Salesforce

MARCH 19, 2024

But getting the best results isn’t always easy — especially if you haven’t nailed the fine art and science of crafting a great prompt. If you’re still not getting the results you want from generative AI, follow these six tips to writing better prompts — and get the technology to work for you. The two go hand in hand.

Trust 122

Trust Represent Start-ups Technology 122

SaaStr

APRIL 15, 2024

Dear SaaStr: A Big Tech Co Launched a Competitive Product. In SaaS at least, I’ll give you one metric that is fairly reliable: How many dedicated sales professional do they have, just 100% selling the competitive product? If they’ve just made a “Head of” hire, it’s an experiment, but one that is getting budget.

Launch 111

Launch Product Engineering Sell 111

Salesforce

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. Let’s take a few minutes to explore what this community is, why it’s important, and why so many Serviceblazers get so much out of it. Get the free report What is a Serviceblazer? The answer is yes!

Networking 135

Networking Negotiate Service Contact 135

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 117

Product Government Finance Price 117

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

Product 101

Product Launch CRM Start-ups 101

Martech

MARCH 20, 2024

Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. Descriptive names (e.g., Hybrid names (e.g., Microsoft). Invented names (e.g.,

Strategize 103

Strategize B2B Legal Launch 103

Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. Despite what you may have heard, TM+ models are a no-risk model – the affiliate site pays for the click and gets paid by the brand when the ads lead to conversions.

Retail 138

Retail Price Start-ups Clients 138

Search Engine Land

APRIL 9, 2024

Succeeding with automation starts with human guidance. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Never use AI for the final product Recently, I was hiring for open positions on my team.

CTR 106

CTR Campaign Strategize Gaming 106

Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. Patrick’s Day available now, advertisers can effortlessly update their product images for the upcoming holiday on March 17th. Getting started.

Launch 89

Launch Product Campaign Promote 89

SaaStr

APRIL 19, 2024

SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. So, what does it take to get to a $100M outcome? They go to what’s easiest, which is a product extension.

Engineering 101

Engineering Price Cross-sell Niche 101

Search Engine Land

DECEMBER 26, 2023

The Google March 2023 core update started rolling out March 15, took 13 days to complete, and finished on March 28. The Google August 2023 core update started rolling out August 22, took 16 days to complete, and finished on September 7. The Google October 2023 core update started rolling out Oct.

Niche 137

Niche Launch Engineering Start-ups 137

Salesforce

MARCH 7, 2024

Get inspired today What is email segmentation? Segments can also be broad; for example, all the people who purchased a product through your business’s Instagram site. Getting it right means more conversions and ultimately, a more satisfied customer base. What’s next for email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

SaaStr

MARCH 12, 2024

Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. Let’s find out. #1

Negotiate 91

Negotiate Finance Launch Start-ups 91

Search Engine Land

MARCH 20, 2024

The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. Tuesday, May 21, starting at 12 p.m. Here’s what Google is teasing: “Get a front row seat to see Google’s newest Ads innovations and learn how you can put Google AI to work for your business.

Growth 104

Growth Product Process 104

SaaStr

APRIL 4, 2024

I think it did a pretty good job The summaries we do might be better, but this is a great place to start. The post The Top 8 SaaStr Tips to Building an Effective First Sales Team (per Perplexity) appeared first on SaaStr.

Commission 83

Commission Drivers/motivators Price Sales 83

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. Getting started. Getting started. Get the daily newsletter search marketers rely on. Why we care. This can all be done in just a few clicks. How it works.

Launch 121

Launch Product Campaign Represent 121

Martech

OCTOBER 18, 2023

Yes, it’s getting late in the Q4 game, but there’s still time to execute some email personalization that will make a difference. In this article, I’ll tackle these four initiatives — with recommended first steps to help you get traction: Abandonment campaigns. they hit a product page) or cart abandonment. Upsell campaigns.

Campaign 113

Campaign Territory Start-ups Clients 113

Search Engine Land

MARCH 26, 2024

Google Product Studio is now available to merchants based in Australia and Canada. What is Product Studio? Product Studio is a tool you can use to create unique, high-quality product imagery across your marketing channels. Getting started. Get the daily newsletter search marketers rely on.

Product 84

Product Process 84

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Search Engine Land

APRIL 9, 2024

If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency. You can feature multiple products from your own line, other brands, or both. Getting started. Fourthwall.

Commission 93

Commission Promote Product Conversion 93

Martech

APRIL 5, 2024

With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations.

Service 101

Service Campaign Follow-up Start-ups 101

Salesforce

JANUARY 17, 2024

You get the pivotal role technology plays in shaping the future of customer service. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. Get the free report What is a customer Service Star ? Table of contents What is a customer Service Star?

Service 132

Service Customers Networking Negotiate 132

SaaStr

APRIL 13, 2024

The vast majority of startups will never get one acquisition offer, let alone a good one. At a high level, three things you can do that aren’t very hard will increase the odds you have an “exit”: First, build the best product in an important space. Second, get attention. But do get out there more. Just take the call.

Cross-sell 107

Cross-sell Engineering Conversion Product 107

Partners in Excellence

FEBRUARY 29, 2024

Like all of us, he was struggling to get the engagement he wanted. ” Stephen started muttering to himself, I suspect he was saying something like, “Dave you don’t get it… ” I kept pestering him. Stephen ended with, “Dave, I think I get it. Let’s call him “Stephen.”

Pitch 117

Pitch Prospecting Start-ups Conversion 117

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Getting started. Ghanem shared a screenshot of the Get Orders sticker below: Why we care. Backdrop explained.

Gambling 112

Gambling Presentation Start-ups Product 112

Salesforce

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” Start by reviewing how many systems you currently have in place. Meet with your frontline service and sales reps to get an idea of what barriers they encounter on a day-to-day basis.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Partners in Excellence

APRIL 24, 2024

The customer has gone through their change/problem solving process, basically made their decision and are looking choosing between alternative products. We compete against the products and their pricing, having little understanding of why they need to buy in the first place. ” He paused, looked at me, started laughing.

Price 77

Price Contract Presentation Consult 77

Sales Gravy

MARCH 9, 2024

It's not always about the product or the pitch. When you get where someone is coming from, you're not just another salesperson trying to hit a quota; you become a trusted advisor. Would you rather buy from someone who gets you or someone who's just pushing a product? Here's where it gets interesting.

Sell 95

Sell Pitch Quota Gaming 95

Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Get the daily newsletter search marketers rely on.

Product 135

Product Engineering Technology Technology 135

SaaStr

MARCH 27, 2024

Dear SaaStr: How Can an Early Stage SaaS Startup Get its First 1-3 Pilot Fortune 500 Paying Customers? There are basically two paths, and one predicate step The predicate step is your product has to do >one< reasonably important thing that is 10x better than the “enterprise”-proven solutions already out there. It’s not magic.

Tradeshows 86

Tradeshows Customers Pitch Start-ups 86

Salesforce

OCTOBER 9, 2023

Incorporating accessibility into the hiring process is a huge way to advance disability inclusion, and DEAM is a great time to start. Get articles selected just for you, in your inbox Sign up now Educate hiring teams Educate your hiring teams about the benefits of diverse hiring. Interested in starting an ERG at your company?

Education 134

Education Legal Start-ups Technique 134

Search Engine Land

SEPTEMBER 26, 2023

Planned product launches or marketing campaigns. Give you the ability to speak to that benefit when getting the work done. Knowing the people, tools and budget available to you may push you to reconsider where you start with your roadmap. You’ll also want to get a grasp on your tech stack.

Launch 127

Launch High impact UX Manufacturing 127

Search Engine Land

APRIL 15, 2024

Example Initial goal: Write a blog post about our eco-friendly kitchen products. Revised goal: Our objective is to create an informative blog post about eco-friendly kitchen products that educate users about kitchen sustainability. Get the daily newsletter search marketers rely on. To improve our website’s ranking on Google.

Process 113

Process Objectives and Key Results Angle Follow-up 113

Salesforce

DECEMBER 8, 2023

How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

NOVEMBER 1, 2023

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Get the daily newsletter search marketers rely on. Why we care. Capabilities.

E-commerce 119

E-commerce Product Engineering Process 119

The Lost Book of Sales

JANUARY 31, 2024

Not only does the competition ever sleep, but your customer is only getting started with your solution, so the hard work is only about to begin. Customers eagerly explore your product, trying out low-effort tricks, seeking out quick wins and achieving some immediate small results.

Sports 105

Sports Drivers/motivators Clients Contract 105

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. But who knows if the person in that job is involved in buying your particular product or service?

B2B 109

B2B Drivers/motivators CRM GTM 109