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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on.

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How to align teams early with a strategic event workshop

Martech

Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime. Processing. The post How to align teams early with a strategic event workshop appeared first on MarTech. The best time to get everyone in the game is right now.

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Why Salespeople Skip the Sales Process (And How It’s Killing Your Revenue)

Understanding the Sales Force

When I wrote Baseline Selling in 2005, only 10% of all salespeople were following a sales process. While 75% of the strongest salespeople are sales process compliant, the number drops to only 6% of the weakest salespeople. The stats represent salespeople who follow a sales process. The sales process is homegrown.

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How marketers can go beyond random acts of AI and why they should

Martech

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. To avoid random acts of AI, decide which processes are most important to your content strategy. Which processes are ripe for efficiency improvements? This results in what I would call “random acts of AI.”

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How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

As an innovative concept, Developer Experience (DX) has gained significant attention in the tech industry, and emphasizes engineers’ efficiency and satisfaction during the product development process.

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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

For example, AI algorithms can process data to determine which parts of a podcast episode have the highest listener retention. The Impact on Sales Enablement and Customer Engagement AI-driven podcasting is not just about creating compelling content—it’s also about using that content strategically for sales enablement.

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Mastering data-driven decision-making in the strategy phase

Martech

However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information. Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve. Join us as we guide leaders in developing a clear, actionable strategy to harness the power of AI for process optimization, automation of knowledge-based tasks, and tangible operational improvements.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.