Sales Hacker

APRIL 4, 2024

As powerful as these meetings can be, they often lack direction or fall victim to several other SKO mistakes many organizations make. Lack of credibility When selecting speakers or presenters for your SKO, they must be credible. Lack of pre-event engagement One common mistake is treating the SKO as a standalone event.

Intrinsic 91

Intrinsic Objectives and Key Results Drivers/motivators Presentation 91

Search Engine Land

MAY 10, 2024

However, the rise of social search platforms presents an opportunity to accelerate this process. Understanding social search Social search continues to be a key driving force behind the evolution of search marketing. Experimentation is an underutilized tool in content strategy for SEO.

User Experience 104

User Experience UX Technique Engineering 104

Partners in Excellence

APRIL 1, 2024

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. In presenting our value this way, we usually defend it by comparing our price to that offered by competitors. Where we are lower priced, we compete solely on that low price.

Price 116

Price X-functional Presentation Represent 116

Partners in Excellence

JANUARY 9, 2024

It’s human beings emulating AI and Robots. Meaning, context, connecting, caring, empathy, being “in the moment,” are all attributes that AI and Robots struggle with. But we don’t connect with the human being. But they are left trying to fill the gap that can’t be filled by those.

Presentation 121

Presentation Follow-up Customers Trust 121

Search Engine Land

JANUARY 17, 2024

You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content. A brand is vital for a business, enabling communication and presenting a unique identity, voice, personality and emotional connection to the audience.

Entertainment 122

Entertainment Engineering Presentation Education 122

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is an especially important source of organic traffic for publishers.

Entertainment 118

Entertainment CTR Click Through Rate User Experience 118

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Combined with the power of social media, fast internet and engaging full-screen ads, this innovation made a big impact.

Launch 101

Launch Presentation Growth Campaign 101

Partners in Excellence

APRIL 30, 2024

Without a doubt, AI will have a huge impact on both how we manage/lead our organizations and on how we effectively and efficiently engage our customers in their buying process. But the majority of it’s potential is yet to be seen. It can help us in our writing, our presentations, our analysis. It’s the human element.

Represent 96

Represent Presentation Up-sell Start-ups 96

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. And, please, don’t take my word for it.

Engineering 122

Engineering Meeting Presentation User Experience 122

Partners in Excellence

MAY 14, 2024

She presented a chart, the one below is a cleaned up representation of the chart. Or we can “chunk up” our customer engagement process with: awareness, education, selection, commit, onboarding, adoption, expansion. And within each of those elements, we optimize our engagement strategies.

GTM 106

GTM Represent Education Presentation 106

Search Engine Land

APRIL 9, 2024

shoppers would be more likely to buy items advertised to them by a “trusted” retailer. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. shoppers would be more likely to buy items advertised to them by a “trusted” retailer. Why we care.

Retail 96

Retail Networking Campaign Consult 96

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. It creates a more user-friendly experience by considering the right mix of supply and demand data and user preferences, ultimately boosting user engagement. Content enrichment Don’t be afraid to leverage generative AI to elevate your content strategy.

Niche 129

Niche User Experience CTR Click Through Rate 129

Sales Gravy

SEPTEMBER 25, 2023

Sales Presentation Skills That Get You To "Yes" Faster In this episode of the Sales Gravy Podcast, Jeb Blount talks to renowned sales experts Richard Fenton and Andrea Waltz about their “Go For No” approach to embracing rejection in sales. The fear of failure and rejection can sabotage sales presentations and affect performance.

Presentation 86

Presentation Pitch Sales Gaming 86

Search Engine Land

MAY 23, 2024

When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user experience, so thinking about CTR in the traditional way may be misleading or make you overlook potential opportunities. This new user experience starts when the user engages with the generative AI (e.g.,

CTR 98

CTR UX Click Through Rate User Experience 98

Sales Pop!

MAY 14, 2024

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business.

Presentation 52

Presentation Service Product Niche 52

Partners in Excellence

APRIL 5, 2024

The field of sales provides constant opportunities to learn — about new products, industries, and human behaviors — and many find this aspect of sales to be particularly rewarding. For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” I will probably cap this at about 100 stories.

Sell 119

Sell Cross-sell Drivers/motivators Education 119

Search Engine Land

APRIL 12, 2024

The partnership’s impact on brand management The significance of maintaining a positive brand image in today’s digital landscape cannot be overstated. Strategies for Reddit brand management and engagement Brands must now navigate potential risks such as negative comments and misinformation.

Contact 115

Contact Trust Represent Follow-up 115

Search Engine Land

APRIL 1, 2024

As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. At the heart of all search marketing strategies should be authenticity and community engagement.

Campaign 101

Campaign Strategize Launch Promote 101

Partners in Excellence

NOVEMBER 28, 2023

Fast forwarding to current times, based on how we engage our customers, we demonstrate a similar vanity. Not long ago, I reviewed the engagement strategies of a large technology company. They had a mandatory 16 page presentation they had to present to every prospect. ” Talk about vanity!

Manufacturing 114

Manufacturing Finance Presentation Technology 114

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. Read on and I’ll explain why and give some other tips for better presentations. In addition to being a lot of fun, it was a master class in communication skills. The solution to my fear is also how you learn to be comfortable onstage: practice.

Presentation 109

Presentation Clients Meeting Process 109

Martech

MARCH 19, 2024

That means, every time we engage with our customer and they’re engaging with our brand, it’s an opportunity for us to get better and to blow the customer’s mind,” said Padgett. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Customer personalization and engagement.

Customers 102

Customers Campaign Repeat business Referrals 102

Heinz Marketing

DECEMBER 14, 2023

First… Brent Adamson is a world-renown researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. Why we must be buyer-focused vs. selling-focused. He dropped some not-yet and little-known details just for us. We can’t give it all away, but here are some highlights below.

B2B 124

B2B Sales Presentation Clients 124

Search Engine Land

MARCH 28, 2024

Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers. In YouTube Studio analytics, audience segments will be accessible within the advanced mode of the audience retention report. Why we care.

Presentation 89

Presentation Process Customers 89

Partners in Excellence

MARCH 26, 2024

But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully. I developed a real appreciation for quality training and coaching to smooth out rough edges and develop confidence in my ability to engage with customers.

Sell 100

Sell Cross-sell Finance B2C 100

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. With cookies going away, this challenge becomes even bigger.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. There is a shared agreement that AI may be a support tool due to people’s busy schedules.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Heinz Marketing

MAY 19, 2024

Heatmaps show where users click, giving you a clear understanding of which parts of your website are most engaging and which may be overlooked. Scroll tracking helps you understand user engagement levels and whether important content is being missed because it’s placed too far down the screen.

E-commerce 60

E-commerce UX User Experience Represent 60

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. There will be an AI for that! Recently, I had a panic attack brought on by a sort-of existential crisis. AI advances are astounding. Keeping up with these tools is impossible.

Entertainment 134

Entertainment Education Launch Presentation 134

Partners in Excellence

MAY 22, 2024

Too often, we treat disagreement as if we are being attacked, seeking to defend ourselves and our positions. Our strategies for dealing with disagreement tend to be fight or flight. How do we continue to disagree without being disagreeable? When our self interests are in conflict with those we engage, we tend do disagree.

Teamwork 109

Teamwork Construction Growth Conversion 109

Partners in Excellence

MARCH 20, 2024

But, I realize I may be looking at this incorrectly. We are attracted to new, shiny objects, despite the fact they may not be really different or innovative. We should know they key people we should be talking to, their typical challenges, their typical responsibilities, how they are measured. What are trends… ?

Gaming 121

Gaming Engineering Presentation Start-ups 121

Martech

NOVEMBER 29, 2023

Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this purge. But that’s not how all email marketers think. Especially in this case, where the threshold is two years,” Phelan said.

Strategize 128

Strategize Presentation Service Process 128

Highspot

JANUARY 28, 2024

They use these pieces of content to engage prospects. A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. What Is a Sales Collateral? Who Creates and Distributes Sales Collateral?

Education 96

Education Sales Price Presentation 96

Highspot

MAY 30, 2024

Tailor your engagement strategies for each stage using scripts, content, and sales plays designed to meet each touchpoint’s demands. Many teams face challenges that keep them from hitting their targets. Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Martech

FEBRUARY 8, 2024

The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products. The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products.

Advertising/ Marketing 104

Advertising/ Marketing Gaming Campaign Presentation 104

Search Engine Land

MAY 9, 2024

As a result, online reputation management (ORM) will never be the same. A brand (business or personal) that triggers a knowledge panel on Google is very likely to be in a good place when it comes to the semantic part of ORM. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Who you do it for.

Engineering 114

Engineering Networking Clients Construction 114

Search Engine Land

MARCH 21, 2024

This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). The difference in 2024? There’s an elephant in the room: AI. They are: Collaboration. Funnel intent alignment.

Teamwork 110

Teamwork Click Through Rate Education Campaign 110

Search Engine Land

JANUARY 10, 2023

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

Customers 121

Customers Engineering Campaign Presentation 121