Remove resources template analytics
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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making.

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5 ways MOps can elevate the annual planning process

Martech

Build a consistent planning template MOps professionals are experts in structure and process. They play a crucial role by creating a consistent template for annual planning. This template outlines the necessary steps — from setting business objectives to shaping marketing tactics.

Process 113
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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Templates to use to map commerce to GA4. Templates to use to map commerce to GA4. Key articles by Google support.

GTM 109
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Marketo’s September 2023 releases: A manager’s guide

Martech

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. In this view, the used-by counter shows a bird’s eye “1-50 of many.” Why we care.

UX 119
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Habu releases new data clean room enhancements

Martech

Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release. Marketers can now add Habu to their Facebook Ads/Advanced Analytics account. Why we care.

Campaign 101
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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

Referrals 123
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Top 10 Sales Enablement Resources for 2024

Highspot

To get ahead and stay ahead, let’s take a look back at 2023’s best resources chock full of insights that defined success in the years past. RESOURCE: SKO Success Kit : A sales kickoff toolkit ready to equip sales teams with essential resources, templates, and guidance for a prosperous SKO.

Sales 52