Search Engine Land

MAY 15, 2023

This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Education / Exploratory – Blog & Resources A SaaS website’s main purpose is to generate visibility on the search engines for the queries the customers search. is branded, and only 5.6%

Engineering 119

Engineering Growth Education Territory 119

Search Engine Land

OCTOBER 23, 2023

Whether you operate an ecommerce platform, a local business, a news site, or a blog, Bard can analyze your content and recommend schema markup that precisely matches your content type. Enter Bard , Google’s answer to the AI chatbot revolution. It’s trained on a vast dataset that includes Google Search.

Niche 140

Niche Engineering Strategize Consult 140

Martech

NOVEMBER 16, 2022

A link from a low-scoring domain like a town library or relevant resource site can not only pass link equity. Rather than trying to solely get links from other life insurance websites, you could search for websites in supplementary niches like healthy living and family planning, which are generally more resource-heavy.

E-commerce 101

E-commerce Real Estate User Experience Niche 101

Search Engine Land

NOVEMBER 16, 2022

A link from a low-scoring domain like a town library or relevant resource site can not only pass link equity. Rather than trying to solely get links from other life insurance websites, you could search for websites in supplementary niches like healthy living and family planning, which are generally more resource-heavy.

E-commerce 95

E-commerce Real Estate User Experience Engineering 95

Search Engine Land

MAY 12, 2023

You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic and conversions. What is a resource center? Let’s talk about how.

Niche 96

Niche UX User Experience Promote 96

Hubspot

MARCH 13, 2020

To get an idea of the different ways to use SEO, we're going to explain the types of SEO data, and a short list of how SEO data can lead to better marketing decisions. Types of SEO Data. Number of backlinks — A backlink is the hyperlink on one webpage that links to another site. So for traffic, SEO is a must.

Represent 100

Represent Territory Engineering Launch 100

Search Engine Land

APRIL 3, 2023

On March 3, LinkedIn introduced collaborative articles , a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. AI allowed LinkedIn to scale massively – the community component guarantees pageviews, social shares and backlinks, two perfect loops for growth and engagement. SUBSCRIBE See terms.

Teamwork 97

Teamwork Real Estate Growth Referrals 97

Search Engine Land

SEPTEMBER 11, 2023

This article distills valuable insights and recommendations, offering a roadmap for success in a field where reputation and backlinks no longer guarantee instant returns. Often, these smaller or up-and-coming brands will feature the logos and sometimes backlinks to the publication. Below are some snapshots of the websites’ performance.

Niche 140

Niche Commission UX Trust 140

ConversionXL

MAY 27, 2022

The suite of resources helps spread awareness of the Omnisend brand and product. More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Search Engine Land

NOVEMBER 17, 2023

Content variety UGC introduces a wide range of content types. UGC is a game-changer in digital content. It shifts from brands telling the story to your audience speaking collectively. UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities.

Engineering 116

Engineering Trust Click Through Rate Promote 116

Hubspot

MAY 27, 2020

As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Grow your personal brand.

Referrals 69

Referrals Pitch CRM Contact 69

Lead Fuze

MAY 26, 2023

The Importance of Backlinks in SERP Rankings Now that you’ve optimized your site, what’s next? Think blog posts showcasing industry insights or valuable resources for job seekers. Strategy #3: Leverage social media marketing and event marketing to promote your content and attract backlinks.

Healthcare 52

Healthcare Niche Clients Technique 52

Search Engine Land

JANUARY 27, 2023

Incoming links, or backlinks, still matter for SEO. The ‘good old days’ of backlinks are (not yet) over When I started practicing SEO in 2004, many empty sites ranked on Google. To be clear, backlinks are still a ranking factor. But they are becoming less important for Google. What you need is a balanced SEO budget.

UX 100

UX Objectives and Key Results User Experience Consult 100

Search Engine Land

FEBRUARY 24, 2023

keep in mind that it’s responses and suggestions frequently won’t be using the same types of data sets (driven by search popularity and competition) as your favorite SEO tools. ChatGPT does not crawl the web! There are a variety of things ChatGPT can get flatly wrong: facts, math problems, code. QA is your friend!

X-functional 104

X-functional Niche Engineering Start-ups 104

Lead Fuze

JUNE 27, 2023

Is a marketing agency worth it? Many organisations grapple with the issue of whether to enlist the services of a marketing agency as they strive for greater digital reach. With the increasing complexity of the digital landscape, leveraging the expertise of a digital marketing agency can provide significant advantages.

Objectives and Key Results 52

Objectives and Key Results CTR Campaign Promote 52

Search Engine Land

OCTOBER 18, 2022

When they typed in the domain, the URL redirected to one of their top competitors, located in their area, not many miles from them. When they typed in the domain, the URL redirected to one of their top competitors, located in their area, not many miles from them. Most search ranking factors are very straightforward. The case overview.

Legal 103

Legal Presentation Follow-up Niche 103

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

When starting with email marketing, try out these few different types of emails: Newsletters to share relevant information about your business. Additional resources: 5 Ways To Nail Your Email Marketing Segmentation Right Away. Email marketing. Social media marketing. Organic search engine optimization (SEO). Pay-per-click (PPC).

Campaign 82

Campaign Promote Engineering Launch 82

ConversionXL

NOVEMBER 10, 2021

If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box. What types of ads are they running, and on which platforms?). By 2024, that figure will rise to $645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Heinz Marketing

APRIL 30, 2022

This is content that is strategically designed to rank high on Google’s search engine, that is intended to go viral and receive many backlinks, as well as be 10x stronger than any other article on the website. Vox , for teaching us about this resourceful tool to help B2B companies boost their website’s reputations. Thank you, Lesley J.

B2B 94

B2B Conversion Technique Strategize 94

Search Engine Land

DECEMBER 7, 2023

If competitors heavily invest in SEO and outperform your site, it can be a benchmark for the effort and resources you might need to stay competitive. This user-friendly tool eliminates guesswork from your content planning by providing a data-driven approach. Here’s how. It clearly shows how frequently a competitor posts (or updates) content.

Niche 116

Niche Technique Presentation Gaming 116

Search Engine Land

MAY 3, 2023

Let me say that again: ~50-200 referring domains (or backlinks). Competitive spaces are competitive for a reason. That works in two ways: Lots of money to make, with oodles of demand and lucrative payouts, but… Also, lots of money your competitors have to splash the cash to outbid and outrank you. Lots of good content is one example.

Finance 92

Finance Niche Referrals Follow-up 92

Search Engine Land

JULY 14, 2023

Tip: If your company is an active member in some of these groups, ask them for a backlink to the careers section for members looking for work. Now, watch as the traffic increases or decreases with the optimizations and which job types begin filling out more submissions. But that could be the wrong move. Those extra $3 add up.

Conversion 94

Conversion Commission Drivers/motivators Territory 94

Search Engine Land

MARCH 14, 2023

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. Bankrate.com, on the other hand, is a pretty established website with history and backlinks. But when it comes to SEO, cost-savings don’t matter as much as content quality. Google on AI content.

Niche 99

Niche Trust Follow-up Engineering 99

Search Engine Land

FEBRUARY 6, 2023

It earns more backlinks and is most likely to appear on Google’s first page. Finally, as we move further into the age of multimedia content, don’t discount alternative content types when discussing the long-form format. If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be.

UX 98

UX Transportation Trust Engineering 98

Search Engine Land

JULY 13, 2023

Case 1: Consequences of over-indexing low-quality content Google has limited resources for web crawling and processing. But if it’s widespread, Google might ignore entire page types or most of the site’s content. In this article, I’ll share three real-life examples. Google does not set an upper limit.

Drivers/motivators 95

Drivers/motivators Territory Niche Engineering 95

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. What does the score tell you?

Gambling 128

Gambling Niche CTR Strategize 128

Lead Fuze

MAY 26, 2023

Gaining knowledge of how to run a flourishing digital marketing agency is necessary for those wishing to succeed in the continuously shifting online sphere. With numerous strategies, tools, and approaches at your disposal, it can be challenging to navigate this competitive industry. Don’t forget about the power of SEO.

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

ConversionXL

JANUARY 14, 2020

Instead, you have to identify scalable solutions that drive organic traffic—new information types or page templates. I call the later type “inventory driven.”. In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. Take Quora, for example. In other words, new features!

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. How was he able to accomplish such an incredible feat? The short answer? Data-driven content marketing. These sites are “information providers.”

Finance 73

Finance Commission Government Networking 73

Hubspot

APRIL 23, 2020

We knew that reports were a content type that worked well for us in the past. With the combination of 1) a target audience, 2) an understanding of high-performing content types, 3) timing, and 4) our additional user research, we wanted to create a remarkable go-to resource for marketing managers building their strategies for the year.

Campaign 98

Campaign Promote Strategic planning Follow-up 98

Hubspot

MARCH 26, 2018

Google's Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search. There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. Cost: Free.

Cold Call 101

Cold Call Contact Follow-up Start-ups 101

Search Engine Land

MAY 24, 2023

Define SEO Depending on what type of company you’re dealing with, you may have to start with the very basics. In most cases, they are aware of SEO. Still, some don’t understand the value it can bring. This is an issue when there’s competing budgets and the allure of other, more familiar marketing strategies.

Objectives and Key Results 100

Objectives and Key Results User Experience Engineering Education 100

Search Engine Land

NOVEMBER 23, 2022

Snake oil: A popular type of panacea in SEO. Once Google grew big enough to dominate the market, unethical SEO practitioners mainly focused on artificially inflating the number of incoming links (also called backlinks) so that Google would rank them higher. Is it or not? I wondered about the context and doubted whether it was true.

Gaming 108

Gaming Engineering Start-ups Technique 108

Search Engine Land

DECEMBER 12, 2022

Limited by data resources. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO.

Niche 103

Niche Engineering Growth Price 103

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. Past studies have estimated that as many as 80% of queries are informational, with the remainder split equally between the other two types. The guidelines also identify two sub-types: Know Simple.

UX 126

UX Engineering Click Through Rate Follow-up 126

Lead Fuze

AUGUST 15, 2021

But if I found them today and I felt they could help my business grow, I’d throw my money at the screen until I could use them. You may be the same way and that tells you a bit about the incredible advancement of the industry, especially in marketing software tools. More and more, it seems like this is happening to me. 1 The Number of Reps.

Objectives and Key Results 98

Objectives and Key Results CRM Clients Sales 98

ConversionXL

AUGUST 18, 2020

The SEO Pyramid categorizes search term types for B2B SaaS businesses. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. What is the SEO pyramid? brand terms, solution terms, etc.) have the lowest volume but the highest purchase intent. You can upload a CSV.)

B2B 123

B2B Campaign Start-ups CTR 123