Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Technology 124

Technology Technology Sports Pitch 124

Salesforce

JULY 21, 2021

Monica Langley, executive vice president of Global Strategic Affairs at Salesforce, gets into the nitty gritty of sports metaphors, captains versus coaches, and why horseshoes are greater than circles with Deloitte Consulting’s Chairman and CEO Dan Helfrich. Watch the whole conversati on. Hear more from Deloitte Consulting’s CEO Dan Helfrich.

Sports 98

Sports Government Consult Strategize 98

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Sports 98

Sports Campaign Territory Legal 98

Martech

JULY 16, 2024

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. Sports, media, broadcast, shopping centers, retail, hospitality, CPG brands — any brand that has consumers at the heart of everything they do.” Komo was one of those big bets.”

Customers 112

Customers Sports Hospitality CRM 112

Martech

SEPTEMBER 1, 2021

This category creation resembles the mass-market expansion of Red Bull in the late 1990s and 2000s, when energy drinks gained traction through “extreme sports” marketing. As Leilo rolls out their product with wider distribution, Broady has discovered that the sales and marketing technology at the retailers varies greatly.

Technology 113

Technology Technology Sports Retail 113

Martech

JULY 25, 2024

It was coined in 2007 by Chris Weil, co-CEO and founder at Horizon Sports and Experiences and it refers to providing consumers with connected physical and digital experiences. But there are some technologically remarkable activations in NEWU’s portfolio. “Every single song was inspired by a different sensory experience. .

E-commerce 121

E-commerce Hospitality Angle Sports 121

Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. While the marketing operations and technology community doesn’t ignore web systems, it could benefit from focusing on them more. Don’t forget the web.

Technology 98

Technology Technology E-commerce Sports 98

Martech

JANUARY 13, 2025

After all, martech is a team sport. Expanding the talent pool: The value of non-traditional backgrounds So far, the career diversity discussed has focused on fields closely related to marketing technology. User enablement. Channel specialists. And many others. For example, I majored in international relations during college.

Sports 123

Sports Legal Technology Technology 123

Sales Pop!

AUGUST 8, 2022

Automation has become a great tool in many regards, and technology has definitely been a huge factor and great resource in the sales world, but it can’t compensate for the human to human connection, especially when it comes to prospecting. In today’s world, we’re always looking for the next easy way out.

Prospecting 229

Prospecting Sports Gaming Start-ups 229

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of all brands tracked, cosmetics and skin care saw the highest number of deals (65), closely followed by non-sports apparel and footwear.

Sports 74

Sports Entertainment Retail Follow-up 74

Sales Pop!

MAY 4, 2023

Technology is growing exponentially—faster than we can even comprehend. But the rate at which technology is being adopted today is even more mind-boggling. Many regulations are associated with this sport, impacting how the shotgun is held, how ammunition is dispensed and cared for, and numerous others.

Government 235

Government Non-Profits Sports Technology 235

Sales Pop!

FEBRUARY 21, 2022

A sports app, for example, could offer content related to particular events or teams, while advertising products that sponsor those teams or athletes. Deciding on the technology stack of your app is akin to an artist deciding what materials they will use for a particular project. Step 5: Tech Stack.

UX 246

UX Appointment Sports Technology 246

Martech

OCTOBER 7, 2024

These updates include enhanced functionality as technology progresses. When making such a decision, remember that martech is a team sport. Dig deeper: A practical guide to building a marketing technology stack Email: Business email address Sign me up! Maintenance OOTB platforms and products are also easier to maintain.

Sports 77

Sports Technology Technology Clients 77

Veloxy

JUNE 21, 2022

This is mainly due to the fact that sales reps can seamlessly share customer intelligence, KPIs, and technology with other departments, which is unheard of in personal selling. If you’ve read our popular Strategic Five Report , you’ll recall that mismatched technology stacks can inhibit team selling. Review Sales Tech Stack.

Sell 189

Sell Inside sales Sports Cross-sell 189

Martech

DECEMBER 26, 2024

Dig deeper: How to make web accessibility a part of digital marketing efforts Improved live experiences with the help of AI Live events like sports and the Oscars are getting more personalized. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. These experiences will be powered by AI.

Customers 127

Customers Government Healthcare Hospitality 127

Sales Pop!

JULY 2, 2022

This has led to the use of sales technology (including artificial intelligence) being used to try and optimize humans through technology instead of educating them. This radical shift in thinking goes well back before the advent of technology, having its beginnings in the field of economics. Where did we go so wrong?

CRM 244

CRM Pipeline Education Sales 244

Veloxy

JUNE 7, 2021

People want to discuss and chat about the latest world event or recent technological innovation. . #6: 25: What's Your Favorite [Country/Animal/Sport/Film]? . #5: Do You Want to Talk About [Current Topic]? Topical news stories, when they are relevant to your business, will get your email opened. 7: New Idea to Deal With [Problem].

Promote 300

Promote Launch Technique Sports 300

Martech

FEBRUARY 7, 2025

Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. Out-of-home (OOH), gaming and live sports. Company size. Users in-market for jobs in specific industries.

B2B 90

B2B CTR Lead generation Sports 90

Salesforce

OCTOBER 27, 2022

Is there a secret sauce to getting your customers to adopt new technologies? What steps can you take when your company is proposing new technologies? Here’s a look at what we learned in our journey to drive adoption rates of a new technology. Add content goals to your technology program. Achieve harmony, reach your goals.

Technology 98

Technology Technology Objectives and Key Results Sports 98

Martech

SEPTEMBER 27, 2024

Q: Finally, what interests do you have outside marketing technology ? ’ The joke among the team was ‘Ali doesn’t have any hobbies, she does marketing and technology all the time.’ My boys play sports so we’re traveling around playing baseball and soccer. Email: Business email address Sign me up!

Pitch 74

Pitch Launch Sports Consult 74

Salesforce

MARCH 27, 2025

Through a partnership with the United Football League, Agentforce the agentic layer of the Salesforce platform will provide a more personalized fan experience for the UFL , and become the first AI agent to power insights during game broadcasts on FOX Sports. This partnership goes beyond technology its about authentic storytelling.

Sports 90

Sports Gaming Entertainment Launch 90

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. A sports store could compare a direct offer like “Get 30% Off Now! .” Imagine it’s Monday morning and your inbox is overflowing.

Campaign 123

Campaign A/B testing Sports Retail 123

Cerebral Selling

FEBRUARY 10, 2023

Because people ask me about it so often and I want to save you the pain I went through, here’s a digest of all the hardware and software technology I use to deliver engaging, online presentations. These technologies will help you overcome this basic challenge! ”, my clients are too! But getting here was painful.

Presentation 226

Presentation Angle Technology Technology 226

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. LEARFIELD is an omnichannel hub for marketers and college sports fans, providing content as well as commerce.

Sports 108

Sports Technology Technology Launch 108

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. So, you should encourage your sales reps to remain persistent and get easily discouraged.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

DECEMBER 30, 2021

“In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. Live sports. More live sports will be headed to streaming as well.

Sports 124

Sports Gaming Campaign Growth 124

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

Sports 141

Sports Construction Gaming Transportation 141

Martech

APRIL 9, 2025

It’s based on learned customer preferences and anticipated needs for upcoming occasions like birthdays or sporting events. The team uses Google BigQuery, Vertex AI and Gemini to suggest orders through push notifications or email.

B2C 89

B2C Sports B2B Launch 89

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. Here are some of the biggest developments from the NewFronts. The first car sponsor will be DoorDash.

Sports 115

Sports Networking Technology Technology 115

Martech

APRIL 24, 2025

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. These tools use OpenAI’s gpt-image-1 technology. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 108

Launch Angle Entertainment Sports 108

Martech

NOVEMBER 28, 2022

This will also let Yahoo use Taboola’s technology to manage its sizable business in native advertising. Yahoo, which was taken private in a $5 billion deal last year, says it reaches nearly 900 million monthly active users via properties which include AOL, TechCrunch and Yahoo Sports.

Sports 130

Sports Represent Price Technology 130

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 86

Launch A/B testing Campaign Angle 86

Sales Pop!

FEBRUARY 26, 2023

The dependence on technology, the continual distractions and the lack of in-person visual cues are huge obstacles. One of the most important points often overlooked in the emphasis on technology is the most vital element to help maximize the likelihood of effective virtual communication – pre-call planning.

Sell 130

Sell Sports Legal Finance 130

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. Comedy overtook sports and news to become the top podcast category, according to the new IAB report, “U.S.

Sports 111

Sports Strategic partnership Networking Entertainment 111

Salesforce

AUGUST 2, 2021

Which sport has the oldest U.S. Given the number of warm-weather, outdoor sports at the Olympic Games held in the summer, it makes sense that many members of Team USA come from the states with favorable climates for those sports. It’s actually a tie between women’s karate and women’s sport climbing, at size 6.

Sports 98

Sports Territory Drivers/motivators Gaming 98

Martech

JANUARY 20, 2022

PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities. These Third Light customers will have access to PhotoShelter’s advanced capabilities and enterprise security, which has taken DAM technology forward since PhotoShelter first introduced a cloud archive for photographers 15 years ago.

Sports 112

Sports Clients Technology Technology 112

Search Engine Land

SEPTEMBER 17, 2024

Pinterest: Uses visual search technology to help users discover content related to images they continue to evidence they are interested in. JD Sports does this well on its YouTube channel by collaborating with content creator Chunkz and other influencers.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87