Martech

AUGUST 7, 2024

Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions. Addressing these challenges early on leads to more effective and impactful marketing campaigns. Fragmented systems.

Objectives and Key Results 128

Objectives and Key Results Campaign Strategize Retail 128

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Salesforce

JULY 18, 2024

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. They built their pilot with Salesforce technology, including Salesforce for Retail. Taking an innovative approach to using this technology can result in outcomes that are better than expected.

A/B testing 98

A/B testing Retail CRM Cross-sell 98

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. AI Optimize streamlines this and lets users optimize aspects of their SEO content during the Yoast SEO Analysis process.

Retail 112

Retail Gaming Campaign Engineering 112

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 119

Retail Networking Profit margin Technology 119

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

ClickFunnels

MAY 8, 2025

It’s not just a buzzword; it’s a game-changer for online retailers who want to increase sales and build a base of repeat buyers. Boosts Conversions By strategically leading customers through a series of steps, you can increase their chances of purchasing. You need a plan for turning visitors into loyal customers.

E-commerce 130

E-commerce Strategize Retail Trust 130

Martech

MAY 8, 2025

I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative. A clothing retailer spent 18 months connecting their website to their store systems. ” Then, the returns started flowing in.

Healthcare 108

Healthcare Retail Technology Technology 108

Martech

APRIL 28, 2025

Dig deeper: How to make CTV ads that stick Key growth categories and emerging strategies While most categories are projecting double-digit growth in digital video in 2025, CPG, retail and pharma are projected to be the biggest users. Notably, CTV is shown to drive high ad engagement rates for pharmaceutical ads.

Pharmaceutical 102

Pharmaceutical Retail Strategize Growth 102

Martech

AUGUST 8, 2024

With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns. Personalize experiences at scale. Enable the Position-Less Marketer.

Retail 119

Retail Campaign Follow-up Strategize 119

Salesforce

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Objectives and Key Results Trust Start-ups 111

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. We are here to break down key takeaways from major retail SERP changes, including: Why is Google adapting how it serves product results to consumers in 2023. The list goes on. YoY in Q1 2023.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Keep your data feeds up-to-date, submit them to s earch engines like Google , ensure they’re working, and make sure local retail locations are doing the same. E-gifts and gift cards may be in demand.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 93

Retail E-commerce Strategic partnership Click Through Rate 93

Salesforce

SEPTEMBER 16, 2024

In retail, an agent could handle simple queries like “where’s my package?” With AI managing the details, individuals can delve into complex problem-solving and strategic thinking, pushing the boundaries of what’s possible and sparking breakthroughs across various fields.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 89

Retail Networking Strategize Start-ups 89

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Get MarTech!

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

MARCH 20, 2025

It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.

Retail 99

Retail Launch Education Represent 99

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. This strategic alignment will condense the customer journey and drive efficiency, making creator marketing an essential tool for delivering measurable business outcomes at every stage.

Niche 117

Niche B2B Service Retail 117

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

Entertainment 67

Entertainment Retail Drivers/motivators Campaign 67

Search Engine Land

DECEMBER 7, 2023

With these insights, you can make informed decisions for your online retail efforts. This process turns raw data into actionable insights, uncovering patterns and opportunities to inform strategic decisions and enhance your campaigns’ competitiveness. The Merchant Center data transfer can be set up in the data transfer menu.

Retail 84

Retail Product Non-Profits Profit margin 84

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? They study it, map it out, and then look for the right tool to solve it.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

JANUARY 14, 2025

Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

Sales Pop!

NOVEMBER 18, 2022

Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. How about traditional retail? But I’m suggesting that we all stop and, in the interest of time, conduct concise team brainstorming events that can be just as productive.

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

Sales Pop!

AUGUST 24, 2021

Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. How about traditional retail? Truthfully, though, such sessions have their merits. But in the interest of time, rapid sales team brainstorming events can be just as productive.

Transportation 242

Transportation Real Estate Healthcare Government 242

Search Engine Land

AUGUST 8, 2024

With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns. Personalize experiences at scale. Enable the Position-Less Marketer.

Retail 89

Retail Campaign Follow-up Strategize 89

Martech

APRIL 16, 2025

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. from retailers or digital platforms). Collaborating with tech providers or retailer partners can supercharge your targeting and insight generation.

E-commerce 100

E-commerce Retail A/B testing Drivers/motivators 100

Search Engine Land

AUGUST 22, 2024

Ideal strategic approach for exploring new market opportunities. Limited suitability toward ecommerce retailers with large catalogs and diverse product variation. Advantages There are more options available to accommodate regional differences and tailor the user journey (e.g., a custom-made landing page for each location).

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

G2

MARCH 6, 2025

Creating and driving organizational transformation can feel like driving on the opposite side of the road in a foreign land daunting. Now consider driving a dirt track? Unimaginable, right?

Retail 59

Retail Strategize 59

Salesforce

JUNE 19, 2025

In this era of economic uncertainty, there is also incredible opportunity for consumers and retailers alike, thanks to AI. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

Retail 52

Retail Price Profit margin Promote 52

Salesforce

NOVEMBER 11, 2024

Here’s how they’re making a difference: Retail virtual assistants : An AI agent for retail automates inventory management, answers customer questions, and suggests products. Right now, small business leaders are strategizing with AI, data, and CRM , and you are a part of history in the making.

Real Estate 105

Real Estate CRM Hospitality Retail 105

Martech

SEPTEMBER 25, 2024

These moments allow your brand to be a trusted guide instead of a journey interrupter — but only if you’re strategic. As many as 45% of consumers prefer in-store shopping because of the ease of product comparisons, according to the National Retail Federation. The challenge is to uncover your opportunities to guide consumers.

Trust 70

Trust Retail Growth Strategize 70

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. While using different tools and analyses makes sense for tactical, day-to-day optimizations, you need a unified, holistic solution for strategic decision-making.

Retail 122

Retail Campaign Trust Strategize 122