SaaStr

FEBRUARY 22, 2024

A lot of energy was put in to find a “soft landing” for struggling investments running out of money, even if the returns might be nickels on the dollars. They don’t want to put in the energy to getting pennies on the dollar. They don’t want to put in the energy to getting pennies on the dollar.

95

95

Martech

APRIL 17, 2024

You want them to set it up through GTM so they can put in their Facebook pixels and their Google Ads conversion pixels and their LinkedIn conversion pixels and all of those things, but it’s another step, and it’s already complicated enough just getting them to put Google Analytics on a site. A: Everybody still hates it.

Healthcare 113

Healthcare GTM Clients Price 113

Search Engine Land

APRIL 16, 2024

This article will likely infuriate many brands who invest time and resources into researching products, with the hopes of ranking at the top of Google’s Search results. Time will tell whether the ecosystem of content farms will do fake updates, as the Verge article put it, to push this article lower. Sound familiar?

Gaming 110

Gaming Engineering Technology Technology 110

Partners in Excellence

APRIL 9, 2024

Workloads seem to sky rocket as do demands on our time. Distractions whether device based, app based or self inflicted consume our time. Distractions whether device based, app based or self inflicted consume our time. We waste so much time and opportunity through lack of focus. Define and viciously focus on your ICP.

CRM 124

CRM Technology Technology Pipeline 124

Search Engine Land

APRIL 30, 2024

Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. At the time, we all decried it as a land grab from Google. At the time, we all decried it as a land grab from Google. The Google interface we know today will be gone in less than three years. Now, think about this.

User Experience 113

User Experience Niche Service Closing 113

Martech

MAY 2, 2024

And speaking of AI cluelessness … Last week, a group called Catholic Answers put up a chatbot named Justin to answer questions. In no time at all Justing had ordained itself and was diverting from church teachings by saying it was OK to baptize someone with Gatorade. What do Facebook-parent Meta and the Catholic faith have in common?

X-functional 88

X-functional Appointment Promote Campaign 88

SaaStr

MARCH 30, 2024

And calling these situations “toxic” puts 100% of the blame … on them. Even the Wall Street Journal put out a piece on it: If you’d asked me earlier in my career, maybe even just 10 years ago, while I wouldn’t have used the word “toxic”, I would have said — hey it happened to me too. Twice this week, at least.

102

102

SaaStr

APRIL 11, 2024

VCs know the vast majority of startups have a tougher time or two. Sometimes, it’s just timing. At Least Put Up 3 Good Months in a Row appeared first on SaaStr. So it may surprise some of you to learn that it’s not >that< hard to raise venture capital after a rough patch. In fact, it’s pretty common.

Growth 109

Growth Customers 109

Martech

JANUARY 30, 2024

And if that messaging is relevant, timely and consistent, it’s a big plus for customers. But with AI, scalability becomes much easier, as once time-consuming and resource-intensive tasks can now be automated. Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX).

Customers 135

Customers Price Contact Campaign 135

SaaStr

MAY 5, 2024

Who is it better to give to: sales , who may never have talked to them in a year a renewals team who may never have talked to them ever at all, or customer success who ideally has talked to them a few times, and even more ideally, has added some value? if you put sales on it, they will sell less net new and spend more time on renewals.

Finance 80

Finance Repeat business Account management Sales 80

Search Engine Land

FEBRUARY 20, 2024

As the analysis by Cyrus Shepherd put it brilliantly, “everything in SEO connects to everything else.” Twelve website features had a “very strong” or “strong” correlation among the winners of Google updates during the same time period: Having fixed ads in the footer that scrolled with the user.

Contact 127

Contact User Experience 127

Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. Ineffective content.

Sports 114

Sports Niche User Experience Gaming 114

SaaStr

JANUARY 27, 2024

Matt’s been in the game for 20 years, and throughout that time WordPress and Automattic, and even what it means to publish, have expanded and evolved. Matt’s been in the game for 20 years, and throughout that time WordPress and Automattic, and even what it means to publish, have expanded and evolved.

E-commerce 113

E-commerce Drivers/motivators Government Start-ups 113

Search Engine Land

MARCH 22, 2024

And, as Authoritas put it in their analysis: “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” Those ads appear above SGE 51% of the time and beneath 49% of the time, on average.

Product 122

Product 122

Martech

MARCH 4, 2024

We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. Plan with agility Planning anything too far ahead will be a waste of time because as fast as you can put together an annual plan, it will be irrelevant. Agile planning involves looking at a shorter horizon.

Technology 114

Technology Technology Launch Product 114

Partners in Excellence

APRIL 11, 2024

At the same time, I was learning a whole new skill set. I experimented all the time, looking for ways to increase my effectiveness. I soon as I figured anything out, I’d put together a small workshop on the topic. Preface : Jill Konrath is one of the most well respected author, speaker, teacher on all things selling.

Sell 113

Sell Manufacturing Up-sell Launch 113

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. To some extent, we all are. That’s no surprise.

CRM 127

CRM Technology Technology Campaign 127

Martech

MARCH 18, 2024

These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.

B2B 105

B2B Lead generation Prospecting Market share 105

Force Management

DECEMBER 14, 2023

You have to accept that your partner controls the time frame, message to the customer, and, ultimately, your forecast. You have to accept that your partner controls the time frame, message to the customer, and, ultimately, your forecast. However, backing your program with the right resources will be critical to its success.

Negotiate 137

Negotiate Education Market share Growth 137

Search Engine Land

MARCH 21, 2024

How many times have you seen a site “win” at the start of the update only to get clobbered towards the end of it? SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update ) and what sites should or shouldn’t be doing. This is a bit dangerous. Google isn’t yanking your chain.

UX 116

UX Sports Follow-up Start-ups 116

Search Engine Land

MARCH 21, 2024

However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. Then go deeper.

Contract 101

Contract Education Clients Trust 101

Martech

MAY 13, 2024

A: The timing is a bit too coincidental. A: The timing is a bit too coincidental. Q: It looks like Privacy Sandbox isn’t going to be up and running any time soon. Quantcast is a global digital advertising, audience insights and measurement platform. We sat down with their U.K.-based Google surely saw this coming?

60

60

Martech

APRIL 15, 2024

Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Q: And just before that, some time at Univision, the major U.S. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. Q: You studied in São Paulo.

CRM 100

CRM Retail Technology Technology 100

SalesProInsider

SEPTEMBER 20, 2023

Time and again, we see that the very top performers are those who have both the Skill and the Will. Your Will determines if you’re showing up with the grit and determination you need to get the job done, if you’re putting in the effort necessary and getting past the mental blocks that might be standing in your way. Skill and Will.

Sports 155

Sports Drivers/motivators Finance Technical Sales 155

Martech

FEBRUARY 23, 2024

If you think “Survivor” is somehow an allegory for life itself, it’s time to make some new friends. They will usually tolerate messages that are the right message at the wrong time. the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. Reported spam rates (i.e.,

Retail 102

Retail B2B Quota Represent 102

Search Engine Land

MAY 9, 2024

Or, to put it another way, there’s just too much information out there. If we have too much information, the time to make a purchase decision is increased, and this isn’t good for anyone. The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. Google Patent.

Engineering 89

Engineering Angle UX Trust 89

SaaStr

APRIL 30, 2024

So within Kyle’s first 90 days, they were losing way too many customers to feel like he wanted to put more money in the top of that funnel. How do you build GTM efficiency in SMB sales? While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. Early churn was a massive drag on efficiency. They grew 2.5x

Go To Market 106

Go To Market GTM X-functional Objectives and Key Results 106

Martech

AUGUST 31, 2023

We’ll go to any length to attract, engage and capture customers, but we invest little time and effort into building and improving our teams. Perhaps it’s because marketers face countless priorities and unrealistic expectations and have too few resources or time to focus on building a high-performance marketing team.

Growth 124

Growth Start-ups Follow-up Meeting 124

Search Engine Land

APRIL 11, 2024

Google hasn’t been “10 blue links” for a long time, Pichai said, adding: “When mobile came, we knew Google Search had to evolve a lot. But this evolution has been underway in search for a long, long time. “We’ve done all this in Google Search for a long time and people like it, people engage with it, people trust it.

Electricity 115

Electricity Government Technology Technology 115

SaaStr

FEBRUARY 19, 2024

And in fact, the product was already in decline by the time the CEO took $100m+ out. And in fact, the product was already in decline by the time the CEO took $100m+ out. Not the issue, is that the founder put themselves first, above everyone else. Some see this as a hero move. But It always bothered me. But why ?

Trust 96

Trust Up-sell Closing Sell 96

Search Engine Land

MARCH 21, 2024

This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Every year brings a ton of change in digital marketing. The difference in 2024? There’s an elephant in the room: AI.

Teamwork 111

Teamwork Click Through Rate Education Campaign 111

Salesforce

APRIL 5, 2024

That’s why we put together four entry points that anyone can try. Others with photosensitive epilepsy can have seizures if content moves, flashes or blinks more than three times in one second. Still, how and where you start with accessible design can be daunting. What is accessible design? Start building 1.

User Experience 98

User Experience Conversion Start-ups Trust 98

Search Engine Land

APRIL 16, 2024

To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirling around) you have more control over your SEO success in the coming months. Customer research.

CTR 111

CTR Growth Campaign Service 111

Partners in Excellence

OCTOBER 11, 2023

And while I have always kept comp plans constant through a fiscal year, this time we had to abandon it in the second quarter, dramatically simplifying the plan. And while I have always kept comp plans constant through a fiscal year, this time we had to abandon it in the second quarter, dramatically simplifying the plan.

Objectives and Key Results 108

Objectives and Key Results Pipeline Finance Quota 108

SaaStr

FEBRUARY 8, 2024

A top mistake I see CEOs make is to scale back the amount of time they spend in sales once they hire a few reps. You never get that time back. ? Most sales reps don’t know how to put on a webinar for prospects and customers. Put an SLA in place. Time kills deals, on all levels. Leads are too precious. Let them go.

Quota 92

Quota Sales Closing Gaming 92

SaaStr

OCTOBER 9, 2023

Do bigger sponsors just put more work in, because they are paying more? Our team put a huge amount of work into making Super Gold an insane value, and it was on paper and seems clearly worth the upgrade from Gold. Finally, and this might be the most important data of all: You gotta put in the work. But, I was wrong.

112

112