Salesforce

SEPTEMBER 10, 2021

Consumer goods is a $2 trillion global industry, and back of the napkin math tells us about 20% of the revenue ($400 billion) is spent on promotions. Retailers continue to hold all the cards, charging a premium for shelf space, demanding on-time, in-full shipments, short-paying the brands, and demanding increasing trade spend.

Promote 98

Promote Retail Government Strategize 98

Salesforce

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Objectives and Key Results Trust Start-ups 111

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Ideal strategic approach for exploring new market opportunities.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Salesforce

JUNE 19, 2025

In this era of economic uncertainty, there is also incredible opportunity for consumers and retailers alike, thanks to AI. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

Retail 64

Retail Price Profit margin Promote 64

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Get MarTech!

Retail 98

Retail Networking Strategic partnership Campaign 98

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 89

Retail Networking Strategize Start-ups 89

Hubspot

AUGUST 12, 2020

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020, amidst the global crisis, ecommerce is fast becoming the go-to model for keeping retail businesses afloat. Retail has been directly impacted by this change in consumer behavior. Remote Work. Image Source.

Retail 101

Retail Contact Price Up-sell 101

Search Engine Land

DECEMBER 7, 2023

With these insights, you can make informed decisions for your online retail efforts. This process turns raw data into actionable insights, uncovering patterns and opportunities to inform strategic decisions and enhance your campaigns’ competitiveness. The Merchant Center data transfer can be set up in the data transfer menu.

Retail 84

Retail Product Non-Profits Profit margin 84

Salesforce

APRIL 17, 2025

Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? This frees up sales reps to build deeper relationships and focus on strategic account planning. Back to top.) Back to top.)

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Salesforce

OCTOBER 29, 2024

For example, a marketer could use an operational customer profile to identify customers who have recently purchased a certain product and send them a targeted email promoting a complementary product. Let’s say you’re a retailer looking to improve your customer service. And it all comes together with Agentforce.

Customers 72

Customers Retail CRM Healthcare 72

Martech

MAY 13, 2025

A message to customers could be one strategic step in your tariff response plan, but it’s not the only one. Well-timed and carefully produced email messages not just promotional announcements can keep them in the loop and prepared for change. Keep reaching out as conditions change.

Customers 86

Customers Retail Price B2C 86

Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Budget friendliness: Local advertising is often more accessible for small businesses.

Retail 122

Retail Campaign Strategize Strategic planning 122

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. To drive users to the Walmart hubs, the retailer is using paid and earned media, both in-game and on platforms besides Roblox. Why we care.

Launch 120

Launch Electricity Strategic partnership Gaming 120

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. November and December seemingly blur into one continuous period of shopping and promotions. Strategic timing Timing is everything.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Martech

JANUARY 18, 2024

It makes attendance predictions and strategic recommendations based on past performance of a customer’s events, as well as the performance of comparable events from other customers. Eagle Eye’s EagleAI uses retailers’ existing customer data to generate personalized promotions for consumers at scale.

Retail 114

Retail Promote Strategize Campaign 114

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Veloxy

JANUARY 23, 2024

By delivering personalized and significant interactions through events, product demonstrations, and promotions, field marketing contributes to crafting experiences that resonate with consumers and stick in their memories. These individuals help promote the brand through their personal networks and social media platforms.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. Retailers banding together to break into a new market.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

E-commerce 111

E-commerce Retail Strategic planning Start-ups 111

SaaStr

NOVEMBER 9, 2020

And retail spending is already ahead of where it was pre-Covid in China. But right now, he’ll do the Zoom because it’s strategic … and because he’s doing more Zooms overall. Promote your post-Covid stars now. Wherever this has happened in your org, go promote those 1-2 post-Covid stars.

Tradeshows 133

Tradeshows Retail Promote Meeting 133

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What do shoppers want next?

Retail 92

Retail Promote Strategic planning Price 92

Salesforce

AUGUST 10, 2022

Would you be surprised to learn that companies with a strong retail data strategy grow revenue up to 2.9 Keep those numbers in mind this holiday, retailers, because they could affect your revenue and growth. To stay profitable during this holiday season’s stormy economy , retailers must inspire budget-conscious customers to shop.

Retail 98

Retail Intrinsic Territory Gaming 98

SaaStr

APRIL 28, 2025

These superhuman sellers will focus entirely on relationship building, complex negotiation, and strategic guidance while their AI handles everything else. AI Will Fill Gaps You Never Knew Existed One of the most surprising aspects of SaaStr’s AI deployment was discovering unexpected use cases.

Negotiate 97

Negotiate Contract E-commerce Price 97

Salesforce

SEPTEMBER 10, 2024

That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands. When used strategically, AI-powered upselling and cross-selling can transform your contact center into a sales powerhouse. the growth over those that don’t.

Service 69

Service Customers Cross-sell Contact 69

Martech

APRIL 3, 2025

Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion. In one case, a retailer launched an upper-funnel campaign targeted at net-new audiences and used MMM and holdout testing to isolate incremental traffic and conversions. Instead, treat it as a driver of strategy.

Campaign 91

Campaign Drivers/motivators Growth Finance 91

Martech

MAY 13, 2022

But for mobile marketing to be effective, it needs to be strategic. Messages can be promotional, service-based, or transactional. SMS can also be used by retailers to facilitate payments. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location.

Retail 128

Retail Appointment Campaign Hospitality 128

Salesforce

MARCH 18, 2025

By constantly monitoring campaign data in the moment and automating repetitive tasks, agents continuously learn and adapt, making significant improvements in campaign ROI while freeing up marketers to focus on strategic initiatives. Prepare data The journey begins with data ingestion.

Campaign 100

Campaign Pipeline Trust Retail 100

Hubspot

SEPTEMBER 23, 2020

In 2018, 33% of CEOs said they planned to prioritize strategic partnerships, which could involve co-marketing partnerships, in 2019. retailer created joint Google Ads that promoted the retailer and the brand's fragrance products, the average ad click share rose by 70%. Partnerize, 2018 ). Partnerize, 2018 ). KPMG, 2018 ).

Strategic partnership 101

Strategic partnership Retail Promote Campaign 101

Sales Pop!

JULY 3, 2023

For instance, look out for a sales expert experienced in bundle pricing who knows how to promote these bundles to potential customers by clearly articulating their benefits and emphasizing cost savings. Such strategic communication attracts individuals passionate about your company’s cause, not just the pay scale.

Sales 130

Sales Technique Commission Construction 130

ConversionXL

FEBRUARY 3, 2022

For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Martech

JUNE 28, 2024

MACH mindset The MACH Alliance is a nonprofit organization formed in 2020 to promote marketing technology and practices that fit into composable, modular systems. About five years ago Mars Wrigley took its first steps toward building a composable, flexible stack. This was before there was a MACH Alliance to go to for guidance.

Retail 105

Retail Manufacturing Legal Consult 105

Sales Pop!

NOVEMBER 18, 2022

Today, 50% of retail traders are millennials, while the remaining 16% are Generation Z. However, do not rely solely on social networks to promote yourself. To keep ahead of the competition, promote the technology solutions you provide to make trading easier. Today’s trader is 35 years old on average.

Referrals 130

Referrals Education Gaming Entertainment 130

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. That’s why we’re launching Referral Marketing to manage your referral programs and promotions with native integrations to Marketing Cloud, Data Cloud, and Salesforce CRM. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

FEBRUARY 8, 2023

Anyone who has experienced the thrill of earning that free large iced coffee or cashed in on rewards points to get special deals or freebies at their favorite retailers or restaurants has interacted with a loyalty marketing program. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers.

Retail 110

Retail Strategic partnership Gaming Trust 110

TrackStreet

JULY 2, 2025

Here’s what it takes to go from reactive to strategic — and how tools like TrackStreet can help you protect your brand at scale. To combat this issue, brands must adopt a multi-faceted approach that encompasses legal, technological, and strategic elements. To reduce risk, brands must diversify.

Legal 40

Legal Retail Profit margin A/B testing 40

Martech

JUNE 5, 2024

Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence. You can develop them by investing in your corporate culture to promote innovation, ownership and collaboration.

Government 122

Government Legal Trust Retail 122

Martech

JANUARY 11, 2024

We anticipate a significant increase in the importance of email marketing for retailers, which is poised to become even more crucial for gathering first-party data and driving personalized campaigns in a cookieless, privacy-centric marketing landscape,” said Andrea Polonioli, senior product AI marketing manager for enterprise software company Coveo.

Profit margin 133

Profit margin B2B Campaign Retail 133