Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Processing. This challenge in navigating the late-stage, collaborative buying process might be more acute than many veteran marketers realize.

Technology 81

Technology Technology B2B Drivers/motivators 81

Sales Pop!

DECEMBER 10, 2024

Most notably, though modern technology is especially beneficial for streamlining various workflows, using it in sales can strain the eyes. Given the high costs of vision services, a third of Americans forego getting any issues checked because they dont have the proper insurance. As a result, over 43% of them report worsened eye health.

Angle 226

Angle Education Negotiate Sales 226

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Those who are skeptical of the latest.

Consult 134

Consult Technology Technology Represent 134

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Processing.

Launch 121

Launch Pitch Represent Campaign 121

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Smart home technology is just what homeowners are looking for. It has a two-pronged approach.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. The Frame AI team is expected to join HubSpot and integrate Frame AIs technology directly into Breeze, HubSpots family of AI-powered tools, which works across the CRM. Processing.

Conversion 122

Conversion CRM Technology Technology 122

Martech

DECEMBER 4, 2024

A smooth and hassle-free return process boosts customer satisfaction and loyalty, while a difficult return experience can lead to negative perceptions and lost business. Many brands now use digital technology to simplify returns, yet ensuring customers feel positive about the process remains essential.

Customers 125

Customers Retail Represent Contact 125

Martech

OCTOBER 31, 2024

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. Processing. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology.

Healthcare 111

Healthcare Retail Technology Technology 111

Salesforce

APRIL 10, 2025

The goalposts in customer service are always shifting. As technology advances, what was great yesterday is simply good today. To stay ahead, your service strategy must evolve and thats where agentic AI, specifically Agentforce , can reduce time to value and increase self-service outcomes.

Service 106

Service Cross-sell Appointment Drivers/motivators 106

Martech

OCTOBER 31, 2024

These agents are designed to handle complex sales processes and deliver revenue opportunities quickly. Avina is an AI companion that guides sales reps through the sales process by surfacing key insights and pain points. Processing. D-ID launched a new AI-powered marketing suite. Email: Business email address Sign me up!

X-functional 119

X-functional Launch Trust Technology 119

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 140

Technology Technology Education Follow-up 140

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Industry Depending on your product or service, certain industries will be a better fit than others.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This unified experience helps customers get service whether they’re on mobile, in-store or viewing ads on TV. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 124

Retail Networking Transportation Hospitality 124

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Size of department, tenure of team, access to technology and budget are just some of the factors that can influence maturity. Process performance measures.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

MAY 5, 2025

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. AI will replace X% of customer service jobs by [insert year]. Processing. The most common headline?

Service 109

Service Customers X-functional Contact 109

Salesforce

APRIL 7, 2025

No matter how great your brand is, bad customer service can drive people away faster than you think. A customer might not always notice flawless service. But good service isnt just about being polite or fast. Service AI agents help you achieve this personal touch without extra hassle.

Service 88

Service Growth Customers CRM 88

Martech

AUGUST 6, 2024

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. But there is a firm line between marketing to new and existing customers and customer service for incoming claims.

Promote 122

Promote Trust Service Referrals 122

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Connect functional groups and leverage talent and technology via shared goals and connected data. A/B testing.

Cross-sell 116

Cross-sell Customers UX A/B testing 116

Martech

AUGUST 14, 2024

Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Focus initial optimization efforts on the tools used in your most critical marketing processes. Processing.

Negotiate 120

Negotiate Objectives and Key Results Technology Technology 120

Martech

AUGUST 1, 2024

Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 135

Campaign Launch Gaming Sports 135

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. ” Solutions have included manual review of customer conversations and then pre-deep learning natural language processing models.

Technology 120

Technology Technology Clients Campaign 120

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

AUGUST 1, 2024

Persado’s new genAI technology lets brands create scalable content that engages specific groups. Using streamr’s genAI technology, allows small and medium-sized businesses to reach audiences on Thinking Media’s free, ad-supported streaming TV service, STIRR. Getty Images updated its generative AI services and tools.

Technology 117

Technology Technology Campaign Drivers/motivators 117

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. Among the topics covered in this discussion: 4:59: Examples of AI use cases, in customer service and HR. Processing. 12:29: AI features in martech applications.

Government 134

Government Legal Consult Presentation 134

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

X-functional 119

X-functional Territory Customer Relationship Management CRM 119

Martech

AUGUST 23, 2024

This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. After a few months of strong service, I encountered an issue with the vendor. I soon realized my level of satisfaction with the vendor’s service was dropping.

Customers 126

Customers Drivers/motivators Teamwork Retail 126

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Creative Agencies : Provide design, content creation, and multimedia services. Request a free brainstorm call here.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For marketing technology : NLP and computer vision may help with content classification.

Government 130

Government SQL Technology Technology 130

Martech

AUGUST 14, 2024

“The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. Secondly, these unsubscribe requests should be processed within 48 hours. Processing.

Campaign 126

Campaign Start-ups Follow-up Customers 126

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Processing.

Non-Profits 136

Non-Profits Engineering Price Market share 136

Salesforce

OCTOBER 2, 2024

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. Many small businesses have a small IT team, or none at all.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Processing. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 129

Objectives and Key Results Technology Technology High impact 129

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

DECEMBER 5, 2024

Not only that, they also learn, shop and buy products and services in very similar ways. Up to 65% of the chief information and security officers (CISOs) in the financial services industry also have the same personality type. At the time, we lacked the data and technology to solve this mystery which had existed for years.

B2B 132

B2B Drivers/motivators Campaign Service 132

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. The burden of implementation ABM platforms are often self-service. This process is far from simple.

B2B 132

B2B Contract GTM CRM 132