Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Strategize 127

Strategize B2B B2C Trust 127

Search Engine Land

JANUARY 11, 2024

So, what type of projects can these two approaches be used in SEO for? Analyze how many articles with prominent entities feature them in titles/meta descriptions and what the relationship between this practice and traffic. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Objectives and Key Results 131

Objectives and Key Results Follow-up Start-ups Engineering 131

Martech

OCTOBER 10, 2023

Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape. This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms. Gone are the days of linear paths to purchase.

Trust 117

Trust Retail Meeting Launch 117

Search Engine Land

SEPTEMBER 18, 2023

Assessing and researching what people want and need is one of the most important SEO tasks. In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes. Instead, on Quora the question has a different type of engagement. Why use Quora? Probably not.

Promote 143

Promote Trust Strategize Niche 143

Martech

MAY 3, 2023

You glance through the pre-built setups to get a sense of your style and learn what options are available. Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. It’s the journey that potential customers take from first hearing about your brand to purchasing.

Click Through Rate 94

Click Through Rate Campaign Trust User Experience 94

Sales Pop!

JANUARY 25, 2024

Have you ever wondered what really draws you into reading an article or lingering on a social media post? It’s a powerful tool to elevate your brand and position it right where it needs to be – in the hearts and minds of your customers. Hootsuite’s blog is a testament to the power of frequent publishing. The key is consistency.

Education 59

Education Real Estate Trust Engineering 59

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. This leads to more impressions, traffic and increased brand loyalty.

Customers 129

Customers User Experience B2C Engineering 129

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Strategize 105

Strategize B2B Legal Launch 105

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Generating leads Yes, DIY content can serve as a lead magnet.

Trust 103

Trust Education Service Government 103

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data. Custom GPT models offer controlled data but are limited to what is provided. It’s just content.

Technology 141

Technology Technology Campaign Technique 141

Search Engine Land

OCTOBER 24, 2023

Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. Digital tools can handle mundane activities, freeing human resources to concentrate on innovative and strategic tasks. Follow up with what your main call to action or actions are, then ask it to develop some image prompts.

Pitch 124

Pitch Niche Engineering Promote 124

Search Engine Land

FEBRUARY 9, 2024

Users can engage in conversations with SGE by adding more details or prompts, and the AI will generate follow-up answers. However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Clients 114

Clients Engineering Consult User Experience 114

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. In dark times like these, it’s important to turn your focus inward to get the most out of what you already have—your existing customers. That’s where Iterable comes in. Who are they?

Click Through Rate 68

Click Through Rate Cross-sell Campaign Growth 68

Heinz Marketing

NOVEMBER 14, 2023

Marketing generates leads and builds brand awareness, while sales is responsible for closing deals and driving revenue—working together to create a customer feedback loop that fuels growth. The right dashboards and reporting tools provide a clear picture of how customers are progressing at each stage of your funnel.

Go To Market 121

Go To Market Lead generation Sales Meeting 121

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). The domain vs. domain tool to see what keywords competitors rank for with associated metrics. Poor customer service?

Angle 122

Angle Strategize Strategic planning Territory 122

Highspot

JANUARY 18, 2024

Marketing has no idea what content generates business value. Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials.

Government 52

Government Strategize Promote Go To Market 52

Salesforce

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Sell 98

Sell Technology Technology Pipeline 98

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? You can – it’s called a resource center. What is a resource center?

Niche 93

Niche UX User Experience Promote 93

Lead Fuze

AUGUST 29, 2023

But with so much competition out there, how can you make sure your strategy stands out and attracts potential customers? From identifying your target audience to creating engaging material that resonates with them – every step matters in this process. What can content marketing generate?

Lead generation 97

Lead generation Strategize Promote Trust 97

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. Encouraging engagement and reviews. Engage with your existing audience to learn their preferences and interests. Striking a balance is crucial – make it catchy and engaging, like a compelling book title.

Growth 111

Growth Entertainment Engineering Follow-up 111

Search Engine Land

AUGUST 17, 2023

This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. Sure, both are looking for information about a movie, but they are in different stages of the customer journey.

Entertainment 98

Entertainment Engineering Finance Retail 98

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Tracking what they ultimately end up buying. blog posts, articles, videos, etc.),

B2C 114

B2C Retail B2B Campaign 114

Search Engine Land

DECEMBER 18, 2023

By procedurally working through these four SEO pillars, you can improve your visibility, traffic and engagement from organic search. In 2024 and beyond, much of what is “technical SEO” is actually part of your website and CMS. Strong calls to action: Make it easy for your users to know what to do next.

UX 134

UX Click Through Rate Engineering Service 134

Salesforce

DECEMBER 6, 2023

What’s good communication? Practice active listening, document, and share what you hear back to your business and technical stakeholders for agreement. Despite what you might think, I wasn’t born knowing Salesforce. When a new release comes out, I write a blog about it. People like to be kept in the loop.

X-functional 110

X-functional Trust Technology Technology 110

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But what if there was a way to increase your content’s reach right out of the gate? It’s like a shot of adrenaline straight to the heart of your content’s reach and engagement. Is it fair or even feasible?”

Networking 133

Networking Trust Follow-up Technique 133

Search Engine Land

NOVEMBER 17, 2023

What excites me about SEO is that it’s always changing. Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions.

Engineering 112

Engineering Trust Click Through Rate Promote 112

Sales Pop!

APRIL 25, 2024

You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! When you deliver informative & engaging content consistently, you will get a better chance of establishing yourself as an authority in your field. Very frustrating!!! How cool it is!! It is a WIN-WIN situation!

Promote 52

Promote Engineering User Experience Education 52

Martech

MAY 26, 2022

of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. What it does. Hootsuite brand customers will be able to schedule and publish TikTok content within the Hootsuite platform. Educational resources.

Territory 99

Territory Launch Education Promote 99

Sales Hacker

MARCH 1, 2024

What is it? What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Why SaaS Companies Are Embracing Owned Media and How to Make It Work for You Let’s break it down What is owned media? The B2B playbook is changing. On owned media, digital advertising was once the name of the game.

GTM 71

GTM Launch B2B Growth 71

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers.

Objectives and Key Results 105

Objectives and Key Results Engineering Technique Trust 105

Sales Pop!

JANUARY 31, 2024

One remarkable tool that has captured the attention of social media marketers is Custom GPT. In this comprehensive guide, we will embark on a journey through the intricate process of implementing Custom GPT in your social media marketing endeavors. Another valuable application lies in chatbots and customer support.

Customers 69

Customers Gaming Technology Technology 69

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Objectives and Key Results 92

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 92

Heinz Marketing

SEPTEMBER 20, 2023

While marketing teams are often tasked with crafting compelling messages to reach their target audience, there’s a valuable resource they sometimes overlook – their sales counterparts. Sales teams are on the front lines, engaging directly with customers and gaining invaluable insights into what resonates with them.

B2B 108

B2B Teamwork Consult Clients 108

Partners in Excellence

MARCH 11, 2021

They do so by coaching, providing support/resources, removing roadblocks, providing systems, tools, training to help sales people in doing their job. Stated differently, orchestrating resources to help the sales people. They coach, they help the team think differently about what they are doing. The post Whose Deal Is This?

Promote 130

Promote B2B Start-ups Meeting 130

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

E-commerce 131

E-commerce Cross-sell Drivers/motivators Prospecting 131

Search Engine Land

MARCH 19, 2024

Customers gravitate toward brands they believe they can trust to effectively solve their problems. What is Google trying to do with E-E-A-T credibility? Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business.

Niche 138

Niche Trust Gaming Negotiate 138

ConversionXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. The suite of resources helps spread awareness of the Omnisend brand and product.

Lead generation 107

Lead generation Growth Strategize Cold Call 107