Martech

AUGUST 19, 2024

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Flexibility in content delivery: A headless CMS separates the content management from the presentation layer. Processing.

Territory 112

Territory Technology Technology Presentation 112

Sales Gravy

NOVEMBER 7, 2024

The staffing industry presents unique challenges, as selling intangible services such as staffing solutions requires resilience and the ability to manage client skepticism. Trust in the sales process and discipline in following proven methods are critical factors for long-term success in sales, especially for those new to the field. .

Cold Call 102

Cold Call Clients Trust Drivers/motivators 102

Closing Bigger

NOVEMBER 3, 2024

Whether it’s a sales call, candidate interview, partner discussion, or planning session, you can configure it to align with your processes. The post Excerpt from AI Keynote, “Amplifying Your MSP Growth with AI,” presented at ChannelNext West. appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Presentation 52

Presentation Growth CRM Meeting 52

Martech

AUGUST 1, 2024

The big learning The big “aha” moment came from mapping the actual purchase process. The key insight was understanding who was involved in the buying process and when. For example, based on their personality type, influencers appeared at the front end of the process but then faded away. Processing.

Customers 122

Customers Construction Presentation Trust 122

Martech

SEPTEMBER 5, 2024

Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Demos: See the software in action, usually with a product specialist and a seller present. Processing. Free trials: Users try the software for a limited number of days.

B2B 128

B2B Non-Profits CTR Click Through Rate 128

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. This AI-powered chat assistant utilizes natural language processing to provide quick answers and perform tasks like posting orders to QuickBooks.

E-commerce 122

E-commerce Objectives and Key Results Hospitality Strategic planning 122

Search Engine Land

OCTOBER 1, 2024

In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se. It’s a lot to process. They wouldn’t use their bot to render it.

Presentation 109

Presentation Launch Campaign Start-ups 109

Martech

SEPTEMBER 26, 2024

Go here to see the entire presentation. Processing. “As long as everyone has a common understanding of the objectives, and that open line of communication, I’ve found that to be important.” Registration is free. Email: Business email address Sign me up!

Government 111

Government Drivers/motivators Consult Trust 111

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

AUGUST 23, 2024

Recruit : “I want a quick and efficient recruitment process.” What are the touchpoints and the process? Who or which groups within the company are involved in the process? Engaged employees are more present, productive and attuned to customer needs, improving customer interactions and satisfaction. Processing.

Customers 124

Customers Drivers/motivators Teamwork Retail 124

Search Engine Land

AUGUST 15, 2024

AI generates text using machine learning (ML), natural language processing (NLP) and natural language generation (NLG). The process goes something like this: Massive datasets consisting of text from books, articles, websites and more are collected. This is the foundation that makes NLP and NLG possible. What is plagiarism?

Government 103

Government Closing Process Engineering 103

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Make the call to action prominent and aligned with the user’s journey, guiding them toward the next step in your sales process. Processing.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Martech

JULY 11, 2024

For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. New platforms can offer seamless, intuitive CRM integrations, contrasting sharply with the cumbersome processes of legacy systems. This ensures a strong compliance foundation, simplifying the evaluation process.

A/B testing 104

A/B testing Niche CRM Price 104

Search Engine Land

JULY 11, 2024

Business email address Subscribe Processing. Data presented within a narrative framework can more effectively capture and hold attention than just numbers and statistics. By incorporating well-designed visuals, you can present your data more effectively, making it more impactful. Don’t forget to promote your research.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Sales Gravy

OCTOBER 10, 2024

The Importance of Micro Commitments: Gaining micro commitments—small agreements to follow up or have another meeting—throughout the sales process can reduce the likelihood of being ghosted. You can do this by using traditional methods, such as handwritten notes, to stand out and stay connected, along with maintaining a presence on LinkedIn.

Gaming 95

Gaming Cold Call Hospitality Commission 95

Martech

JULY 29, 2024

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This can give marketers an advantage as they are closer to marketing processes and data collection channels. This understanding is less technical and more business-related (i.e.,

Technology 122

Technology Technology Strategize Lead generation 122

Sales Pop!

NOVEMBER 1, 2024

Here’s a breakdown of the process: Data Collection and Behavioral Analysis AI algorithms monitor multiple data points, such as: Listening history Skip rates User interactions (e.g., Incorporate Natural Language Processing (NLP) Keywords: Algorithms now understand synonyms and contextual relevance.

Niche 246

Niche CTR Click Through Rate Sales 246

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. Processing. Social proof Probably the most common these days, this concept can enhance trust and credibility. Email: Business email address Sign me up!

Drivers/motivators 128

Drivers/motivators Technique Price Trust 128

Martech

JULY 22, 2024

is a mantra I frequently use during presentations and keynote addresses. Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. Processing. The result?

Campaign 124

Campaign Manufacturing Technique Presentation 124

Martech

JULY 30, 2024

These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them. GEO crafts content to be easily parsed and utilized by AI, including structured data and formats friendly to natural language processing. Processing.

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Martech

SEPTEMBER 10, 2024

Michael King of IPullRank presented in a recent SMX conference how it would take 17 years to collect the data Google get in 13 months. Processing. Advertisers and publishers don’t truly have free choice. Research shows the majority of digital ad spend flows through Google’s ad tech stack , limiting choices. Between the lines.

Retail 117

Retail Presentation Networking Growth 117

Martech

SEPTEMBER 4, 2024

We first were made aware of this update from David Vargas’s LinkedIn : The bottom line: As Google Ads expands its capabilities, this feature presents a valuable opportunity for app marketers to leverage event-driven promotions, potentially driving higher engagement and conversions during peak periods. Processing.

Campaign 126

Campaign Promote Launch Gaming 126

Martech

AUGUST 6, 2024

This ruling … presents an opportunity for privacy-first engines (like DuckDuckGo and Brave) to go on the offensive to gain traction, potentially becoming the default options on devices or platforms.” Processing. Are you getting the most from your stack?

Non-Profits 135

Non-Profits Engineering Price Market share 135

Search Engine Land

AUGUST 2, 2024

It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge. Processing. Regular, transparent communication helps clients feel informed and involved in the process.

Clients 82

Clients Strategic planning Trust Presentation 82

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Austin succeeded because by building on existing strengths while pivoting towards a new identity.

Territory 118

Territory Transportation Electricity Government 118

Salesforce

AUGUST 6, 2024

Previously, segmentation using legacy systems could be a weekslong process, with marketing teams relying on tech teams for an audience breakdown. Generative AI for sales , when integrated into CRM, can speed up and personalize the sales process for Sandstone in a number of ways. Sandstone is one. Check out their full analysis here.)

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Search Engine Land

JULY 23, 2024

Processing. However, AI requires significant processing power. Data sensitivity in AI performance: Experiments have shown that AI’s effectiveness in SEO varies significantly based on the data it processes. It presents an opportunity for us to refine our skills and adapt our strategies. Are we safe? Is AI limited?

Non-Profits 108

Non-Profits Technology Technology Government 108

Search Engine Land

SEPTEMBER 12, 2024

Search is about to become more conversational SearchGPT’s natural language processing capabilities allow for more nuanced, dialogue-like interactions. Due to its conversational nature, users are expected to ask a broader range of questions, which presents marketers with opportunities to create highly targeted content.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

Search Engine Land

AUGUST 6, 2024

“Google will appeal (and they said they will in their comically bad statement about the ruling) and that will be a slow process. As the legal process continues and potential remedies are considered, many in the industry are watching closely to see how this decision might reshape the future of search and digital advertising.

Legal 119

Legal Advertising/ Marketing Engineering Market share 119

Search Engine Land

SEPTEMBER 20, 2024

What follows are three scripts taken from my latest SMX Advanced presentation. Processing. And if you are already convinced it is true, then this is your lucky day because we’ve got some interesting scripts to help prevent Performance Max from wasting your money. Business email address Sign me up!

Non-Profits 81

Non-Profits Campaign Conversion Networking 81

Martech

AUGUST 28, 2024

Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. Processing. There’s also a spreadsheet view. Calendar view. Spreadsheet view. The conversational interface allows users to question details across campaigns.

Campaign 122

Campaign Territory Conversion Presentation 122

Martech

SEPTEMBER 30, 2024

Processing. The tech industry argued that the bill would drive companies from the state, although Elon Musk, in the AI business himself through xAI, had said he supported the bill. Right now, it feels like AI innovation is less likely to be curbed by regulators than by shortages in the electricity needed to power it.

Electricity 67

Electricity Territory Government Presentation 67

Martech

AUGUST 12, 2024

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. Processing. Are you getting the most from your stack?

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Search Engine Land

AUGUST 20, 2024

Go for objectivity over quick sales I love teaching clients that presenting opposing or alternate viewpoints is great for rankings. Processing. Including all relevant keywords in your content. There’s also a bigger opportunity to expand E-E-A-T off of Google, which I’ll discuss in a minute. Get the newsletter search marketers rely on.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

OCTOBER 8, 2024

Process Here is the prompt-and-response process that we used to create the copy for the variant email: Prompt 1: We ask Chad to familiarize himself with Bryan Eisenberg’s Four Buyer Modalities. Response: Chad presents updated copy. Take the time to get it right The process I outlined here uses higher-level genAI.

A/B testing 132

A/B testing Drivers/motivators Campaign Clients 132

Search Engine Land

AUGUST 14, 2024

Sales process. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. Lead qualification and engagement process The real work of a lead gen business begins when a lead hits your CRM. Do we even have a sales process?

CRM 116

CRM Campaign Niche Negotiate 116

Veloxy

OCTOBER 22, 2024

Data-Driven Precision to the Sales Process AI completely changes the game. With tools like Veloxy, AI automatically logs activities, such as: Calls and emails Analyzes the data Presents you with intelligent recommendations The best part? Yes, it saves time, but it also adds precision to every step of the process.

Prospecting 130

Prospecting Technique Pipeline Sales 130