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“Problem Talking” Is Not “Problem Solving”

Partners in Excellence

As sales people, we build the greatest value for our customers by helping them solve problems. Stated differently, customers value sales people who are problem solvers. However, too often, I encounter sales people who think they are problem solvers, when really they are problem talkers.

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What’s The Problem?

Partners in Excellence

They talked about the features and functions, they talked about the user interface and ease of use, they compared their solutions to competition, they even offered to give me a demo. “I’m sorry,” I said, “I meant, what problems do your solutions solve?” “What work are you referring to?

Start-ups 109
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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. We now have to do the work of accelerating our strategies and tactics to architect a new sales conversation, one that solves the client’s problems with solving their problems.

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The New Sales Conversation

Iannarino

The reason is simple: you have to create the value your clients need to solve a new set of problems than they faced in the past. Legacy approaches were mainly designed to solve the salesperson’s problems, not the client’s problems. The Gist: A new sales conversation is replacing the traditional sales call.

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Anthropology & Sales: How to Cultivate the Human Side of Selling

Veloxy

Focus on a Buyer’s Human Problems 2. When we talk about Anthropology we are not talking about Darwin, Primates, or Archaeology. Focus on a Buyer’s Human Problems So how does a Business Developer apply anthropology in their sales activities? Much has been said and written about the human side of selling.

Sell 246
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The idea is that small talk at the beginning of the conversation would help the salesperson connect with their prospective client , making clients more likely to buy. Discover a Problem. This phase would also include a conversation to make sure the solution fits the client’s problem. Rapport-Building. Our Company.

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13 Door-to-Door Sales Tips for New Salesmen

Veloxy

If it’s cold and raining, people won’t want to stand with their front door open listening to you talk about your product. This can vary significantly depending on how good a salesperson is at their job. Door-to-door sales can be a great way to make money, but it’s not without challenges. The weather is also important here.