Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. AI is here to help! What could go wrong with that?

GTM 112

GTM Campaign Launch B2B 112

Search Engine Land

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions. Click here to view more Search Engine Land webinars.

Growth 88

Growth Campaign Engineering Presentation 88

Search Engine Land

MARCH 4, 2024

Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search. These days, digital services and experiences are highly customized for users.

Territory 116

Territory Market share Legal Strategize 116

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution. Content marketing.

CTR 136

CTR User Experience Engineering Strategize 136

Search Engine Land

SEPTEMBER 25, 2023

A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a newly identified problem at their workplace. This approach enhances the user experience and positively impacts search engine rankings by aligning the two.

Customers 128

Customers User Experience B2C Engineering 128

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. ChatGTP is an advanced conversational chatbot engine from OpenAI. And not just for digital experience analytics, of course. Why we care. An early hint of a trend? Get MarTech!

Engineering 113

Engineering Conversion Customers Process 113

Veloxy

APRIL 15, 2021

I think people just find it hard to use these new IT solutions!” According to a recent survey, over 35% of businesses are already invested in digital technologies with top executives making it part of their overall business strategy. Below are 6 sure fire tips for increasing the adoption of new IT solutions.

Technology 240

Technology Technology Presentation CRM 240

Search Engine Land

SEPTEMBER 27, 2023

Similarly, if you notice a trend on Pinterest, you will explore image content as a solution. This lets you understand users’ expectations around content solutions for given keywords, hashtags and ideas. In doing so, you build a content strategy responsive to today's digital rhythm and ready to dance to tomorrow's tune.

Strategize 130

Strategize Entertainment Engineering Trust 130

Search Engine Land

NOVEMBER 9, 2023

Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. Recognizing the need for a more accessible solution, Meta has collaborated with select agencies, including Ignite Visibility , to introduce the updated CAPI Gateway.

Presentation 96

Presentation Conversion Campaign Engineering 96

Martech

MARCH 21, 2024

Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. Assess whether AI solutions can empower your existing platforms to deliver better customer engagement and a higher ROI. Avoiding redundancy.

Objectives and Key Results 103

Objectives and Key Results Strategize Technology Technology 103

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Strategize 124

Strategize B2B B2C Trust 124

Search Engine Land

NOVEMBER 17, 2023

UGC is a game-changer in digital content. The evolution of UGC The concept of UGC isn’t new, but its prominence and influence have grown exponentially, specifically as younger audiences, who are true digital natives, have begun to contribute to the search landscape. These factors should positively impact search engine rankings.

Engineering 111

Engineering Trust Click Through Rate Promote 111

Search Engine Land

OCTOBER 17, 2022

And today, on behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce the final 16 winners of the 8th annual Search Engine Land Awards. Here are the 2022 Search Engine Land Awards winners: The 2022 Search Engine Land Award winners. How NP Digital drove omni-channel success for FTX.

Engineering 100

Engineering Territory B2B Campaign 100

Lead Fuze

JUNE 22, 2023

A suitable digital marketing agency stays ahead of the curve by keeping abreast with changes in search engine algorithms. In today’s dynamic digital landscape where communication channels are constantly evolving, the expertise offered by these agencies is invaluable. How can a digital agency stand out?

Objectives and Key Results 88

Objectives and Key Results Strategic planning Campaign Engineering 88

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

Objectives and Key Results 78

Objectives and Key Results Consult Engineering Technology 78

Search Engine Land

JANUARY 2, 2024

Leesha Anderson, the vice-president of digital marketing and social media at Outcast ad agency, told the paper: “This is LinkedIn season. Search Engine Land has reached out to Microsoft for additional comment. Most have switched over to LinkedIn over the past year . . . A A few weeks ago most of our clients were off X.

Price 122

Price Campaign B2B Engineering 122

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. You can’t just wait for search engines to index your website or for people to start searching for your event. Here, you can’t rely solely on SEO.

Niche 141

Niche Engineering Promote Territory 141

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market.

Engineering 102

Engineering User Experience High impact Technology 102

Search Engine Land

OCTOBER 23, 2023

Additionally, events can be a powerful tool to deepen the audience’s understanding of the issue, showcasing the brand’s viable solutions. Investigate options During this phase, users conduct broad searches to gather information, read reviews, and define criteria for potential solutions.

B2B 112

B2B Customers Objectives and Key Results Price 112

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Objectives and Key Results 144

Objectives and Key Results Education Strategize Engineering 144

Search Engine Land

JANUARY 12, 2024

From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps. ” Is AI the solution? This project is ongoing.”

Engineering 136

Engineering Clients Networking Represent 136

Smarter With Gartner

JULY 22, 2021

Software engineering leaders around the world see application programming interfaces (APIs) as the best option to connect systems and applications to build impactful and composable software architectures. However, they overlook the business potential of APIs as digital products and focus largely on technical use cases. Deploy and run.

Engineering 121

Engineering Government Promote Trust 121

Search Engine Land

JULY 12, 2023

Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies.

A/B testing 95

A/B testing Objectives and Key Results Campaign Strategize 95

Search Engine Land

MAY 25, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. The need for better features.

Gambling 92

Gambling Engineering Growth Closing 92

Search Engine Land

JUNE 14, 2023

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

Commission 93

Commission Retail Advertising/ Marketing Engineering 93

Search Engine Land

SEPTEMBER 28, 2023

Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. The post $84 billion of ad spend lost due to ad fraud in 2023 appeared first on Search Engine Land. Key findings. 30% of mobile ad spend is lost to ad fraud in 2023.

Territory 114

Territory Campaign Technology Technology 114

SaaStr

APRIL 9, 2024

Going Higher Up the Stack It’s crucial that you’ve got several different software development kits and APIs that help you embed that AI into specific applications, products, and solutions. Across digital labor, there’s an incredible opportunity to apply AI toward talent and HR, finance, supply chain, and procurement. Key Takeaways 1.

Product 86

Product Government Healthcare Growth 86

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Territory 111

Territory Launch Consult Technology 111

Martech

JANUARY 25, 2024

It also allows users to customize and collaborate on the content across all digital channels. ON24 added the Analytics and Content Engine to its digital engagement solutions platform. The solution can be used for various types of events such as conferences, product launches, and sports events.

Sports 77

Sports Technique Campaign Technology 77

Lead Fuze

JUNE 22, 2023

In the digital age, understanding this concept can be the key to unlocking vast potential for businesses of all sizes. These agencies are specialized entities that leverage various digital channels such as search engines, social media platforms, and email campaigns to connect your brand with potential customers.

Technique 73

Technique User Experience Consult Campaign 73

Martech

SEPTEMBER 21, 2023

Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment. It also deploys data privacy and management features typically reserved for enterprises with vast engineering support.

Launch 99

Launch Campaign Engineering Account management 99

Sales Pop!

MARCH 18, 2024

From leveraging data analytics to investing in fleet management solutions, these strategies are designed to help companies improve productivity, reduce costs, and ultimately deliver a better service to their customers. This can be done through tactics such as search engine optimization (SEO) to improve website rankings.

Strategize 52

Strategize Transportation Drivers/motivators Networking 52

Search Engine Land

MARCH 6, 2023

But there are many data solutions to add to the complexity and cost of your martech stack. Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. Click here to view more Search Engine Land webinars.

Engineering 84

Engineering Campaign Presentation Conversion 84

Martech

NOVEMBER 30, 2023

Ada’s AI Agent, powered by the Ada Reasoning Engine, equips personalized AI agents with problem-solving skills and action-oriented capabilities to resolve even the most complex customer inquiries. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

Technology 91

Technology Technology Government Legal 91

Martech

JANUARY 11, 2024

Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. How did we get here? Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

B2B 81

B2B Lead generation Technology Technology 81

Search Engine Land

AUGUST 29, 2023

Guest Karlos Palmer, SVP of Sales and Marketing Solutions Product, Dun & Bradstreet Karlos Palmer is an accomplished senior executive with a proven track record in product management, strategy development, and business growth. In turn, we receive the information necessary to segment them. Tune in to other episodes in the series here.

Conversion 115

Conversion Customers Strategic planning Growth 115

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

E-commerce 100

E-commerce B2B Consult Engineering 100