Search Engine Land

APRIL 26, 2024

Examine your performance reports, looking for changes in impressions, clicks or average position compared to the previous period. Examine your performance reports, looking for changes in impressions, clicks or average position compared to the previous period. It’s been a long and turbulent road for some.

X-functional 125

X-functional User Experience UX Follow-up 125

Martech

APRIL 30, 2024

The primary objective of martech optimization is to ensure that each component functions optimally and works cohesively with other technologies to improve overall marketing performance. Dig deeper: Marketing technology optimization: The path to peak martech stack performance Approaching a martech optimization project 1.

Strategic planning 109

Strategic planning Technology Technology Strategize 109

Search Engine Land

MAY 6, 2024

This could have been avoided with SEO guidance and proper planning This article tackles a proven process for retaining SEO assets during a redesign. Unintentional website performance changes ( Core Web Vitals and page speed). Learn about key failure points, deciding which URLs to keep, prioritizing them and using efficient tools.

Drivers/motivators 128

Drivers/motivators Meeting Launch Referrals 128

Veloxy

DECEMBER 28, 2023

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. So, let’s answer the question, “what is outside sales?”

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

MARCH 23, 2023

It can be based on various metrics, such as sales volume, revenue, or profit margins, and is used to track progress and assess performance. Monthly sales quotas provide a way to track progress and assess performance on a short-term basis, allowing for adjustments and improvements in strategy. Let’s get started.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Partners in Excellence

MAY 1, 2024

He always said, in a very affected accent, “It’s better to look good than feel good” and “You look marvelous…” Reflecting on our conversation and the performative aspects of selling, it seems too many are living by a mantra, “It’s better to look good than do good.”

Technology 115

Technology Technology CRM Pipeline 115

Partners in Excellence

OCTOBER 11, 2023

I’ve been reading about comp plans for sellers. A recent report cited: 97% * of leaders think there are challenges with their comp plans. 78% find their comp plans difficult to understand. And only 1% of RevOps and 12% of Finance leaders believe comp plans are aligned with overall company goals.

Objectives and Key Results 110

Objectives and Key Results Pipeline Finance Quota 110

Search Engine Land

MAY 7, 2024

The company plans to roll out the new features globally by year-end as it doubles down on AI to improve ad relevance and performance across its apps. Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Why we care. Advantage+. Availability.

Launch 123

Launch Account management Campaign Up-sell 123

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. Accessibility.

Launch 103

Launch Campaign Represent Education 103

Search Engine Land

JANUARY 10, 2024

The business strategy needs to be built into the foundations of your plan, so the more you can understand this and ensure your goals are aligned, the better. As we kick off 2024, it’s time to rethink our SEO strategy. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 140

Strategize Launch Start-ups Engineering 140

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Why we care. What Google is saying.

Launch 127

Launch Campaign Education Process 127

Salesforce

MAY 14, 2024

This letter typically includes new plan structures and goals, payout schedules, equity compensation, termination clauses, and more. Sales commission plans change to reflect shifting business priorities, unstable market conditions, new product releases, and more. What you’ll learn: What is a change of commission letter?

Commission 52

Commission Quota Represent Legal 52

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. Performance. Before introducing even more tech into your stack, you must know what you’re working with.

Objectives and Key Results 129

Objectives and Key Results Strategize Government Technology 129

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? 4 real steps you need to take ASAP to start planning. Tracking performance is changing. An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party cookies. Targeting is changing.

GTM 98

GTM CRM Campaign Conversion 98

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 114

Strategize Strategic planning Technology Technology 114

Partners in Excellence

MAY 15, 2024

I suspect it’s trite to say, every leader wants to create a high performance organization or that people want to be part of high performing organizations. But what does it mean to be a high performing organization? In selling, is high performance “hitting our numbers?” Is it about our personal success?

GTM 68

GTM Quota Technology Technology 68

Search Engine Land

APRIL 5, 2024

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry.

Drivers/motivators 124

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 124

Salesforce

FEBRUARY 16, 2024

Reward performance: Commissions are directly tied to sales results, so they reward high performers. Even though it’s harder to sell, reps still need to hit their numbers. And in this ultra-competitive environment, morale can quickly take a dive. That’s where sales commission comes into play.

Commission 104

Commission Territory Quota Drivers/motivators 104

Search Engine Land

MAY 16, 2024

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. However, with countless moving parts and multiple teams involved, having an organized plan is essential for a smooth transition. To nail it, you need a rock-solid plan and a dedication to doing things right.

Objectives and Key Results 61

Objectives and Key Results User Experience Launch Engineering 61

Search Engine Land

DECEMBER 1, 2023

Refresh and update existing content Revisit your top-performing content from prior years and refresh or rewrite it with current information, new keywords and relevant links. The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies.

E-commerce 132

E-commerce Click Through Rate Strategic planning Pitch 132

Partners in Excellence

MAY 6, 2021

He asked me a fascinating question, “Why don’t managers have a development plan or roadmap for developing the capabilities and performance of their people?” Very few managers sit down with their people and develop a plan to help them learn, grow, and contribute at higher levels.

Territory 164

Territory Growth Pipeline Process 164

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Neglecting to create a migration plan Like any major project, migrating to a new platform requires a well-thought-out execution plan. Map out technical and content requirements.

CTR 122

CTR UX User Experience Engineering 122

Martech

APRIL 5, 2024

If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies. Exporting your data.

Service 113

Service Campaign Follow-up Start-ups 113

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective.

Process 115

Process Campaign Strategize Gaming 115

Search Engine Land

APRIL 23, 2024

Monitor and analyze: Continuously monitor your website’s performance using analytics tools. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am trained with Search Engine Land content.

User Experience 95

User Experience Clients Consult Engineering 95

Force Management

FEBRUARY 28, 2024

Every organization has its top performers, and usually others within the ranks hold the potential to become elite. Raise up your entire customer-facing organization with a plan for identifying and developing the characteristics within individuals and teams that help elevate your organization to greater heights.

Growth 107

Growth Customers Sales 107

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Other concerns included integrating current systems (35%) and ensuring ROI (30%).

Technology 93

Technology Technology Campaign Education 93

Search Engine Land

SEPTEMBER 20, 2023

Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. Turn keywords into URLs with LOWER and SUBSTITUTE functions Let’s start by adding some new content to your content plan. SEO involves constantly creating and optimizing content for your website.

Start-ups 141

Start-ups Engineering Conversion Meeting 141

Partners in Excellence

AUGUST 1, 2022

As leaders, a key element of our job is to maximize the performance of each person on our team. We do this through hiring the right people, training, giving them tools/processes/programs/systems to help them perform, providing the right support, eliminating barriers to their performance, and constantly coaching/developing them.

Quota 104

Quota CRM Promote Growth 104

Martech

MARCH 4, 2024

You’ll want to think about structuring your department differently and determining which skills you want to automate and which only humans can perform. Plan with agility Planning anything too far ahead will be a waste of time because as fast as you can put together an annual plan, it will be irrelevant.

Technology 121

Technology Technology Launch Product 121

Salesforce

SEPTEMBER 28, 2023

It comes down to regular examination of resources, performance, and potential. Create sales plans that save reps time and maximize sales impact Get your targets, budget, and headcount aligned with just a few clicks so you can sell more efficiently. It’s kind of like a poorly planned race. Why are sales targets important?

Quota 116

Quota Territory Pipeline Sales 116

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. The 13-page guide includes tips and recommendations for: Account structure.

Campaign 119

Campaign Start-ups Growth Conversion 119

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. This includes: App Offline Shops And more Performance Comparison benefits. Performance Comparison in action.

Launch 106

Launch Customers Campaign User Experience 106

Partners in Excellence

APRIL 15, 2024

Preface : Barry Trailer has been a leader in researching/surveying sales performance and providing deep insights into that performance. I then spent another 4 years in the private sector selling engineering and planning services (see Why Will Buyers Create Their Own Distinction? That’s why I’m interested in Sales!”

Sell 121

Sell Retail Commission Engineering 121

Search Engine Land

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Reach plans to leverage Mantis, a brand safety and contextual advertising tool for publishers, to ensure that ads are shown next to content users are interested in. Why we care.

Process 113

Process Customers Sales 113

Search Engine Land

FEBRUARY 14, 2024

Google cautioned that neglecting to adhere to this policy could adversely affect ad campaign performance, impacting both reach and return on investment Why we care. For instance, if users decline consent, Consent Mode helps clear up uncertainties in the consumer journey, providing a full performance overview. What is a certified CMP?

Campaign 131

Campaign Engineering Process 131

Search Engine Land

NOVEMBER 22, 2023

Snapchat has started testing an ad-free paid subscription plan in Australia. Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI. Annual plan : By signing up to a 12-month subscription, users pay $US2.73

Strategize 114

Strategize Consult Campaign Engineering 114