Search Engine Land

SEPTEMBER 1, 2023

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. By adopting the strategies below, you can help preserve your decision-making capability for things that matter. What outfit should you wear?

Start-ups 140

Start-ups Technique Strategize Gaming 140

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. Where did all these projects come from?

X-functional 117

X-functional Territory Launch Follow-up 117

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 94

Gaming Networking Campaign Angle 94

Partners in Excellence

JULY 21, 2020

We measure ourselves based on quota attainment. Related Posts: "Playing The Game," Measuring The Right Things,… Does Quota Matter? We are focused on hitting our numbers–our performance, often our compensation is based on whether we are hitting our numbers. What can we do to get them to buy?”

Customers 105

Customers Quota Gaming Conversion 105

Martech

JANUARY 13, 2022

“If you think about the internet right now, it’s made up of a collection of servers and websites and different platforms and apps, but it’s all in the same sphere. Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but they’re not yet connected.

Gaming 116

Gaming Consult Engineering Clients 116

Martech

DECEMBER 29, 2022

Netflix is also expected to crack down on password-sharing soon, so more customers overall will have to pay to play. Think real-time information tied to sporting events, gaming, shopping and more, and across different channels — CTV, social, even certain DOOH (digital out-of-home) environments.”. But how will marketers ride this wave?

Sports 115

Sports Cross-sell Price Entertainment 115

Partners in Excellence

MARCH 6, 2020

Increasingly, there is a tendency to measure our value by activities and our “busyness.” ” Managers set activity metrics, rigorously measuring performance against those metrics. Sales people rush from activity to activity, seldom having the time to meet their goals. Usually, these people keep a very low profile.

Gaming 100

Gaming Quota Meeting Technology 100

ConversionXL

SEPTEMBER 3, 2021

App store optimization (ASO) is about getting your mobile app in front of the right users at the right time. million in the Google Play Store, you need the best possible strategy to help your app stand out. . Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value.

UX 121

UX X-functional A/B testing Follow-up 121

Martech

AUGUST 11, 2021

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Fig #1: Critical metrics measured and capabilities made possible with social media monitoring. Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time.

Angle 134

Angle Drivers/motivators Niche Gaming 134

Martech

OCTOBER 13, 2022

Sometimes it’s really hard to isolate one thing and figure out its performance,” said Peterson. Marketers can bridge the divide with analysts by looking at year-to-year comparisons or by measuring campaign performance together. Marketers and data analysts see the world in very different ways.

Sports 99

Sports Gaming Campaign Retail 99

SaaStr

AUGUST 6, 2021

The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. . Julie finds ways to amplify the happy customer voices and to harness them to brilliantly drive more sales.

Product 107

Product Drivers/motivators B2C Growth 107

SaaStr

DECEMBER 5, 2023

The one thing founders don’t do early enough is scope, engage, and nurture all stakeholders involved, not just the economic buyer or technical champion but the broader organization. Let’s look at the why, the when, and a warning. We’ve already mentioned the why. People start with the push to go upmarket vs. being pulled upmarket.

GTM 74

GTM Cross-sell Government Legal 74

Salesforce

APRIL 25, 2024

It takes well-trained agents with the right customer service skills. Your support team has an important role to play in customer retention – and therefore revenue. What’s more, 75% of customers forgave a company’s mistakes after receiving excellent customer service. Get the free report What is good customer service?

Service 52

Service Customers E-commerce CRM 52

Heinz Marketing

JANUARY 24, 2024

How Big Data Enhances CRM The synergy of CRM and big data is a game-changer – it turns every customer interaction into an opportunity for insight, making every touchpoint a source of valuable data that can inform and enhance every aspect of the customer relationship. Big data plays a pivotal role in providing a 360-degree view of customers.

CRM 110

CRM Customer Relationship Management Technique Technology 110

Heinz Marketing

MAY 18, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Pipeline 128

Pipeline Sales B2B Sports 128

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. Getting it right means more conversions and ultimately, a more satisfied customer base.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

MARCH 17, 2022

At Salesforce, our customer success experts have witnessed nearly every possible customer scenario play out. It measures areas like licenses, usage, account maturity, and support cases, and aggregates them into a customer “health” overview. And even worse – into the arms of a competitor.

Customers 98

Customers Government Strategize Trust 98

Search Engine Land

MARCH 15, 2023

Because it didn’t rely on cookies and used an event-based data model for measurement. Because it didn’t rely on cookies and used an event-based data model for measurement. This measurement methodology is quickly becoming obsolete.” That’s 106 days from today.)

Launch 94

Launch Engineering Gaming Territory 94

Hubspot

JANUARY 29, 2024

The Bad Advice “Sales is a numbers game, above all else. The Right Advice Sales is an inherently personal practice, so naturally, prospects are going to be most receptive to communication that has some kind of personal touch. The high power, low empathy approach that the mindset entails doesn’t really play with the modern buyer.

Objectives and Key Results 59

Objectives and Key Results Territory Sales Entertainment 59

Sales Hacker

JULY 25, 2022

Here’s the thing about driving a car — and about running a sales org: Bumps in the road are inevitable. With that information front and center, you and your people are well equipped to take the right next steps more efficiently—without spending hours pulling reports yourself. Your revenue organization works in the same way.

Engineering 99

Engineering Objectives and Key Results Cross-sell Pipeline 99

Highspot

JANUARY 2, 2023

It involves connecting sellers to relevant content, training them for repeatable wins, and measuring all against bottom-line results. There are five primary pillars you want to evaluate: Content = Sales enablement must ensure quality content is created and easy for sales reps to find, use, and customize that right content at the right time.

Sales 75

Sales Quota Cross-sell Pitch 75

ConversionXL

OCTOBER 4, 2022

Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress.

Referrals 129

Referrals Retail Growth Cross-sell 129

PandaDoc

OCTOBER 30, 2023

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. It’s one reason that interoffice sales games have become a go-to strategy in most major organizations. People love to play games. Let’s jump in!

Process 52

Process Objectives and Key Results Gaming Sales 52

Salesforce

AUGUST 31, 2021

I was hyper-focused on highlighting how brands that get this right are rewarded both financially and through customer loyalty,” Bova said. It was customer-first without any association to the employees delivering those experiences – one might even say, at the expense of all other things.”. In fact, they are inextricably linked.

Growth 98

Growth Customers Drivers/motivators Manufacturing 98

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

APRIL 18, 2023

The Looker Studio dashboard has been a game-changer for my team, and I’d like to teach others how to build their own. You can also do a breakout looking at how SEO is compared to other marketing channels (paid and direct, but you can also split out things like PR if it lives separately). vs. international), etc. to acquisition.

CTR 98

CTR Construction Clients Contract 98

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Why YouTube analytics is critical for measuring content and paid ad performance. Done right, YouTube ads are a profitable endeavor.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Sales Pop!

SEPTEMBER 17, 2023

It’s our selling human nature at play. But as you squint to see that elusive game-changer in the light at the end of the tunnel, pay attention to the flashing lights in the overhead sign. For certain, other things will be neglected. Things like your clients, who depend on you as the year wanes. Proceed with caution.

Drivers/motivators 69

Drivers/motivators Commission Clients Up-sell 69

Partners in Excellence

OCTOBER 19, 2022

Measuring a sales person’s CRM utilization is absolutely meaningless. But I’m not going to measure it. But measuring utilization is too easily gamed and distracts from the real value of CRM. But measuring utilization is too easily gamed and distracts from the real value of CRM.

Territory 48

Territory High impact CRM Pipeline 48

Lead Fuze

OCTOBER 11, 2023

That’s where AI marketing automation comes into play. In the grand scheme of things though, while it might seem overwhelming initially considering integrating such technology into existing strategies – remember: Rome wasn’t built overnight either. You see, AI isn’t just for sci-fi movies anymore.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Consolidation is the name of the game with Performance Max. Here’s everything you need to know about Google’s Performance Max campaign so that you can keep those needles moving in the right direction. Let me give you an example.

Campaign 141

Campaign Retail Lead generation Pharmaceutical 141

Search Engine Land

NOVEMBER 28, 2022

When is the right time to fire your content marketing agency? You should have set goals, staked out KPIs ( key performance indicators ) to measure, and strategized about tracking them. The important thing is whether you learn not to repeat them. You hired your content marketing agency in good faith. Everyone makes mistakes.

Teamwork 94

Teamwork Click Through Rate Technique Gaming 94

Lead Fuze

DECEMBER 15, 2023

Ever thought about the magic behind successful companies like Google, Apple, or Amazon? Sure, they’ve got innovative products and stellar marketing. But dig a little deeper and you’ll find their secret weapon – an unbeatable team of talent! That’s the power of having an effective hiring strategy. Curious about how it works?

Referrals 52

Referrals Objectives and Key Results Niche Strategize 52

Lead Fuze

SEPTEMBER 2, 2023

Unfortunately, many marketers stumble when it comes to measuring lead quality because they don’t consider it early enough in their sales funnel. To sidestep this trap, understanding how to measure lead quality effectively is paramount. How do you define quality lead? behavioral data (what actions has the prospect taken so far?),

Objectives and Key Results 52

Objectives and Key Results Lead generation Prospecting Drivers/motivators 52

Partners in Excellence

OCTOBER 25, 2018

Too often, we focus on the wrong things as we put activity metrics in place. Activity metrics receive huge attention, but are the most easily gamed things we can do in selling. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. But we refine these further.

Gaming 92

Gaming Quota Prospecting Conversion 92

Highspot

JANUARY 2, 2023

It involves connecting sellers to relevant content, training them for repeatable wins, and measuring all against bottom-line results. There are five primary pillars you want to evaluate: Content = Sales enablement must ensure quality content is created and easy for sales reps to find, use, and customize that right content at the right time.

Sales 52

Sales Quota Cross-sell Pitch 52

Salesforce

FEBRUARY 19, 2024

As a coach, it’s thrilling to see your game plan executed to perfection on the field. Too simple, and you might not be ready when things go awry. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What are sales plays?

Objectives and Key Results 59

Objectives and Key Results Technique CRM Follow-up 59