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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Customer retention is becoming more of a priority for B2B marketers lately.

B2B 122
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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

Major advances include: generative AI for sales enablement, enterprise-class training and coaching, and ​​services and success resources that empower revenue teams to scale what good looks like in business-to-business (B2B) selling. Companies everywhere are intent on increasing efficiency, which requires running programs with rigor.

Launch 98
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How We Approach Virtual Sales Training to Ensure Results

Force Management

This post is an extension of the Ten Reasons Why Our Sales Training Is Different. The impacts of the pandemic have left many sales leaders to shift priorities and find new ways to equip their sales teams to succeed. Like many companies, we’ve had to refine our sales engagement and delivery process.

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3 Key Strategies to Cultivate A Customer-Focused Mindset

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Sellers, however, tend to view their success point as the sale.

Customers 107
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5 tips for building customer trust during the supply chain crisis

Martech

The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson. Positive strategies to build trust.

Trust 118
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

million of inventory online and recovered all their lost POS revenue with online sales. Curbside pickup, local delivery, contactless payment, and Buy Online Pick up In Store (BOPIS) continue to rise in popularity. Do you want us to offer delivery?’ What are your delivery borders? Will you charge a fee for delivery?)

Retail 155
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Sales Communication Evaluation – Score Your Team

criteria for success

Sales communication is a vital skill for salespeople. If you are wondering how your team stacks up, use this tool to score your team’s sales communication skills. Sales Communication with… 1. Let's Talk Sales! How accurate are your sales forecasts , both amounts and close dates? Listen Now. Management.