Martech

FEBRUARY 14, 2024

AI rides to the rescue Identity resolution platforms manage the process and maintain databases (aka identity graphs) of persistent individual and/or household profiles based on multiple first-, second- and third-party data sources. The post How AI is making identity resolution platforms more effective appeared first on MarTech.

Technology 105

Technology Technology Networking Process 105

Martech

DECEMBER 26, 2023

Dig deeper: Salesforce updates Einstein 1 Platform with unified business data Translating in-person experiences virtually Whether using improved AI-powered chatbots, or delivering more informed experiences fueled by customer data, brands will provide more quality customer interactions traditionally associated with high-end retail.

Customers 141

Customers Retail GTM Trust 141

Search Engine Land

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver better experiences and ultimately get people to convert. But it’s not only about connecting the data.

Government 102

Government Campaign Follow-up Conversion 102

Search Engine Land

SEPTEMBER 19, 2023

At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. Revolutionize conversations using AI with human-level accuracy CallRail’s Conversation Intelligence continues to increase reliability and accuracy, now delivering automated transcripts that rival human quality.

Clients 123

Clients Conversion Click Through Rate Campaign 123

Search Engine Land

SEPTEMBER 8, 2023

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. What has Insider Intelligence said? Influencer ad spend is accelerating faster than investment in traditional adverts.

Campaign 133

Campaign Engineering Up-sell Sell 133

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. Create intelligent campaigns. Automatic campaign optimization. Lead and account scoring/prioritization.

Campaign 119

Campaign Consult Prospecting Technology 119

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts.

GTM 81

GTM Customers CRM Go To Market 81

Martech

FEBRUARY 13, 2024

The influencer marketing platform Influential measured positive sentiment for the Super Bowl’s participating brands and celebrities and found that the most positive vibes came from Oreo’s “Twist on it” ad. Image: Influential Market Intelligence. B2B brands like Salesforce also listen closely to social media.) How has it been for you?

Gambling 120

Gambling Entertainment Gaming Campaign 120

Salesforce

SEPTEMBER 26, 2023

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Einstein 1 Platform — A trusted AI platform for customer companies, Einstein 1 Platform is driving productivity and trusted customer experiences powered by Data + AI + CRM.

Trust 122

Trust CRM Drivers/motivators Start-ups 122

Search Engine Land

SEPTEMBER 20, 2023

We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData. Email is an integral part of our personal and professional lives.

Engineering 122

Engineering Campaign Presentation Customers 122

SalesLoft

APRIL 12, 2024

Enter the Revenue Orchestration Platform. So what sets a Revenue Orchestration Platform (ROP) apart from all the other tools vying for space in your tech stack? In this post, we’ll define revenue orchestration and outline some of the benefits of using a Revenue Orchestration Platform. What is a Revenue Orchestration Platform?

B2B 69

B2B Technology Technology CRM 69

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Campaign 144

Campaign B2B Technology Technology 144

Search Engine Land

MARCH 4, 2024

Walled gardens : Google, Facebook, Amazon, and similar platforms maintain their own data ecosystems, sometimes called walled gardens. Leverage search intelligence : With the elimination of cookies, Google will become even more of a walled garden. At Adthena, we collect observed data directly from search engine results pages.

Territory 116

Territory Market share Legal Strategize 116

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. The digital world thrives on content.

Technology 115

Technology Technology Engineering Strategize 115

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 By following the best in the business. million monthly views.

CRM 87

CRM B2B Follow-up Consult 87

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. My work on an AI-driven education platform showcased this capability.

Entertainment 92

Entertainment Gaming Education Technology 92

Martech

FEBRUARY 8, 2024

10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. Intelligent Summaries generates summaries of customer interactions, profiles and more, that can be used across the company’s technology stack.

Technology 80

Technology Technology Campaign Education 80

Search Engine Land

JANUARY 2, 2024

If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. In the past year, the cost of ads on the Microsoft-owned platform has surged by as much as 30% in some cases, reports the Financial Times. .” Ad prices soar. How ad prices are calculated.

Price 122

Price Campaign B2B Engineering 122

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. billion consumer profiles and trillions of digital actions as well as the assets in Publicis’s existing AI platform Marcel.

Launch 86

Launch Consult Gaming Clients 86

Martech

MARCH 7, 2024

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks.

User Experience 100

User Experience Promote Trust CRM 100

Martech

APRIL 11, 2024

Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. have partnered to merge EXL’s deep data, AI and industry expertise with Quilt.AI’s AI-powered platform which uses big data to find human insights and cultural understanding. EXL and Quilt.AI

Technology 94

Technology Technology Campaign Promote 94

Martech

SEPTEMBER 20, 2023

We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData. Email is an integral part of our personal and professional lives.

Campaign 100

Campaign Presentation Customers Sales 100

Martech

APRIL 19, 2023

Decision intelligence is a framework that bridges the gap between insights and decisions. What is decision intelligence? Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. Strategic intelligence. Calculated decisions.

Strategize 114

Strategize GTM Healthcare Strategic planning 114

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver better experiences and ultimately get people to convert. But it’s not only about connecting the data.

Government 66

Government Campaign Customers Follow-up 66

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Proposal Writing 114

Proposal Writing Gaming Technology Technology 114

Salesforce

FEBRUARY 26, 2024

And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform.

Government 90

Government Represent Presentation Prospecting 90

Martech

MARCH 21, 2024

Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. CommentBuddy.ai’s Chrome Extension generates contextually relevant comments across multiple platforms.

Campaign 61

Campaign Drivers/motivators Service Product 61

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

Launch 103

Launch Pitch Campaign Presentation 103

Search Engine Land

SEPTEMBER 20, 2023

You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions. Why we care. How it works.

Launch 122

Launch Product Campaign Represent 122

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Seedtag has added a generative AI capability to Liz, the company’s contextual AI platform.

Product 79

Product Campaign Engineering Launch 79

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customers 90

Customers Campaign Process Technology 90

Martech

MARCH 17, 2023

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. Dig deeper: Why we care about data clean rooms Data and intelligence tools. Amazon Marketing Cloud.

Campaign 90

Campaign Process 90

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Why we care.

Prospecting 93

Prospecting Process Customers Sales 93

Martech

OCTOBER 4, 2023

AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey. Data and personalization: Brands need to create a highly personalized experience for their customers. It can optimize content and assist with the creation of digital strategies.

Campaign 136

Campaign Technology Technology Growth 136

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Salsify PXM OpenAI Accelerator is part of the company’s commerce experience platform.

Technology 98

Technology Technology CRM Engineering 98

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. ” Get MarTech!

Technology 90

Technology Technology Campaign Launch 90

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. Get MarTech!

Healthcare 101

Healthcare Product Launch Technology 101