Mastering Founder-Sales: 10 Lessons from 150+ Early-Stage Start-Ups
Sales Hacker
JULY 14, 2022
Let’s start with a definition. What is “founder-sales?” . Founder-sales happens when the founder is the one responsible for selling his/her products to prospects, and heading the GTM motion for the company. . Why is founder-sales important? Read: Using Storytelling In Sales to WOW Your Prospects Into a Deal .
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