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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I asked my question because I believe being really interested in selling is a necessary but not a sufficient condition to be successful in SALES. I asked my question because I believe being really interested in selling is a necessary but not a sufficient condition to be successful in SALES. Please allow for a full disclosure first.

Customers 108
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A Next Gen Sales Methodology

Partners in Excellence

Recently, I wrote Which Sales Methodology , suggesting the 21 plus sales methodologies may not be sufficient as we look to the future. I’m not sure I’ll present a methodology for the future, but I will suggest design principles for a Next Gen Sales Methodology.

Sales 105
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Project Management And Sales Methodology

Partners in Excellence

Recently, I wrote, The Next-Gen Sales Methodology. In it, I posited that project management and problem solving methods are core to a much more modern sales methodology. Let’s first understand the basics of project management. Develop the launch, marketing, and sales plans.

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Understanding different product roles in marketing technology acquisition

Martech

This explanation pulls from the specific methodologies that I’ve been exposed to and trained in, and hopefully this explanation will help distinguish these closely related roles in a way that helps explain how they fit into the martech space. As with anything in life, there are variations from situation to situation. Product Sponsor.

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The 21 Buying Methodologies

Partners in Excellence

Recently, I’ve been somewhat fixated on the concept of methodologies. I wrote Which Sales Methodology and The Next-Gen Sales Methodology. The first article focused on current sales methodologies, I referred to an article discussing 21 Sales Methodologies.

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Building a future-ready marketing operations team

Martech

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. Marketing and sales were two good examples.

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Transform your B2B brand: 7 strategic insights

Martech

We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources.