Martech spending falls to lowest level in 10 years
Martech
MAY 13, 2024
“The drop in martech investment doesn’t signal a dulled appetite for technology, rather it reflects CMOs’ diminishing influence over martech as other enterprise leaders, such as IT, take more control,” Ewan McIntyre, VP Analyst and the chief of research for the Gartner Marketing Practice said in a release. Digital leads paid media.
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