Martech

JUNE 11, 2025

Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention. Let’s also acknowledge that marketers already influence and create much of the customer experience.

Pipeline

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Include self-service features that encourage users to adapt at their own pace.

Product

Sales Pop!

NOVEMBER 10, 2024

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. That’s why, in this article, we’ll break down how a user-centric design approach can help your ecommerce business thrive in the long run. Ditch unnecessary clicks.

Angle

Highspot

OCTOBER 14, 2024

If they spend more time on administrative tasks than selling, it’s a sign that responsibilities, technology, and processes may need a closer look. You might also notice that reps spend a lot of time on manual data entry, transferring information between systems rather than focusing on selling.

Teamwork

Martech

FEBRUARY 18, 2025

Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. The solution is “un-marketing.”

Trust

SaaStr

JULY 31, 2025

All prices split-adjusted and current as of June 2025. Salesforce: +9,296% (Marc Benioff – Founder) IPO Date: June 2004 | Split-Adjusted IPO Price: $2.75 | Current: $258 The numbers are so staggering they require a double-take. Source: SaaStr.ai. The Elite Ten: Returns That Redefined Possible 1.

E-commerce

SaaStr

JUNE 10, 2025

Anyone claiming otherwise is selling you something. Vibe Coding today doesn’t produce an enterprise-grade, secure, durable B2B product with thousands of functioning workflows overnight. Not really. But here’s what it absolutely does: We can now build all the routine features in B2B software in far less than half the time.

B2B

Understanding the Sales Force

NOVEMBER 17, 2024

Both were 1″Bromine tablets for Hot Tubs, they were the essentially the same price, they both claimed to be long-lasting, odor-free, and provided excellent water clarity and cleanliness. I purchased the recognizable brand name, Clorox, and had an awful user experience with these Bromine tablets for 76 cents/oz.

Trust

Salesforce

APRIL 17, 2025

Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. You can build agents to automate account analysis for your sales team, along with a full range of tasks to help them sell more, faster.

Objectives and Key Results

Salesforce

APRIL 16, 2025

Consider user experience and adoption The course, especially if it is all online, should have an intuitive interface that is easy to use and navigate, encouraging rep adoption and minimizing the learning curve. Make an informed decision Read customer reviews and testimonials to gain insights into other users’ experiences.

Technique

Martech

FEBRUARY 12, 2025

Years of consolidation, opaque pricing and systemic barriers to care created a perfect storm of public frustration. This approach demonstrates how companies can signal commitment to a seamless user experience and high-quality care. The solution lies in combining technological innovation with a deeply human-centered approach.

Healthcare

Salesforce

NOVEMBER 4, 2024

No matter if you’re a small or medium-sized business (SMB) or growing fast, you can take it to the next level and start selling online. It serves as a virtual storefront for businesses, with a wider reach and the ability to sell globally, 24 hours a day, seven days a week. It may be time to open up a digital shop.

E-commerce

Salesforce

MAY 28, 2025

Your landing page truly matters while delivering a user experience (UX) that attracts customers. Start selling online with Starter Suite Set up your storefront, engage customers, and drive growth using an all-in-one platform with integrated tools for every step of the journey. How can you improve SMB customer service with AI?

Customers

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. Another credibility tip: Have a pricing page, also linked on the homepage.

User Experience

ConversionXL

MARCH 23, 2012

If you run a SaaS (software as a service) business or only sell one product (with some options), you probably have a dedicated pricing page for the whole thing. Conclusion: make your pricing simple, and the pricing page easy to understand. ” LessMeeting improved conversions after simplifying its pricing.

Price

ConversionXL

MARCH 19, 2013

It should determine the big picture – organizing the content on the site to support the tasks that users want to perform. Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Their goal is to send users somewhere else.

User Experience

ConversionXL

JULY 20, 2016

But if you’re selling expensive watches or clothes? If you’re looking to create the perception of luxury on your site, use lots of white space, keep a low number of products on display, and use fewer colors… And using colors that weren’t too bright correlated with a higher perceived price. Of course, it’s all about context.

User Experience

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. User experience. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial.

Price

Hubspot

JANUARY 21, 2021

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

Price

Sales Pop!

APRIL 7, 2023

With the rise of e-commerce, the shift to the online platform from brick-and-mortar stores has transformed selling styles. Today, aside from physical products, you can sell your story and creativity through online platforms like Audible. Look at their products, pricing, and marketing strategies. What Is Audible?

E-commerce

Hubspot

DECEMBER 2, 2015

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. What does a great pricing page look like?

Price

Sales Pop!

NOVEMBER 10, 2024

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. That’s why, in this article, we’ll break down how a user-centric design approach can help your ecommerce business thrive in the long run. Ditch unnecessary clicks.

Angle

ConversionXL

JULY 3, 2014

He not only changed the look and feel of the stores – getting rid of lucrative JCP private label brands, replacing them with designer inspired ones priced too high for most customers – Johnson instituted a complete overhaul of how the company did business. It was a disaster. Sales collapsed within months of Johnson’s takeover.

Drivers/motivators

ClickFunnels

FEBRUARY 2, 2022

They tend to have one of these two purposes: Improving the user experience. For example: Businesses that sell alcohol often have splash pages where they ask visitors to provide their dates of birth. There’s no doubt that they interfere with user experience. Continue reading…. What Is a Splash Page?

Legal

Veloxy

AUGUST 17, 2022

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. Go here to learn everything you need to know about Salesforce Automation.

Appointment

Hubspot

JANUARY 6, 2020

If you’re trying to optimize your sales process and empower your sales team to achieve better results, the answer lies in frictionless selling. Simply put, frictionless selling is a way of rethinking sales to effectively reduce friction and create more convenient experiences for both buyers and sellers. Stage 3: Transform.

Sell

ConversionXL

FEBRUARY 15, 2018

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. It’s qualitative, and it’s what sells.

Objectives and Key Results

Martech

JULY 18, 2022

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. That sounds obvious, but you’d be surprised how many people don’t really know what their users’ experiences are.). Yet the biggest reason people switch insurers isn’t price.

UX

ConversionXL

NOVEMBER 12, 2018

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? The tagline helps a little, if you notice it at all: “Buy, sell, & trade Bitcoin.” After I’ve entered my email, password, and store name, the segmentation starts: The “Are you already selling?”

UX

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. Better email marketing practices will result in an improved user experience and more effective email strategies.

Government

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Glean AI has rocketed to a $3B valuation by selling AI search to the enterprise. ” #4.

GTM

Search Engine Land

NOVEMBER 29, 2023

During the federal antitrust trial, Dischler testified that Google changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. He claimed that for some queries, the tech giant may have even raised prices by as much as 10%.

Price

ConversionXL

JULY 24, 2014

How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? This article by John Koetsier on VentureBeat , shows how venture capitalists have invested over $160 million so far in 2014 in predictive tools that help marketers understand how to sell better online and off.

Conversion

ConversionXL

MAY 13, 2016

Low-price guarantees. Site navigation and design, according to the research, was as important if not more important than pricing. Not all brands can be entertaining, but if you have a product conducive to impulse purchases (clothing, toys, novelties), then you can most certainly make your user experience more fun.

Sell

Search Engine Land

SEPTEMBER 22, 2023

.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. Why we care.

Price

Sales Hacker

NOVEMBER 16, 2021

Price: From $49 per month with a free trial. It does this by allowing users to use the web to source new contacts, update existing connections, and find account data and signals in real-time. Price: From $50 per month with a free basic account option for testing. Price: From $59 per month with a 30-day money back guarantee.

Lead generation

ConversionXL

SEPTEMBER 19, 2012

So in that moment you are able to sell them more. The time-tested 60×60 rule says that your customers will buy an upsell 60 percent of the time for up to 60% of the original purchase price. Offering something to go with the initial product for a special price is a great way of increasing the average order size.

Price