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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 84
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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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3 Lead Generation Stages You Should Follow For Success

ClickFunnels

For example: Here’s a UX designer customer persona: Use this customer persona to guide your lead generation campaign. UX designers that work at Fortune 500 companies). This is your opportunity to make your pitch! A customer persona is a fictional character that represents your dream customer.

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce

For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. UX design for generative AI involves creating interfaces and interactions that enable users to interact with and provide input to the generative AI system.

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How to Build a User Research Culture

ConversionXL

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

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The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Hubspot

Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs. You can even include specific topics you don't want to cover, which will filter out unfit pitches. Image courtesy of Wetheparents.org.

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Braindates Are Open for SaaStr Europa: Meet Your Mentors

SaaStr

Creating and Scaling a Product Team Across Product Management, UX, Development, & QA at Every Stage of Growth with Wazoku’s Chief Strategy & Product Officer & Co-founder Rosemarie Diegnan. SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring’s VP Product Kurt Smith.

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