Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. What KPIs should we measure for each use case?

Objectives and Key Results 99

Objectives and Key Results Lead generation Growth Campaign 99

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Either way, know what you want to achieve before diving in.

Niche 132

Niche Negotiate Legal Contract 132

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? You can – it’s called a resource center. What is a resource center?

Niche 93

Niche UX User Experience Promote 93

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 121

Go To Market Lead generation Sales Meeting 121

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. Encouraging engagement and reviews. Engage with your existing audience to learn their preferences and interests. Striking a balance is crucial – make it catchy and engaging, like a compelling book title.

Growth 111

Growth Entertainment Engineering Follow-up 111

Martech

MAY 3, 2023

You glance through the pre-built setups to get a sense of your style and learn what options are available. As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan.

Click Through Rate 97

Click Through Rate Campaign Trust User Experience 97

Sales Pop!

JANUARY 25, 2024

Have you ever wondered what really draws you into reading an article or lingering on a social media post? By focusing on unique, educational content, you’re positioning your brand as a thought leader and a go-to resource in your industry. Hootsuite’s blog is a testament to the power of frequent publishing.

Education 59

Education Real Estate Trust Engineering 59

Search Engine Land

AUGUST 10, 2023

SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return. Help customers find what they need Customers turn to search engines to solve their problems or to learn how to use your products. The following tactics improve your search engine rankings and enhance the customer experience.

User Experience 93

User Experience Engineering Follow-up Up-sell 93

Highspot

JANUARY 18, 2024

Marketing has no idea what content generates business value. Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials.

Government 52

Government Strategize Promote Go To Market 52

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. Digital tools can handle mundane activities, freeing human resources to concentrate on innovative and strategic tasks.

Pitch 124

Pitch Niche Engineering Promote 124

Salesforce

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Sell 98

Sell Technology Technology Pipeline 98

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Strategize 109

Strategize B2B Legal Launch 109

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Engaging your audience DIY content tends to be relatable and easy to engage with and keeps your brand top of mind. They want quick, easy, direct direction on what to do.

Trust 103

Trust Education Service Government 103

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Table of contents What is an email list? Table of contents What is an email list? What are some common email list mistakes?

CTR 124

CTR CRM Promote Campaign 124

Heinz Marketing

JULY 29, 2022

When considering candidates for Consultant and Engagement Manager roles, we prioritize values fit with our culture over B2B skills and experience. For this we encourage new team members to get familiar with external resources and use them as a launching point to build their own B2B resource library to stay current.

Pipeline 109

Pipeline B2B GTM Consult 109

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Tracking what they ultimately end up buying. blog posts, articles, videos, etc.),

B2C 115

B2C Retail B2B Campaign 115

criteria for success

FEBRUARY 28, 2022

Happy Monday, Let's Talk Sales listeners! Al Cini is the Managing Partner of BCAT Partners, LLC , which uses a brand and culture alignment toolkit to drive employee engagement and performance. Thanks for listening to Let's Talk Sales! Why it's important to love what you do and to feel loved for what you do.

Growth 96

Growth Drivers/motivators Follow-up Conversion 96

Partners in Excellence

MARCH 11, 2021

Who in the sales organization owns the responsibility for a deal? Most of us would respond, thoughtfully, “It’s the sales person’s responsibility!” It’s the sales person’s responsibility to “make the number.” Stated differently, orchestrating resources to help the sales people.

Promote 130

Promote B2B Start-ups Meeting 130

ConversionXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Demand generation is about creating demand.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models offer controlled data but are limited to what is provided. Action: Specifies what the system should do. of CMOs stated that they would use generative AI to create blogs, and 62.2%

Technology 142

Technology Technology Campaign Technique 142

Search Engine Land

SEPTEMBER 25, 2023

Join me on a journey to understanding the significance of the customer journey map and what role SEO plays, bridging SEO finesse with a nuanced grasp of your audience’s journey and painting not just a plan but a masterpiece of empathy and insight. As a part of this, it isn’t clear what role SEO should play during attribution.

Customers 129

Customers User Experience B2C Engineering 129

Heinz Marketing

SEPTEMBER 20, 2023

While marketing teams are often tasked with crafting compelling messages to reach their target audience, there’s a valuable resource they sometimes overlook – their sales counterparts. Sales teams are on the front lines, engaging directly with customers and gaining invaluable insights into what resonates with them.

B2B 108

B2B Teamwork Consult Clients 108

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Generate blog ideas. It’s in public beta as of this writing. Inbox assistance. Write social posts.

Niche 96

Niche CRM Contact Sales 96

Sales Hacker

MARCH 1, 2024

What is it? What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. The B2B playbook is changing. On owned media, digital advertising was once the name of the game.

GTM 71

GTM Launch B2B Growth 71

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Highspot

JULY 5, 2023

This question is top of mind for sales leaders today, as research we commissioned from a leading B2B research provider confirmed that driving buyer urgency was ranked one of the top three sales challenges for CROs this year. Here are data-driven tips to optimize your buyer engagement and enable your reps to win more deals.

Pitch 52

Pitch Commission Pipeline B2B 52

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . In this post, we’ll cover: What is content marketing? What types of tools or software enable content marketing? What’s next for content marketing. What is content marketing?

E-commerce 134

E-commerce Cross-sell Drivers/motivators Prospecting 134

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team. That’s where AI comes in.

Sales 52

Sales Technique Objection handling Pitch 52

The 5% Institute

MARCH 12, 2024

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights. A well-crafted headline sets the tone for the entire sales pitch.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

Martech

JUNE 26, 2023

Any marketing strategy aims to generate enough interest in a brand and guide consumers toward brand-related resources to learn more about what it offers. Any marketing strategy aims to generate enough interest in a brand and guide consumers toward brand-related resources to learn more about what it offers.

Objectives and Key Results 106

Objectives and Key Results Represent Technology Technology 106

Partners in Excellence

NOVEMBER 14, 2022

First the pandemic, we and our customers had to discover new ways of working, engaging and moving forward. “Virtual” became the watchword for how things got done–whether it involved internal collaboration, partners, or customer engagement. Even dramatic reductions in numbers of sales people. What do we do?

Pipeline 121

Pipeline Pitch Technique Clients 121

Partners in Excellence

OCTOBER 24, 2022

I’m talking about your Sales Stack! I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. Apparently, 75% of organizations have a sales stack that is more mature than ours.

Technology 104

Technology Technology CRM Clients 104

Partners in Excellence

MARCH 17, 2022

I’m fascinated by studying lazy sales people! Let me qualify that a little, I’m fascinated by studying lazy sales people that consistently achieve their goals. There seems to be a “macho” mentality in too many sales people/leaders. And this is why I like to meet “lazy sales people.”

Sales 128

Sales Conversion Sell Meeting 128

Lead Fuze

JUNE 30, 2023

Creating a robust lead generation strategy is essential for sales reps, recruiters, startups, marketers and small business owners alike. What is the best lead generation strategy? What are the 3 approaches of lead generation? And guess what? “Boost your sales with an inbound lead generation strategy.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

Partners in Excellence

MAY 27, 2021

In a lot of it, I wonder, “What problem are we really trying to solve?” Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. There are countless examples of alignment and collaboration problems within sales itself, or marketing, or customer experience.

Strategic planning 121

Strategic planning Manufacturing Legal Finance 121

The 5% Institute

JULY 25, 2023

In this article, we will explore why spray and pray doesn’t work and delve into the concept of targeted marketing, which is the key to engaging your audience and driving real results. Wastage of Resources Marketing budgets are not unlimited, and spray and pray can quickly exhaust your resources.

Campaign 52

Campaign Conversion Closing Trust 52

Partners in Excellence

APRIL 1, 2021

I recently read a post from Dave Kurlan entitled, “Why I Believe We Should Blow Up The Business Development Role… ” He makes the argument that we put our most inexperienced sales people into one of the toughest roles in selling–inciting interests, identifying new opportunities, and prospecting.

Manufacturing 104

Manufacturing High impact Prospecting Up-sell 104