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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? To help us through this mindset shift, I present the five stages of grief email inbox edition.

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Google Ads rolls out new promotions feature for App campaigns

Search Engine Land

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

We were alerted to this update from Thomas Eccel’s LinkedIn: Promotions feature tested in App Campaigns Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. First seen. Keep an eye out for this feature as it rolls out more broadly.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Go for objectivity over quick sales I love teaching clients that presenting opposing or alternate viewpoints is great for rankings. AI Overviews (they’re sticking around, after all).

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How to harness the power of data gathering for SEO

Search Engine Land

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Data presented within a narrative framework can more effectively capture and hold attention than just numbers and statistics. Don’t forget to promote your research. Share via social media and email marketing.

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Google tests more noticeable ad labels in search results

Search Engine Land

The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” Google is experimenting with a new way to make ads more distinguishable in its search results. What it looks like. Bottom line.

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