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The impact of martech on company value

Martech

Strategic martech investments Outperformers benefit, but low performers need to address foundational issues first. Outperforming pharmaceutical companies use CRM as strategic martech investments. The many country-specific legal constraints force pharmaceutical companies to use CRM in a very sophisticated way or else fail.

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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

These categories are leveraging digital video for specific strategic advantages: CPG brands’ spending is fueled by retail media networks and retail media data, a strategic push to diversify their video presence beyond social and online video, and the expansion of broadcasters’ CTV offerings.

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When Is “Making Big Bets” a Really Bad Idea

The Advantexe Advisor

Because five out of the last six business acumen programs I have delivered for clients across various industries, including pharmaceuticals, high tech, chemicals, and consumer products, have requested that I develop business simulations to help participants learn about the processes and best practices of making big bets.

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5 Reasons Why Big Pharma Spinouts are Good

The Advantexe Advisor

As the dust settles on J&J’s recent separation of their fast-moving consumer healthcare products business, there is increased momentum and pressure for other big pharmaceutical companies to re-think their business portfolios.

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MarTech’s digital transformation experts to follow

Martech

It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. Tim Crawford Tim is CIO strategic advisor at AVOA, an executive coach and a frequently-quoted source on digital transformation. Digital transformation can mean many things to marketers and organizations.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) The ones who just post… anything and everything.

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When it comes to marketing technology, ends come before means

Martech

Denise Campbell, the company’s head of consumer marketing, said that from the beginning the company has been acquiring technology based on its strategic goals. That helped them determine where they needed to start from in order to maintain their competitive advantage as a marketing company.