Martech

MAY 8, 2024

It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed.

Technique 99

Technique B2C User Experience Strategize 99

Tibor Shanto

AUGUST 10, 2021

As I have probably mentioned a million times, prospecting is different than selling. Giving you room to rethink which questions we use to get the appointment, and which to move a sale forward. Take closed ended questions, most people have bought into the myth that they are bad. Bad as with any weapon it comes down to how and why.

Appointment 274

Appointment Quota Prospecting Education 274

Partners in Excellence

DECEMBER 1, 2021

It’s a time to get together with family and friends, over indulge in eating and watching football (The American version). There is a lot that we, and specifically me, can be thankful about at this time of year. All of us have had to rethink so much of what we do, how we work, what home and family life means.

Clients 118

Clients Meeting Customers Sales 118

Partners in Excellence

NOVEMBER 24, 2021

It’s a time to get together with family and friends, over indulge in eating and watching football (The American version). There is a lot that we, and specifically me, can be thankful about at this time of year. All of us have had to rethink so much of what we do, how we work, what home and family life means.

Clients 105

Clients Meeting Customers Sales 105

SaaStr

JANUARY 12, 2024

The Seven Things all Founders Should Know About Sales. The Seven Things all Founders Should Know About Sales. Tunguz, MongoDB, Nick Mehta, Bessemer and More!!

GTM 95

GTM B2B Up-sell Growth 95

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. See terms.

B2B 119

B2B Represent Campaign Strategize 119

Search Engine Land

FEBRUARY 5, 2024

From static benchmarks to dynamic insights Google’s Search Quality Rater Guidelines mention the word “user” more than 800 times across 168 pages, including an entire section called “Understanding Search User Needs.” Ultimately, this redefines how we measure and interpret SEO success. Business email address Subscribe Processing.

Lead generation 124

Lead generation User Experience Conversion Meeting 124

Salesforce

APRIL 10, 2024

It’s time to rethink dashboard design as we know it – with an app. The best business analytics apps are seamlessly embedded where your users already do their daily work and push the right insights at the right time. The insights are contextual, timely, and relevant because you designed them that way.

User Experience 97

User Experience Trust Technique Education 97

Engage Selling

JANUARY 22, 2021

I’ve been talking a lot about the importance of having the right mindset for uncertain times. And for sellers and leaders alike, I regularly remind you why you must adapt, how you work, and how you connect with customers to … Read More » The post Rethinking Your Personal Habits first appeared on The Sales Leader.

Customers 139

Customers Sales Product Sell 139

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B 106

B2B Represent Campaign Strategize 106

Cerebral Selling

MARCH 4, 2024

I’ve spent a lot of time studying the patterns and research around what makes great sales leaders. Take a moment now before reading on to think about what your list would include] Having done this exercise hundreds of times, I consistently hear answers like they: “believed in me, saw my potential, and invested in my success.”

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Partners in Excellence

MAY 27, 2021

In your next conversation about Rev Ops, count the number of times you hear the word “customer” in the conversation. This forces us to completely rethink everything–our tools, our processes, our systems, our programs, our talent/organizational requirements, and how we respond to support the customer digital buying journey.

Strategic planning 127

Strategic planning Manufacturing Legal Finance 127

Martech

APRIL 23, 2024

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. The end result?

Government 66

Government Campaign Customers Follow-up 66

Partners in Excellence

JANUARY 11, 2022

We know that we have to be customer focused, yet too often, we haven’t taken the time to research and understand the customer and their issues. Our solutions to improving the results we get from these is to increase the volume, not rethink or refine our approaches. Perhaps, we should rethink this.

Cross-sell 130

Cross-sell Quota High impact Prospecting 130

Martech

MARCH 4, 2024

We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. Plan with agility Planning anything too far ahead will be a waste of time because as fast as you can put together an annual plan, it will be irrelevant. Dig deeper: Rethinking the marketing planning process for an agile world 3.

Technology 112

Technology Technology Launch Product 112

Tibor Shanto

JUNE 17, 2021

Major improvements made one goal at a time. Matt Roberts is a tech founder and wants leaders to rethink why and how goals are set and teams managed as part of his OKR consultancy and software business – ZOKRI. Does this describe your sales organisation? Objectives and Key Results (OKRs). Google perfect team formula.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Martech

JANUARY 10, 2022

Consumers are being forced to rethink basic certainties about their lives. The more fundamental rethinking of priorities can be seen in the so-called “Great Resignation.” This may not be the time to challenge them with complexity or anything too emotionally raw. Let’s do the time warp.

Entertainment 97

Entertainment B2B Follow-up B2C 97

Partners in Excellence

JUNE 9, 2021

To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. We always think in terms of “marketing has always done these things… sales has always done these… ” What if we rethink how we engage customers?

Manufacturing 143

Manufacturing Technology Technology Up-sell 143

Search Engine Land

MARCH 28, 2023

It’s a fascinating time to be a marketer. But this new age of machine learning should cause all advertisers to pause and rethink their creative process. But we must give machine learning all the assets to serve the best ad for that user at any given time. Six seconds!

A/B testing 98

A/B testing Campaign Gaming Engineering 98

Martech

NOVEMBER 10, 2023

Shifting from assumed behaviors to explicit data requests As marketers, it’s time to rethink strategies from assumed behaviors to explicit data requests. By directly asking for information to enhance user experiences, businesses can build trust and offer genuine value in exchange for data.

Customers 112

Customers User Experience Strategize Drivers/motivators 112

Search Engine Land

NOVEMBER 10, 2023

Shifting from assumed behaviors to explicit data requests As marketers, it’s time to rethink strategies from assumed behaviors to explicit data requests. By directly asking for information to enhance user experiences, businesses can build trust and offer genuine value in exchange for data.

Customers 108

Customers User Experience Strategize Drivers/motivators 108

Partners in Excellence

FEBRUARY 10, 2021

I thought I’d spend a little time on it. And it forces us to rethink how we engage these customers in selling. As an example, in Rethinking Sales Enablement , I presented data from Gartner research that showed how buyers are spending their time. Several people have asked me about it.

Sell 126

Sell Presentation Process Customers 126

Partners in Excellence

OCTOBER 13, 2020

Alternatively, something happens competitively, forcing us to rethink and respond. Disrupting ourselves, rethinking what we do, why we do it, how we do it is a condition of survival. We have a level playing field where everyone–at least those who want to grow ad thrive must change–they must rethink everything!

B2C 111

B2C Retail Networking Clients 111

Membrain

FEBRUARY 26, 2023

When you look at these things we use to describe “salesmanship,” none of it is meaningful to the buyers – the people we have to engage to meet our quotas, achieve our goals, and earn our commissions.

Commission 125

Commission Quota Negotiate Pitch 125

SaaStr

FEBRUARY 27, 2024

Companies need to rethink GTM organization design. There needs to be rethinking around GTM design. But really, you want to rethink the spend you have so you can drive up growth while maintaining cost efficiency. Take the time to tune and iterate until you reach a healthier place. How do you do that?

Go To Market 88

Go To Market GTM Non-Profits Quota 88

SaaStr

NOVEMBER 17, 2023

For the first time in twenty years, we have a blank canvas, complete artistic freedom to reimagine everything in B2B software. It’s an exciting time to be a visionary, and that’s a founder’s job. The Innovator’s Dilemma is the long-time work of Clayton Christensen, a Professor at Harvard Business School.

GTM 102

GTM Technology Technology Up-sell 102

Partners in Excellence

FEBRUARY 3, 2021

The only thing we can do is determine if they are open to rethinking. If they aren’t, we are wasting our time and theirs. It’s our job to understand their thinking and explore if they might be open to rethinking.*. We are just solidifying their current thinking. It’s not our job to change people’s minds.

Customers 131

Customers Technique Drivers/motivators Growth 131

Martech

SEPTEMBER 15, 2022

Because if you’ve got three different pillars in here and there’s not a little bit of overlap, then it’s time – before you start looking at GTA4 and setting it up properly – to rethink what really is success and what are we looking to track.”. says Harris. In your inbox. Processing.Please wait.

Clients 92

Clients Launch Start-ups Conversion 92

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? Workshop Wednesday LIVE: Rethinking Sales Compensation for a Consumption-Based GTM with MongoDB 5.

GTM 67

GTM Pitch Growth Strategize 67

Partners in Excellence

DECEMBER 28, 2022

” Since we are approaching year-end, it’s often a time to sit back and reflect. Multi-touch worked, at one time we had to touch the prospect roughly 7 times. The latest research says it’s 66 times. We aren’t alone, the relative risk of rethinking things, changing, and innovating is relatively low.

Up-sell 68

Up-sell Growth CRM Promote 68

The Advantexe Advisor

AUGUST 4, 2023

So, as the weekend approaches, what a great time for some everyday reflections through the lens of Business Acumen to keep the mind entertained and refreshed for what will be coming in a few weeks… LinkedIn has an overall of 675 million users from all over the world. Companies that use these systems need to rethink their strategy.

Cold Call 78

Cold Call Entertainment Strategize Networking 78

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. This requires rethinking or reevaluating your reporting. This increased activity makes it a great time to spot data trends – and quickly test new ideas.

Gaming 141

Gaming Campaign Clients Start-ups 141

Salesforce

JANUARY 10, 2022

Against this backdrop, some pioneering schools are rethinking their programs altogether: some are using learning platforms from companies like Salesforce to impart in-demand skills, and others are introducing specific certificate programs to give students the skills they need to succeed in fast-growing markets. “Higher education in the U.S.

Finance 95

Finance Education CRM Pipeline 95

Salesforce

APRIL 20, 2023

Work with your legal counsel to ensure implementation is complete, accurate, and timely. Data minimization means rethinking your whole process Data minimization is another concept from GDPR and other global privacy laws that has made its way into U.S. state privacy laws.

Legal 96

Legal Cross-sell Represent Trust 96

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. The time has come for the advertising industry to champion consumer privacy. Consumer privacy has become a major focus in the digital advertising industry. It’s not enough to just comply with regulations.

Strategize 110

Strategize Trust Legal Retail 110

Martech

JULY 18, 2022

It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having.

B2B 103

B2B Sales Customers 103

Partners in Excellence

JUNE 21, 2022

Over time, our customers change, both their needs, their priorities, how they buy. Technologies and new methods caused us to rethink, all oriented around improving performance and our abilities to engage customers. ” When I get confused with these kinds of things, I tend to rethink and reconsider it.

Cross-sell 70

Cross-sell Inside sales Growth Technology 70