Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. That’s where operations become the key to success. With structured operational processes, you ensure that you have the maximum impact with minimum time and resources.

CTR 132

CTR X-functional Profit margin Contract 132

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! What is revenue enablement? Why is revenue enablement important?

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

SEPTEMBER 7, 2022

Bureau of Labor Statistics reports that the demand for Sales Operations and Research Analysts has spurred a 25% job growth rate —over three times the national average. Sales operations teams analyze and optimize individual and corporate sales strategies. What Does Sales Operations Encompass? KPIs for Sales Operations: Overview.

Represent 147

Represent Pipeline Lead generation CRM 147

Veloxy

DECEMBER 28, 2023

Organizations can create a successful team by aligning goals, fostering collaboration between inside/outside teams and providing resources & training for reps to manage travel schedules while maximizing their potential. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 121

Tradeshows B2B Meeting Follow-up 121

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. Digital asset management. First, what is AIOps?

Government 114

Government Objectives and Key Results Campaign Legal 114

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To overcome these challenges, focus on: Addressing these barriers.

Strategize 104

Strategize Growth Technology Technology 104

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. We needed to simplify and prioritize! They needed to create something new and go from there.

Campaign 117

Campaign Clients Strategize Contract 117

Martech

MARCH 10, 2023

How would that apply to building a great marketing operations team? The five essential MOps roles The mandate for marketing operations is to improve the efficiency and effectiveness of the marketing department through people, process, technology and data. Marketing Technologist.

Objectives and Key Results 97

Objectives and Key Results Target audience/market Campaign Technology 97

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of PPC account managers.

Account management 139

Account management Gaming A/B testing Campaign 139

Salesforce

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Some gyms license their brand to independently owned and operated franchise locations.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Objectives and Key Results 109

Objectives and Key Results Strategize Technology Technology 109

Sales Pop!

MAY 17, 2024

By automating repetitive tasks such as audience segmentation, creating personalised emails and optimising delivery times, it saves time and resources that can be allocated to more strategic tasks. Such capabilities make AiSDR an essential tool for today’s marketers looking to make their campaigns more efficient and effective.

Objectives and Key Results 52

Objectives and Key Results Strategize Campaign Growth 52

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Why the disconnect?

Intrinsic 117

Intrinsic CTR Strategize Presentation 117

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. Account Management Portals: These are everywhere now. This transparency fosters trust and streamlines the negotiation process.

Gaming 111

Gaming Negotiate Technique Account management 111

Sales Pop!

AUGUST 2, 2023

Some businesses struggle to manage a sales team. Sales operations aren’t for everyone. Outsourcing is hiring an external company to handle your operations. This is done by leveraging the experience of the external provider and cutting on staff and management. So, they search for ways to improve their efficiency.

Represent 97

Represent Lead generation Commission Sales 97

Martech

JANUARY 30, 2024

Some businesses ignore cyber threats, thinking they’re too insignificant or their operations are non-tech. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. One solution is implementing a Security-Operations-Center-as-a-Service strategy. So, how do you create this stronghold?

Trust 102

Trust Customers Healthcare Government 102

Highspot

FEBRUARY 28, 2024

Sales operations managers are the unsung heroes behind a high-performing sales team. Read on as we delve into the sales ops manager role, essential expertise, and challenges you must navigate to excel. What Does a Sales Operations Manager Do? Their role is to set up the sales team for success.

Non-Profits 52

Non-Profits CRM Teamwork Sales 52

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Growth 114

Growth Customers Objectives and Key Results Teamwork 114

Martech

DECEMBER 28, 2023

.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Government 103

Government Technology Technology Start-ups 103

Martech

MARCH 8, 2024

Change management can be a large undertaking. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. but also prepare their operations and workforce for seamless integration. Dig deeper: 5 practical marketing tactics to accommodate new technologies and AI 3. Performance.

Objectives and Key Results 122

Objectives and Key Results Strategize Government Technology 122

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

E-commerce 70

E-commerce Niche Real Estate Healthcare 70

Martech

AUGUST 13, 2021

Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” More resources and training for marketing ops. ” Key findings.

Campaign 145

Campaign Technology Technology Clients 145

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 123

Go To Market Lead generation Sales Meeting 123

Salesforce

MAY 2, 2024

Sure, it may be useful enough to help craft basic, impersonal sales emails or pop up a quick marketing campaign. Because it’s grounded with your own data — from financial reports, sales or marketing campaign results, HR history, and more — the LLM will have more context to work with. Could the results of sales calls benefit marketing?

Real Estate 98

Real Estate SQL Manufacturing Government 98

Sales Hacker

APRIL 30, 2024

In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. 31:55 – Leadership lessons from managing a 400+ person team. 34:33 – Aligning multiple go-to-market motions across market segments.

GTM 90

GTM Customers Contract Go To Market 90

Martech

OCTOBER 10, 2023

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations. Here are some other benefits: Improved efficiency. Increased transparency.

Government 118

Government Customers Healthcare Promote 118

Highspot

JUNE 1, 2023

Major advances include: generative AI for sales enablement, enterprise-class training and coaching, and ​​services and success resources that empower revenue teams to scale what good looks like in business-to-business (B2B) selling. Highspot prepares our team with the skills, knowledge, and tools they need to excel.

Launch 98

Launch Education Strategize Pitch 98

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

Sales Gravy

FEBRUARY 25, 2024

Being able to pivot and adapt strategies in response to market changes, technological advancements, and customer needs is essential for sustaining growth. Talent Management Hyper-growth companies need to attract top talent by offering compelling opportunities for growth, learning, and impact.

Growth 95

Growth Strategize Technology Technology 95

Highspot

FEBRUARY 25, 2024

Sales operations teams frequently encounter hurdles such as juggling too many tasks, outdated procedures, insufficient data management, and communication breakdowns. When sales performance starts slipping, it’s a call to action for a sales operations strategy makeover.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. It’s in customer-facing operations. Where are companies using AI the most?

X-functional 121

X-functional Customer Relationship Management CRM Relationship Management 121

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 85

GTM Customers CRM Go To Market 85

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Product 95

Product Engineering User Experience Education 95

Salesforce

MAY 3, 2024

Clearly describe what problem or need your business addresses and why it’s necessary for your target market. This strengthens your case when marketing and selling to your target audience. Especially, if it’s your first business or you lack a background in finance or operations. Market analysis Who will you battle for customers?

Finance 52

Finance Pitch Legal Repeat business 52

Martech

AUGUST 28, 2023

To implement, manage and maintain new martech solutions, I recommend the following. will they need to be educated or convinced, do you need their buy-in, resources or support to get approval, etc.). Can I come and present this proposal with you as we need a firm commitment on time and resources?” Marketing operations.

X-functional 94

X-functional Angle Government Education 94

Heinz Marketing

APRIL 24, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Artificial Intelligence (AI) has become a buzzword in the business world, and for good reason. Companies need to have the right infrastructure, skills, and resources in place to successfully implement AI solutions.

B2B 96

B2B Government Technology Technology 96