Search Engine Land

FEBRUARY 23, 2024

Without effective project management, this constant influx of work can quickly become overwhelming. At first glance, you will bet that the in-house team suffers from a split personality. The main question is: how can in-house SEO teams transform this complex dashboard into a more strategic one? Are they on track or in delay?

X-functional 117

X-functional Territory Launch Follow-up 117

Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

Customers 129

Customers User Experience B2C Engineering 129

ClickFunnels

AUGUST 2, 2021

Their reasoning goes like this: “More potential customers means more sales, right?”. For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Lead Fuze

NOVEMBER 10, 2023

Picture yourself freeing up time for more strategic tasks while ChatGPT handles day-to-day grunt work. Hang tight—we’re about to embark on a journey exploring these questions and much more! It’s a tool that allows for personalization and automation without sacrificing quality.

Campaign 52

Campaign Promote Follow-up Engineering 52

ConversionXL

MAY 19, 2020

Maybe you’ve been producing content on the same subject for so long that your idea well has run dry. But set aside at least 30 minutes for this exercise and try to write down at least two new ideas for each question (or more if you plan to focus on a limited number of funnel stages). Every marketing team needs fresh content ideas.

Education 129

Education Follow-up Prospecting Service 129

ConversionXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. The more specific you get (e.g., Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. AI makes prospecting efforts more effective.

Sales 79

Sales Prospecting Clients Technology 79

Lead Fuze

JUNE 26, 2023

Don’t be that person who tries to sell steak to a vegetarian. Knowing your audience’s demographics and interests will help you create content that speaks to them on a personal level. Don’t be that person who tries to fit a square ad in a round platform. They have a following and people trust them.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

DECEMBER 27, 2023

Until at last, here we are, with no more year left to go! SGE has received countless feature updates and expanded to 120 more countries , all while its content formats continue to evolve. Assistant with Bard, a “personal assistant powered by generative AI,” will soon be added to Google Assistant on iOS and Android.

Engineering 124

Engineering Follow-up Launch Start-ups 124

ConversionXL

NOVEMBER 10, 2021

This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Hubspot

APRIL 23, 2020

Data from our more-than 70,000 global customer base supports business slowdown predictions. Although sales email engagement has rebounded greatly to new highs in recent days , the large and noticeable dip demonstrates the uncertainty and evolving metrics that brands are seeing right now.

Non-Profits 101

Non-Profits Education Clients Growth 101

ConversionXL

MAY 6, 2021

Whether you’re running a consultant agency or building a startup, your content and brand need a home for everything you produce. That said, depending on your resources and team, both make a strong case for becoming your CMS that powers your business. Why choosing the right CMS is so important. Image source ).

Cross-sell 91

Cross-sell Start-ups Launch Price 91

ConversionXL

OCTOBER 7, 2022

The multi-armed bandit problem is a classic thought experiment, with a situation where a fixed, finite amount of resources must be divided between conflicting (alternative) options in order to maximize each party’s expected gain. You think that some slot machines payout more frequently than others do, so you’d like to maximize this.

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

DECEMBER 2, 2020

Take this snippet from an “ultimate guide” on delighting customers: Empower your potential and existing customers with educational resources, recommendations, and tools for success to build your brand’s inbound experience. Email marketing is important, huh? Because it’s cheap to produce. All correct, all useless.

Niche 161

Niche B2C Networking Contact 161

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

OCTOBER 26, 2022

Research, research, and research some more. Personalize your outreach. Research, research, and research some more. The most effective prospecting efforts are thoroughly informed and thoughtfully tailored — they resonate with prospects by making them feel like they're more than another name on a list.

B2B 63

B2B Prospecting Cold Call Referrals 63

Lead Fuze

JUNE 26, 2023

This blog post aims to equip you with innovative and effective techniques for promoting your travel agency. Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business.

Niche 52

Niche Referrals User Experience Promote 52

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

CTR 130

CTR Follow-up Campaign Cold Call 130

Heinz Marketing

JUNE 30, 2020

Having personalized, relevant content that’s readily available for marketing, sales, and customer success to utilize throughout your customer journey gives your company a significant advantage over your competition. It enables your teams to work smarter, act faster, and provide more useful resources to your audiences.

Campaign 108

Campaign Pipeline Engineering Prospecting 108

Lead Fuze

MAY 26, 2023

We’ll also discuss utilizing tools and software for efficiency, cost-effective partnerships and resources, focusing on content marketing strategies, and exploring mergers & acquisitions opportunities. This will allow you to tailor your services more effectively and become the go-to expert in that area.

Niche 52

Niche Legal Negotiate Technique 52

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). 7 Email Lead Capture Strategies in 2019.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Lead Fuze

NOVEMBER 10, 2023

We’re talking about AI technology that can craft engaging content, optimize email subject lines and even predict customer behavior with uncanny accuracy. Explore further with us as we probe these queries more deeply. With the advent of artificial intelligence , it’s worth asking: Will marketing be replaced by AI?

Gaming 52

Gaming Strategize Technology Technology 52

ConversionXL

NOVEMBER 27, 2018

Whether you’re confirming access to a PDF download or thanking someone for a four-figure purchase, there are ways to add value for users—and get more value for your business. But doesn’t a confirmation email provide the same value as a confirmation page? Note: If you’re delivering the item via email (e.g. Visitor thanked.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

Hubspot

FEBRUARY 23, 2021

When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead?

Angle 101

Angle Promote Lead generation Strategic planning 101

Hubspot

MAY 7, 2020

After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. To date, we've vetted dozens of AI solutions and have monitored more than 1,500 sales and marketing AI companies with combined funding north of $6.2 Cost-reduction use cases are often more immediately obvious in organizations.

Price 91

Price Technology Technology CRM 91

Sales Hacker

JUNE 5, 2018

If you want to create sales emails that get responses, it’s this one fact that you need to focus on. With personalization. Whether it’s an email, text message, blog post, website, or social media post, you only get a second or two at best to hook them. How do you do that? They want it, need it, and expect it.

Click Through Rate 70

Click Through Rate Campaign Niche Start-ups 70

PandaDoc

NOVEMBER 10, 2023

A well-executed quote management strategy contains integration with a CRM system and uses it as a source of input data; employs CPQ software to handle complex product configurations, apply predefined pricing rules, and generate accurate quotes quickly; and automates repetitive tasks. What is quote management?

CRM 52

CRM Price Legal Represent 52

Lead Fuze

DECEMBER 5, 2023

Just as our metaphorical library helper would help you navigate a mountain of books, generative AI models can analyze massive volumes of online content, extract key patterns and produce fresh content aligned perfectly with search engine algorithms. Writing Assistant can elevate your SEO game. It’s no surprise then that 11.1%

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Hubspot

JUNE 12, 2020

With content built around a personalized experience, you can guide new customers through the customer lifecycle, regardless of where in the world they live. For context, more than 50% live in Asia. They expect the same personalized brand experience that North American customers would receive. Translation is a complex process.

Education 101

Education Follow-up Start-ups Process 101

Hubspot

OCTOBER 29, 2019

Build an email list. One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. To grow your email list, you can create gated content that users have to sign-up to receive.

Promote 101

Promote Click Through Rate Start-ups Engineering 101

Sales Hacker

AUGUST 28, 2019

Whether they are SDR hire #1 or #20, you need to get them up and running quickly and efficiently. It’s your responsibility to show them the ropes so they can start producing for your company. For many companies, the ramp-up time for new sales professionals typically is 6 months or more, but inside sales has changed. New trends.

Objectives and Key Results 67

Objectives and Key Results Cold Call Objection handling Inside sales 67

Lead Fuze

SEPTEMBER 30, 2021

How to Write Sales Emails That Get Responses. While anybody may read blog posts about different sales email templates, not everyone is capable of writing one that converts. However, email may quickly become irritating, unproductive, and impersonal. Emailing leads will no longer be a bother.

Campaign 52

Campaign Sales Prospecting Finance 52

Heinz Marketing

JULY 26, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ” And I think we answered that question pretty quickly.

Pipeline 106

Pipeline Sales Prospecting Campaign 106

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. But if you're on a strict budget, you might not have the resources to officially promote it.

Promote 101

Promote Follow-up Start-ups Networking 101

Lead Fuze

MARCH 28, 2022

Most startups primarily focus on product development and fundraising activities, which leaves little time and resources available for their lead generation process. It also helps customers identify more with your brand, making them more likely to buy from you. Actively promote your brand. This will keep your audience engaged.

Lead generation 52

Lead generation Contact Follow-up Up-sell 52

Gong.io

JUNE 25, 2021

By analyzing millions of sales interactions captured by Gong’s Revenue Intelligence Platform across web-conferencing, phone calls, and emails. Sales Stat #1: DON’T use ROI in cold emails. Sharing ROI stats in cold emails is often shared as a “best practice.” We’ve all shared a link to our calendar in a cold email.

Cold Call 93

Cold Call Sell Objectives and Key Results Negotiate 93

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. We’re a bootstrapped company that started with more time than money.

CTR 129

CTR Entertainment Click Through Rate Education 129