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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Introducing your new category/keywords in the process. Start by interviewing the early customers of your new product, your customer service team, and the product managers who helped define the product-market fit. Another great resource is customer reviews of the products or services you’re disrupting.

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Internal link building for an E-E-A-T-focused content strategy

Search Engine Land

These links serve a dual purpose: They guide users to explore related information on your website. By leveraging internal linking within a well-structured content strategy, you can unlock the key to demonstrating your website’s E-E-A-T and establishing yourself as a trusted resource. Cluster pages support your pillar pages.

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Why your website needs a resource center and how to create it

Search Engine Land

You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic and conversions. What is a resource center? Let’s talk about how.

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How to use DIY content to boost your visibility and leads

Search Engine Land

You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” It positions your business as a trusted authority, which can help you gain visibility online and attract potential customers seeking solutions or insights. Everybody wins! Who do you think they’re going to call?

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Employee advocacy: The untapped goldmine in your content marketing strategy

Martech

You’ve just hit the “publish” button on your company’s latest blog post. Like customer brand advocates, you can empower your employees to be a conduit for brand messaging, taking company-related content and stories into their personal networks and effectively turning them into genuine brand ambassadors.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. Each stage of the sales funnel has a direct impact on customer behavior.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

It’s one of the largest social platforms, with over 300 million monthly active users and nearly 54 million pages in Google’s index. In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. Twitter recently introduced topics , too.). Quora did just that.