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How Walmart, BMW and Heinz use AI partnerships to grow their business

Martech

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. These collaborations drive innovation, speed up product development and create new market opportunities.

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4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions

Salesforce

This improved the customer experience by pushing product promotions and campaign messaging to the right audience segments at the exact moment they needed the message. As a result, OXXO shares digital messaging and promotions that resonated with customers based on their in-store activities. More Profitability.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Enable speakers and employees to promote your event.

Promote 101
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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Dig deeper: As retail evolves, so too do physical stores and retail tech How an affiliate program can check all the boxes Enter affiliate marketing, a scalable strategic partnership development in which the advertiser partners with publishers to promote and sell its products. An affiliate program is more than a channel.

Retail 109
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Should creative operations report to creative or MOps?

Martech

This partnership is reinforced by: Creating shared goals that align with marketing or enterprise objectives. Promoting transparency by involving creative ops subject matter experts in planning and forecasting. That clarifies accountability and helps teams see how their work contributes to broader success.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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How 7 Brands Are Using LinkedIn Live to Reach Their Audiences

Hubspot

This was also a great way to demonstrate experience, foster a relationship with its audience, attract new talent, and promote brand awareness. Hootsuite's Brand Partnership Announcement. Using LinkedIn Live, Hootsuite's expert panel discussion was used as a way to announce a strategic partnership to its audience.