Search Engine Land

JUNE 2, 2023

Even the most authoritative sites will have older pages that see traffic drops. With the recent run of algorithm updates , you might have a previously stable site that’s seen more turbulence (and even a longer-term flattening or drop) than it had in years past. A few things may be true: More authoritative sites may be ranking.

B2B 95

B2B Click Through Rate X-functional Real Estate 95

Martech

MAY 2, 2024

Candito adds, “We had run programmatic client-acquisition campaigns for a while, but when we layered on the ICP and intent data, our average spend per account to drive engagement — either a site visit or some on-site activity — fell from $160 to $20.” If later, it would be ABM-style demand generation. Remarkable.

B2B 109

B2B Drivers/motivators CRM GTM 109

ClickFunnels

NOVEMBER 18, 2021

Here’s an example from It’s All You Boo, a personal development site. What’s Your Guitar Playing Style? But beginners probably won’t even know what “dreadnought” or “parlour” body styles are… so they’ll ignore the quiz altogether. And it works really well if you sell products online where people want a specific style or type.

Lead generation 252

Lead generation Consult Conversion Gaming 252

Search Engine Land

FEBRUARY 19, 2024

And this can inform what a site needs to answer. This means providing answers for local searches, FAQ-style results, or other articles. People will use voice search for a quick answer and will go to a site if they want more in-depth information than what was provided in a quick answer or generated summary.

Entertainment 122

Entertainment Technology Technology Gaming 122

Search Engine Land

APRIL 22, 2024

Initially, it pushed the “microformats” style of schema, where individual elements had to be marked up within the HTML to feed structured or contextual information to Google. For example, a site without reviews purports a 5-star aggregate review rating (clearly false).

Engineering 104

Engineering Start-ups Follow-up Up-sell 104

Search Engine Land

NOVEMBER 21, 2023

Test levers, including language, design, placement and style. Extend the content journey Especially for educational content, it can be more effective to convince visitors to spend more time elsewhere on the site before asking them for any information. and make sure you’re giving users a way to convert.

Real Estate 130

Real Estate UX Drivers/motivators Education 130

Martech

AUGUST 3, 2023

GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. Users will get a starter site completely built, with images included. It will build a fully functional website based on voice or text prompts about the name, type, niche, style and goals of the website.

Product 82

Product Niche Customer Relationship Management Relationship Management 82

ConversionXL

MAY 1, 2019

Prospects spend a limited amount of time on your site. It’s why learning styles are vital—or so it would seem. Researchers have labeled learning styles a “neuromyth.” Mastering the nuances of learning styles empowers you to: Choose information formats that potential buyers love. The “neuromyth” of learning styles.

Education 124

Education Drivers/motivators Real Estate Clients 124

Heinz Marketing

DECEMBER 14, 2023

We had the privilege of having an eye-opening fireside style chat with co-author Brent Adamson in our HM Inner Circle discussion– a tight-knit community for both current and past clients of Heinz Marketing. According to the site, the journal embodies living a better life. He dropped some not-yet and little-known details just for us.

B2B 122

B2B Sales Presentation Clients 122

Search Engine Land

APRIL 15, 2024

Where brand mentions occur Brand mentions can occur across numerous channels, each holding a unique audience and interaction style. Blogs, news and articles Written content on blogs and news sites often includes brand mentions, either as the primary focus or within broader topics.

Manufacturing 104

Manufacturing Real Estate Strategize Territory 104

Lead Fuze

MAY 26, 2023

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. To make a lasting impact on your target audience, you need to create a brand style guide that reflects your agency’s unique personality and expertise.

Niche 98

Niche Finance Negotiate Technique 98

Hubspot

APRIL 27, 2021

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. These conventions are specified in our writing style guide.

E-commerce 99

E-commerce Legal Follow-up Start-ups 99

Veloxy

MARCH 29, 2021

Needless to say, your site will be the foundation of all your other marketing efforts. You could benefit a lot just by using a few of the different ways to share info (videos, blogs, podcasts, and authority sites etc.). So the better you know your customers, the easier it’ll be to reach out to them in a personal style.

Commission 239

Commission Manufacturing Referrals Retail 239

Search Engine Land

MARCH 22, 2024

Every page on your site should have a job. Expect to make adjustments to your site structure and content as things change, just as you would update or redecorate an office. Remember the styles that were so hot 30 years ago? Content pruning Remove pages that aren’t working for you.

Real Estate 107

Real Estate Trust Healthcare Click Through Rate 107

Search Engine Land

FEBRUARY 27, 2023

Mike Davidson said, “some users will see the ability to choose a style that is more Precise, Balanced, or Creative.” Here is a screenshot posted by Mike Davidson, Corporate Vice President, Design & Research at Microsoft, on Twitter : What it does.

Engineering 93

Engineering 93

Search Engine Land

OCTOBER 30, 2023

Google is ahead of the curve here, and we have already reviewed several sites that have seen recent dips in performance after helpful content updates , some with up to a 70% drop in organic traffic. 70% traffic drop – Pop culture site targeting students There was nothing wrong with this site.

A/B testing 120

A/B testing UX Consult Trust 120

SaaStr

APRIL 30, 2022

Everyone must either provide evidence of a negative Covid test taken with 48 hours of the event, or can be rapid tested on site. Note it will take you 20-30 minutes longer to get in if you test on-site. We’ll continue to maintain an environment that is primarily festival style and open air. Primarly outdoors and open-air.

98

98

Search Engine Land

NOVEMBER 15, 2022

That way, you can show the user whatever style convention you want, while also satisfying the dot requirement for structured data. <span And if you are thinking about adding this markup to your site in the future, go with dots for decimal points for these review snippets. instead of 4,4). 4,4</span> stars.

Engineering 89

Engineering 89

Search Engine Land

MAY 11, 2023

Here, I’ll share my seven-step process for using ChatGPT to optimize for the paragraph-style featured snippet. Here’s how to do it with two popular tools: Using Ahrefs Go to Site Explorer. The heading can be one of two styles: a statement or a question. The easiest way to do that is with your rank tracking tool.

Start-ups 124

Start-ups Technique Education Promote 124

Search Engine Land

JANUARY 11, 2024

Analyze these entities and map the findings against your site content for enhanced insights. You have a large website that you want to quickly understand the content of Utilize classification to quickly determine the range of topics covered by a site’s content. Improved image search rankings and site visibility.

Objectives and Key Results 129

Objectives and Key Results Follow-up Start-ups Engineering 129

Search Engine Land

DECEMBER 6, 2022

What you call “Products” and where you have them on your ecommerce site (i.e., The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. Build a solid site taxonomy. Perhaps people search by style? So, where do you start? Do people search by price?

UX 86

UX Manufacturing User Experience Cross-sell 86

Hubspot

DECEMBER 26, 2023

src="[link] style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title=""> Image Source And as of 2022, Statista noted that X’s largest user age group lies in the 25–34 range. And it’s not just me — your audience probably does, too — along with 48% of X users (2023). compared with 31.9%

X-functional 64

X-functional Referrals Sales Follow-up 64

Hubspot

OCTOBER 19, 2020

When you enter Vbreathe's site, you instantly see a silent video that uses animations and special effects to demonstrate how the detoxifier works. When you visit the site, you'll see a colorful SeeMakePlay logo surrounded by colorful animated characters. When you enter the site, you see a simple image of a woman vacuuming her home.

Territory 101

Territory User Experience Transportation UX 101

Adaptive Business Services

DECEMBER 8, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. Everyone communicates differently – Each of us has our own preferred style of communicating. Are their communication styles similar to yours or not?

Sell 71

Sell Electricity Meeting Presentation 71

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. The choices for how to spend your time or dollars fall into two buckets: Site improvements, such as new content, on-page optimizations, and fixing technical SEO errors.

CTR 121

CTR A/B testing Click Through Rate Education 121

Martech

OCTOBER 14, 2022

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. With BlueConic, we can perform A/B testing on our site to validate the research we’ve done with our customers and supplement it with hard data,” said Green.

A/B testing 112

A/B testing E-commerce Retail UX 112

ConversionXL

JANUARY 22, 2020

For WordPress sites, I also recommend this free Google Tag Manager plug-in to deploy Tag Manager. (In Are you running an ecommerce site with discounts for specific campaigns? Try to apply these discounts directly on the site so visitors know the final price. Then, click on “Create Site Changes.” Getting the data.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

Martech

MARCH 15, 2023

David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. As if that wasn’t enough, Kate is also a Smart Meetings Style Maven and Ambassador for Meetings Mean Business. It’s a constantly changing field, with ever evolving technologies. Before that he was V.P.

Management Consulting 106

Management Consulting Consult Follow-up Education 106

Search Engine Land

MAY 3, 2023

I guess, if you’re in a low-to-no competition space, like pet food niche sites or something, you might not need to build links for long-tail, tiny keywords. Or the number of referring domains to one page on your site? That typically boils down to three things… Money : Think of a content site that needs advertisers. The answer?

Finance 88

Finance Niche Referrals Follow-up 88

Hubspot

DECEMBER 14, 2018

You also want visitors to have a positive experience navigating your site — reading posts with ease, searching for topics of interest, and discovering other content that makes them excited to return. Juno provides you with unique blog-style layout options that makes it easy to pair your written content with images and/ or videos.

User Experience 92

User Experience Customers Follow-up Up-sell 92

SalesProInsider

MAY 24, 2023

Components of Effective Prep Emails Ultimately the email you send out must reflect your own firm, priorities, style, and sales process. Just be aware that depending on your style that might come off as too formal. Web pages on your site that you want to be sure they review in advance. Time & Place – This one is fundamental.

Meeting 62

Meeting Prospecting Pitch Trust 62

Search Engine Land

MARCH 3, 2023

The latest version of the Pinterest mobile app features the new ad style with a Kohl’s promotion. Additionally, Pinterest expanded its short-form video offerings this year by partnering with Condé Nast to produce 160 exclusive videos for the site featuring top brands such as Vogue and Architectural Digest. Early testing.

Retail 95

Retail Promote Price Engineering 95

Heinz Marketing

JUNE 22, 2021

As the possibility of on-site work becomes more of a reality post-pandemic, you may be finding yourself in the position to answer this question – “what does your ideal work situation look like?”. Based on their own productivity styles, your coworkers and leads may opt to come in on days you may not.

Transportation 117

Transportation Product Meeting Consult 117

Hubspot

JUNE 2, 2021

That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. You want it to show off your brand's style, share the purpose of your site, and make people excited to explore. Keep in mind this can result in a large file size that slows down your site.

Objectives and Key Results 99

Objectives and Key Results Retail Follow-up Start-ups 99

Search Engine Land

DECEMBER 5, 2023

If you choose a static implementation, you can link to buying guides and seasonal blogs relevant to the category (such as a “sweaters” category linking to a Winter 2023 sweater style guide). Dig deeper: Ecommerce content: How to demonstrate beneficial purpose and expertise Get the daily newsletter search marketers rely on.

UX 116

UX Retail User Experience Trust 116

Salesforce

NOVEMBER 2, 2023

Use a header and footer that’s either the same as your corporate site or part of a broader design language that’s consistent across all of your company properties. Use a style guide to ensure consistency across all of your sites, including internal-only experiences.

Service 59

Service Networking Start-ups Technology 59

Search Engine Land

SEPTEMBER 6, 2023

With the most competition and volume within this space, save these terms for your site’s highly optimized and highest-impact pages. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. When it comes to the style and topics of your content, originality is the name of the game.

Click Through Rate 131

Click Through Rate A/B testing Retail Strategize 131