ClickFunnels

SEPTEMBER 29, 2022

A video course. In practice, this typically means that there’s a video on the squeeze page that people can watch without opting in. That video ends with a call to action to get the lead magnet (usually either a resource related to the video that they just watched or more videos on the same subject).

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

ClickFunnels

AUGUST 18, 2021

In return for some sort of free gift (downloadable resource, free course, free trial, demo, etc), a person gives the business their email address (and maybe also their name and/or phone number). For pretty much every online business, webinars are a great lead-gen tool. At ClickFunnels, we’ve run Webinars about this….

Lead generation 245

Lead generation Contact Niche Gaming 245

ClickFunnels

SEPTEMBER 17, 2021

Well, his primary marketing strategy was webinars, so he used webinar funnels to grow our company’s user base. Now, given the results that he has achieved with this approach, it’s probably safe to say that Russell is one of the top webinar marketing experts on the planet. ConversionXL is a great resource on the topic.

A/B testing 235

A/B testing Conversion Sales Price 235

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry.

Engineering 114

Engineering Entertainment Education Niche 114

Veloxy

MARCH 22, 2021

Salesforce’s impressive level of success is well deserved due to their extensive resources and numerous advantages offered by the CRM. Similarly, the CRM provides your employees with all the resources they need to maximize efficiency and productivity. 5: Exceptional User Resources. Top 5 Benefits of Salesforce Adoption.

CRM 242

CRM Education Up-sell Service 242

Salesforce

MARCH 19, 2024

Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials. I love reading posts about how a problem was solved,” said James BeVard, senior Salesforce certified administrator at B&H Photo Video.

Networking 135

Networking Negotiate Service Contact 135

Search Engine Land

FEBRUARY 6, 2023

Videos, webinars, and podcasts can have just as much depth as a piece of written content and can help you meet your goals, too – and they might invite even better engagement. This includes headings, but more importantly, you need relevant images or videos in there, too. Get the daily newsletter search marketers rely on.

UX 96

UX Transportation Trust Engineering 96

ConversionXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. The suite of resources helps spread awareness of the Omnisend brand and product. Generate demand by solving crucial customer problems.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Martech

MAY 26, 2022

Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. They will also gain post-performance and user engagement insights informing future campaigns. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care. TikTok isn’t only about reach.

Territory 94

Territory Launch Education Promote 94

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team.

Strategize 124

Strategize B2B B2C Trust 124

Martech

SEPTEMBER 11, 2023

GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. There are also powerful tools that allow for text to image and text to video creation. For video content creation, Runway.ml

Campaign 123

Campaign Launch Represent Strategize 123

Sales Pop!

JANUARY 25, 2024

By focusing on unique, educational content, you’re positioning your brand as a thought leader and a go-to resource in your industry. By publishing webinars and educational videos on their website, they’re showcasing their expertise and offering valuable resources to their customers. Take Lanteria , for example.

Education 59

Education Real Estate Trust Engineering 59

Search Engine Land

JANUARY 11, 2024

same text, video/audio, or image, depending on the task). It’s important to know that Google won’t automatically treat it as duplicate content if you have the same content in both written (like a blog) and video formats (such as a long YouTube video or in shorter clips on Shorts/TikTok).

Objectives and Key Results 130

Objectives and Key Results Follow-up Start-ups Engineering 130

ClickFunnels

NOVEMBER 29, 2022

These can be anything from a free ebook to a video course or webinar. Webinars are a great way to connect with your audience and build relationships. During the webinar, you can engage people and collect their contact information. Check out the video below to see how this works in more detail…. Lead Magnets.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Search Engine Land

MAY 12, 2023

You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic and conversions. What is a resource center? Let’s talk about how.

Niche 93

Niche UX User Experience Promote 93

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day.

Presentation 89

Presentation Promote Conversion 89

criteria for success

FEBRUARY 17, 2021

We also offer an array of accessible resources such as eBooks, webinars, podcasts, workbooks and templates, and more. Our newest resource is our video library. The available videos can serve as lessons, as inspiration, as an icebreaker or an activity–whatever works for you and your team. Download Now.

Management Consulting 90

Management Consulting Sales Consult Networking 90

ClickFunnels

AUGUST 20, 2021

Then create a simple resource that will help — an eBook, whitepaper, cheat sheet, or email course. To be clear, a sales funnel is simply a series of pages that are crafted to guide the visitor toward taking a very specific action — opting into your email list, downloading a free resource, buying a product, registering for an event, etc….

Lead generation 237

Lead generation Technique Referrals Niche 237

Salesforce

JANUARY 17, 2024

Get access to exclusive resources and training As a member of the Service Trailblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials. It’s also amazing to see people grow from asking basic questions to providing help on complex features.”

Service 132

Service Customers Networking Negotiate 132

ClickFunnels

NOVEMBER 15, 2021

So don’t waste all those resources on some app that you are going to ditch in a few months anyway. Advanced video features. Convertri offers exceptional video functionality. In fact, they claim that they have the fastest video hosting that you have ever seen, which contributes to their fast page loading speed.

Lead generation 166

Lead generation Price Up-sell Commission 166

Martech

FEBRUARY 7, 2024

Of course, not every business has the time, resources, or expertise to design and optimize their AI-based tech stack, which is why it’s become so much more helpful for businesses to run on more comprehensive platforms. For a deeper dive into specific use cases for AI in sales and marketing, check out our recent AI webinar below.

Technology 121

Technology Technology CRM Finance 121

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Education 97

Education Presentation Price Follow-up 97

Salesforce

APRIL 1, 2022

Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Amp up webinars with a B2B marketing campaign. Two ways you can improve your webinars.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

ClickFunnels

SEPTEMBER 23, 2021

A video course. YouTube is the most popular video hosting platform in the world that has over 2.2 For example, if you use the term “how to get a mortgage” , you might get these search suggestions: Create videos targeting those keywords. Make sure that each video is better than all the other videos on that topic.

Real Estate 212

Real Estate Niche Lead generation Promote 212

ClickFunnels

SEPTEMBER 28, 2021

He is known for his focus on quality over quantity when it comes to content, creating comprehensive resources on various subjects, and his flagship product, the “SEO That Works” online course. Two years ago, his video on his handstand journey went viral, amassing over 2.6 YouTube is full of “how to do a handstand” videos.

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

ClickFunnels

NOVEMBER 10, 2021

Watch the video for a laugh and for some truth bombs. a webinar ), a free trial of your service, or something else. After you’ve delivered the free resource that was promised, we recommend sending what we call a “soap opera email sequence” — this consists of 5-7 emails over 5-7 days and it systematically turns leads into customers.

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Martech

APRIL 5, 2022

Do not be afraid of implementing training tactics that may not scale over the long term, like doing 1:1 sit-downs or video calls with your users and walking them through the tool personally. Tip #3: Offer a variety of ongoing training resources. Short webinars and “tips and tricks” videos. Office hours.

Technology 98

Technology Technology Launch Referrals 98

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Podcasts (and audiobooks) have become my go-to resource for all things.

Pipeline 120

Pipeline B2B Niche Technology 120

Martech

MAY 18, 2023

Whether you’re hosting a webinar, podcast, metaverse event or a web-based meeting, events provide a unique opportunity to engage with potential leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space.

Lead generation 89

Lead generation Follow-up Negotiate Promote 89

Hubspot

MARCH 1, 2021

It can either draw them in further with online resources and content , podcasts, videos, and news, or it can say the same thing as your competitors' sites, providing a laundry list of services and a nice look, but neither helping nor hurting your chances to start or enhance a relationship. Say you are going to run a webinar.

Lead generation 101

Lead generation Presentation Gaming Service 101

Lead Fuze

MAY 26, 2023

Video Content Creation for TikTok and Instagram Reels Visual content is a powerful tool to engage your audience. Create engaging video content showcasing behind-the-scenes glimpses into your work culture or providing quick tips related to digital marketing strategies. This will help increase your agency’s reach and visibility.

Promote 52

Promote Referrals Niche Clients 52

criteria for success

APRIL 12, 2021

Charles is also an accomplished Sales Keynote Speaker, and is currently writing his new book “Enabling Buying in a World of Selling” After you hear this episode, be sure to register for our upcoming webinar series on Creating Growth as a leader. With one registration, you will get access to all 3 webinars. Sign up today!

Negotiate 91

Negotiate Growth Follow-up Up-sell 91

criteria for success

MAY 3, 2021

On Wednesday, June 9th at 3:30pm, we will be partnering with Jerome for a webinar on How to Distill Your Company's Secret Sauce. CFS Resource Recommendations: Our webinar on Driving Consultative Selling with Problem Solving & Storytelling. Are you signed up yet for our Creating Growth webinar series ? Sign up today!

Conversion 98

Conversion Consult Clients Follow-up 98

Martech

NOVEMBER 3, 2022

Content : Creates compelling copy and calls to action at every step in the journey, inspiring suppliers as to the “why,” guiding them to the right resources and training while clearly showing the value of SBT adoption. Adapting marketing platforms and processes require investments of time and resources.

Technique 91

Technique CRM Education Campaign 91

criteria for success

APRIL 4, 2022

CFS Resource Recommendations: Our webinar on Driving Consultative Selling with Problem Solving & Storytelling. CFS Video Library. Jerome's writing on LinkedIn. Email Jerome at Jerome@narativ.com! Powered by Storytelling by Murray Nossel. Subscribe to our blog ! Follow us on Twitter! CFSPlayBook.

Conversion 98

Conversion Consult Clients Sell 98

Search Engine Land

DECEMBER 11, 2023

“Indoor Plant Care Guides”: Develop comprehensive care guides for popular indoor plants and offer them as free resources to customers, positioning your garden center as a trusted authority on indoor plant care. Share these videos on your website, social media channels, and YouTube to engage and educate your audience.

Promote 102

Promote Campaign B2C Retail 102

Search Engine Land

SEPTEMBER 27, 2023

You will likely lean into video content if you recognize that content around a query is popular on YouTube and TikTok. This step allows us to identify video content opportunities, creator-led considerations or reaffirm that Google is the go-to destination. vertical, short-form videos) to resonate with the audience effectively.

Strategize 130

Strategize Entertainment Engineering Trust 130