Log Objects to Shield, enabling easy access to the past 30 days of many event types. Get the free guide Practice 4. Practice 5.

Objectives and Key Results 82

Objectives and Key Results Technique Commission Territory 82

Sales Hacker

APRIL 1, 2025

Scott Barker: I wanna take you back to your time at Microsoft because you oversaw this incredible shift that resulted in growing from $600 million to $5 billion in six years. Incredible shift that resulted in growing from 600 million to 5 billion in six years. They were a little bit more kind of on the transactional processing side.

GTM 62

GTM Up-sell Start-ups Gaming 62

Martech

MAY 21, 2025

Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team. How it helps you This is a powerful quality-of-life improvement for any team that relies on manual workflows to initiate repeatable processes.

Objectives and Key Results 75

Objectives and Key Results CRM Contact Territory 75

Salesforce

FEBRUARY 17, 2025

Whether you’re upgrading your current process or looking for fresh techniques, these are the best methods to set you up for a successful year. Make these goals actionable with a balance of activity key performance indicators (KPIs) and outcome metrics. The key is aligning the reward with what motivates your audience.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Veloxy

JULY 19, 2023

Are you struggling to optimize your sales territories and boost your sales team’s productivity? 64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Let’s dive in!

Territory 130

Territory Objectives and Key Results CRM Outside Sales 130

STAR Results

NOVEMBER 14, 2021

They have identified their key growth targets, have booked meetings and are in the process of building their customer-focused business plans. Have you/your salespeople identified their Key Success Factors ? By taking the time to do a SWOT analysis, you can objectively look at your territory/region.

Territory 227

Territory Objectives and Key Results Sales Start-ups 227

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results.

Product 246

Product Territory Objectives and Key Results Sales 246

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process.

Outside Sales 243

Outside Sales Cold Call Represent Objectives and Key Results 243