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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 119
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. How can you foster those connections?

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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

Customers 120
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AI agents: 2025 predictions

Martech

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests.

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. This can negatively affect customer service.

Retail 52
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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. The introduction of additional services through similar bots.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

Professional services and other revenue: $13.6 The public sector and financial services sectors also performed well. Where things are going less well for Salesforce Professional services are struggling. The high tech, retail and consumer goods industries were also constrained. million, up 23% compared to Q1 ’23.