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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

The channel sales team works to build and maintain strong relationships with channel partners, such as distributors, resellers, or retailers, to expand market reach and drive sales. The manager role involves strategic planning, performance analysis, and fostering a motivated and productive SDR team.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

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Winning customer loyalty starts with straight talk about tariffs

Martech

A message to customers could be one strategic step in your tariff response plan, but it’s not the only one. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game.

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Advertising in local markets: A playbook for success

Martech

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Dig deeper: Why you should add predictive modeling to your marketing mix 5.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Now, retail success depends on integrating a blend of diverse technologies to thrive. Explore a customer-centric approach to navigating digital transformation in retail. This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning.

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.